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News
NZ-made software slinks into UK market
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If you’ve got a product for facilitating customer relationship management that gets results, the big hurdle is to get global distribution. ActionStep, a leading New Zealand Software as a Service (SaaS) provider, has signed an agreement with UK-based Deskforce to deliver ActionStep’s CRM+ hosted solution to its 20 …

News
First Rate juggles senior line-up
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New Zealand’s largest search marketing agency, First Rate, has announced some new appointments and promotions. With offices in Auckland, Sydney and Melbourne, it is the fastest growing online direct response agency in Australasia.

Former chief operating officer Kevin Francis has been promoted to chief executive officer. His opinion piece …

Awards/events
RSVP and Nexus Awards entry deadline looms
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Just a friendly reminder to get your RSVP and Nexus Award entries in by 5pm, Friday 23 October. Brought to you by the Marketing Association and sponsored by TVNZ and New Zealand Post. Show off your outstanding campaigns, get recognised, bask in the adoration of the industry. This year’s …

News
ECD Jeremy Taine resigns from Ogilvy
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Jeremy Taine has resigned as executive creative director at Ogilvy effective 12 November. Basil Christensen and Damon O’Leary have been named as joint executive creative directors and will oversee Ogilvy’s national creative department.

Jeremy joined Ogilvy when the company he owned with Roy Meares, MTC, was acquired. Over …

News
Waiting for a discount? Here’s 25% off
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Need to reach thousands of mid-high socio women before Christmas? InWaiting has a special offer for November – 25 per cent off all campaigns using HOME NZ magazine. This reduces the rate to $9.40 per magazine for campaigns from 500 to 1500 magazines.

Rate includes: Front cover advertising One month …

News
Snaps from the Effies
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A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.

NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …

News
Idealog leads online user purchasing
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Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.

It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …

News
Cultural Biggwig to lead Book Council
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Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.

He takes over from Maggie Barry, who left the board in July following her move to Auckland.

“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …

News
100% Pure BS?
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TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.

On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …

News
Finish the line – and win
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Can you complete this terrific little gag by Idealog cartoonist Alister Kitchen? Make us belly ache and we’ll send you a million dollars worth of Steinlager Edge. Post your entries on the comment wall.

News
$1b boost for Progressive’s Countdown brand
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Impression of flagship store in Newtown, Wellywood

In the most drawn-out brand merger of recent times Progressive Enterprises is finally merging Woolworth’s and Foodtown brands into the more popular Countdown.

The company has also committed to investing $1 billion over five years in a major spruce up of 20 …

News
Tourism NZ appoints Kevin Bowler as CEO
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Tourism New Zealand Chairman Greg Muir announced today the appointment of Kevin Bowler as its new CEO.

Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.

He is currently CEO for start-up Yahoo!Xtra, a JV …

News
[email protected]: 11-17 Sep
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The top spending clients of the past week. Veeeery interesting.

Last week’s ads here.

TV3, 17 September 2009

Arnotts Vita-Weat crackers The Warehouse, 4 days of deals Powerball jackpot Roses chocolates Ruapehu ski season Burger King, The Outlaw AXA Insurance Pit Stop Pineo Cleen TV One, 17 …

News
RSVP and Nexus Awards call for entries
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Entries are now open for the NZ Marketing Association’s RSVP and Nexus Awards.

The RSVP Awards recognise excellence and innovation in marketing campaigns that stimulate conversation, ask for a response or prompt some deeper brand involvement that leads to a sale or other measurable change in behaviour.

Nexus Awards …

News
Old New Idea?
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Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.

“We try to find the picture that best illustrates the …

News
Ogilvy nabs $20m account
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The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.

The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …

News
[email protected]: 4-10 Sep
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Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …

News
More Marketing Awards finalists
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The final finalists have been announced for the TVNZ/NZ Marketing Awards. A record number of entries this year so competition is fierce. Behold these masterful marketers.

NZ Post Marketer of the Year: Aisha Daji Punga – Marketing Director, Frucor Beverages Group Brendan Downey Parish – Sales & Marketing General Manager, Cerebos Gregg …

News
Awards magnet
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Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this …

News
100% Pure goes to China
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Fresh from its success in dragging Aussies across the ditch to ski, soak and spend,  Tourism New Zealand has just launched a new 100% Pure campaign in China.

The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.

The new campaign commenced on September 7 …

News
CAANZ goes mobile
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The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …

News
Classic cookbook cream of the crop
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Ladies, A Plate has taken out the Best Book award at the PANZ Book Design Awards. Designed by Alan Deare from Inhouse Design, it also won the Best Illustrated Book. The home-baking bible, by Alexa Johnston, appealed to the judges not because it was “particularly flashy, nor particularly ‘designer’. It …

News
Qantas Film and TV Award Winners
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Award highlights

FilmQantas Best Feature Film – budget over $1 million  Dean SpanleyBest Feature Film – budget under $1 million  The Topp Twins Untouchable GirlsBest Director in a Feature Film (budget under and over $1 million)  Toa Fraser, Dean SpanleyBest Lead Actor in a Feature Film  Scott Wills …

News
Who coned Sky Tower?
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Plenty of buzz about the Sky Tower coning this morning.

We can tell you that it was the work of Colenso for the energy drink V.

“All will be revealed on TV on Sunday,” says a Colenso insider.

UPDATE: Here’s the link to the site

It was …

News
QANTAS FILM AND TV CRAFT AWARDS WINNERS
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Well done peeps! Get our tweets on the Film and TV award winners Saturday night.

News and Current Affairs Categories

Best News CameraJared Mason – One News, US Election: McCain Campaign (TV One)

Finalists: James Marshall – Breakfast, Skifield Prepares to Open (TV One)Cameron Williams – 3 News, Anzac Day in …

News
[email protected]: 31 Aug-3 Sep
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In a New Zealand first, StopPress has collected all the week’s most expensive TVCs into one handy place: here. Why? Not because they’re good. Some (arise, Sir Harvey Norman) are something else. But hey, when you’re spending so much so often, it pays for us to listen …

News
CAANZ comes out swinging at TVNZ
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David Walden, president of CAANZ, says TVNZ’s ‘review’ of commission structures is a thinly disguised move to improve its margins.

“As far as CAANZ is concerned, this is a TVNZ initiative aimed at improving its financial performance,” he writes in a formal response from CAANZ.

TVNZ claims the industry …

News
Celsias launches in NZ
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Celsias gives Kiwis the ability to take action on climate change and build a community-led response. In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects and swap success stories.

According to Nielsen Media Research, 80 per cent of small …

News
Gaff Laff
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And now for the goobledegook press release of the week. Try saying it without breathing. Impossible.

AUCKLAND, New Zealand – August 25, 2009 – As part of NetApp’s cloud computing news announcements today, NetApp (NASDAQ: NTAP) highlighted its close relationships with industry-leading Information Technology (IT) vendors and enterprise Value Added Resellers …

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