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BBCA and Whybin\TBWA employ cutting edge fart insertion technology to draw attention to a serious issue

While Apple is busy showing off some of the esoteric ways you can use its smartphone, downloading an app that could make fart sounds is, for many, still one of the most attractive features of this technology. And Beat Bowel Cancer Aotearoa (BBCA) and Whybin\TBWA have decided to embrace the entertainment value of anal whisperings with bumsarefullofsurprises.org.nz, a website that lets the public add fart sounds to any YouTube video.

According to a release, Bowel cancer kills as many New Zealanders every year as breast and prostate cancer combined, but if detected early enough, there’s a survival rate of 75 percent. So, to make some noise around the issue and inspire check-ups, ​it developed a way to insert farts throughout a clip (AKA a ‘fartbomb’). They could then share their creations with friends and family through social media and each video ended with the charity’s message. 

Extra points for the simple/creepy expanding and contracting ‘asterisk’ logo. 

Credits: 

Client: Beat Bowel Cancer Aotearoa

Agency: Whybin\TBWA Auckland

CCO: Toby Talbot & Dave King

Creative Directors: Lisa Fedyszyn, Jonathan McMahon & Nathan Cooper

Head of Design: Phil Kelly

Creatives: Cece Chu, Ryan Price, Guillaume Calmelet & Smeta Chhotu-Patel

Senior Designer: Chris Lewis

Digital Design Lead: Alex Waskiewicz

Group Account Director: Nick Bulmer

PR Group Account Director: Rebecca Hyndman

Senior Account Manager: Amanda Green 

Account Executive: Lucy Ochoa-Petit

Head of Content: Liz Rosby

Executive Digital Producer: Hollie Thornton

Producer: Sonali de Silva, Nick Barnes & Vanessa Wu

Sound Post and DCP: Envy Studios

Producer: Samantha Jukes

Sound Design: Vedat Kyici

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