Adshel mans the local fort with two new senior hires

Adshel recently gave Nick Vile the call-up to run the more localised ship and it’s also announced two new additions to the local family, with Jo Caira joining as production manager and Emma Barnes joining as marketing manager.

Caira takes up her role from the departing Emma McKeown, with responsibility across print production and project management of the Adshel Create portfolio. Caira, who was print production manager at Y&R for eight years and CreativeBank for one year, has existing relationships with the majority of Adshel’s suppliers and a great network in creative agencies.

”Jo has over ten years’ experience working in print production and comes with a very impressive resume for the role,” says Vile. “She worked client side in the early part of her career and then had a long stint in agency land in both production management and account service roles. Jo will be a real asset to the team.”

Barnes, who has taken over as marketing manager from Rochelle Weaver and has worked at King St Advertising, iSite Media and ANZ, will take full responsibility for all marketing activities in New Zealand, with a large focus on supporting Adshel’s growth in the market while building on its reputation for “producing compelling communications and key thought-leadership initiatives within the media industry”.

“Emma has come to us highly recommended from the market and has an ideal background that covers both media planning/buying and out-of-home,” says Nicole McInnes, Adshel’s marketing director. “We are delighted that she is joining us, her passion and experience for outdoor will provide some fantastic insight and will add huge value to our team both internally and externally with our clients.”

The new, more localised structure means the marketing manager now reports to Vile.

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