Alt Group cooks up a Clio for F&P’s Social Kitchen

Just four Kiwi agencies were in the running for Clio Awards, one of America’s most prestigious ad industry awards ceremonies, and only one ended up taking anything home, with Alt Group winning a silver for Fisher & Paykel’s Social Kitchen in the environmental design section. The Social Kitchen was a pop-up installation at Britomart created for the 2011 Urbis Designday event and it was made in collaboration with chefs Natalia Schamroth and Carl Koppenhagen of the Engine Room, furniture designer Sam Haughton of IMO and the Fisher & Paykel team.

Youtube VideoFeaturing two kitchen displays within a modified shipping container, a one-off custom table seating 50 people under a ‘blow up’ cube, and a series of classic New Zealand dishes reinvented, the Social Kitchen was designed to showcase the best in New Zealand appliance engineering and design and demonstrate the evolving role of the kitchen as the social hub in people’s everyday lives.

The project saw Alt Group design everything from wait staff uniforms, custom designed serving platters, a menu presented on t-shirts and a newspaper and video documenting the design process of each contributor from ideation to delivery.

DDB for Sky’s 60 things in 60 seconds, Publicis Mojo for Greenpeace’s oil on canvas and Sugar for BNZ’s ‘Find your Start’ for BNZ Literary Awards were the other agencies who made it onto the shortlist.

BBDO NY was agency of the year, Ogilvy and Mather was network of the year and Volkswagen was advertiser of the year. Check out all the winners here.

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