While Apple is busy showing off some of the esoteric ways you can use its smartphone, downloading an app that could make fart sounds is, for many, still one of the most attractive features of this technology. And Beat Bowel Cancer Aotearoa (BBCA) and Whybin\TBWA have decided to embrace the entertainment value of anal whisperings with bumsarefullofsurprises.org.nz, a website that lets the public add fart sounds to any YouTube video.
According to a release, Bowel cancer kills as many New Zealanders every year as breast and prostate cancer combined, but if detected early enough, there’s a survival rate of 75 percent. So, to make some noise around the issue and inspire check-ups, it developed a way to insert farts throughout a clip (AKA a ‘fartbomb’). They could then share their creations with friends and family through social media and each video ended with the charity’s message.
Extra points for the simple/creepy expanding and contracting ‘asterisk’ logo.
Client: Beat Bowel Cancer Aotearoa
Agency: Whybin\TBWA Auckland
CCO: Toby Talbot & Dave King
Creative Directors: Lisa Fedyszyn, Jonathan McMahon & Nathan Cooper
Head of Design: Phil Kelly
Creatives: Cece Chu, Ryan Price, Guillaume Calmelet & Smeta Chhotu-Patel
Senior Designer: Chris Lewis
Digital Design Lead: Alex Waskiewicz
Group Account Director: Nick Bulmer
PR Group Account Director: Rebecca Hyndman
Senior Account Manager: Amanda Green
Account Executive: Lucy Ochoa-Petit
Head of Content: Liz Rosby
Executive Digital Producer: Hollie Thornton
Producer: Sonali de Silva, Nick Barnes & Vanessa Wu
Sound Post and DCP: Envy Studios
Producer: Samantha Jukes
Sound Design: Vedat Kyici