First coming to prominence with guerrilla advertising campaigns and video jockeys for electronic musicians, projection mapping is now an oft-used method to promote products from major companies such as Porsche, Sony and Nike. Artistic collective, Skullmapping, however, are taking it to a whole new level.
Generally speaking, it’s not a good idea to take advice from advertising. And especially not alcohol advertising. But you can make an exception for this ad for Finlandia Vodka.
Having a local to show you around always makes a city more enjoyable. And, following on from various ads showing urbane men having urban adventures, Heineken’s latest campaign via Wieden + Kennedy Amsterdam shows how crucial a knowledgeable insider can be.
Big data is a massively over-used term and, for many, too abstract to be useful. But “customer engagement provider” Thunderhead, which is set to launch in this part of the world soon, decided to create a very literal version of the term for its brand ad and, unlike any other research company ever, it’s embraced man-on-man breastfeeding to attract chief marketing officers.
McDonald’s seems to be a little obsessed with sauce at the moment. Following on from the spot featuring a man dancing underneath a downpour of McRib sauce, McDonald’s is now trumpeting the potential of Big Mac sauce to make everything better.
When it came to developing its latest campaign, Biocoop decided to deliver a campaign that brought life to the core tenets on which the company is built. And the way it achieved this is a remarkable story.
Running an ad agency is hard work. And it can get extremely complicated. But we’re here to help. So here are the economics of an agency drawn by a drunk man on a napkin.
Whether you’re a copywriter, a journalist, a press release peddler, a social media guru or a ‘content producer’, it’s worth paying a visit to departing Metro editor Simon Wilson’s school for people who can’t write good. Here’s what he’s learned about the mysterious art of writing over the years.
StopPress revealed a few weeks back that Whybin\TBWA’s executive creative director Dave King was departing (along with Jodi Willocks, who moved to Assignment) and it’s been announced he’s heading back to Australia to join Innocean Australia in the newly created role of executive creative director. Now chief executive Todd McLeay has confirmed that TBWA\ Melbourne creative director Andy Lish has stepped in to the breach in Auckland.
Just over 17 years ago, Remix magazine founder Tim Phin published the first edition of his magazine. At only 24 pages, this early iteration would today be dwarfed by the 300-page behemoth that causes an unstable table at Atomic Coffee to lean to one side as Damien Venuto sits down to chat with Phin.
When BP released its lost bunny ad shortly after Vodafone launched its Piggy-Sue spot, various media outlets quickly pointed out that there were some striking similarities between the two spots. And now, to show just how similar the two spots are, Dan News has posted a YouTube clip that has the two spots playing simultaneously, showing how similar the narrative progression is in both spots. This is likely just an unfortunate coincidence for both brands, but it does provide something of a reminder that even in the creative industry ideas are often not as original as they might seem at first. PLUS: a parody of the Vodafone spot.
Industry happenings at Radio New Zealand, Touchcast, Sugar&Partners, Uno Loco and The Breeze.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Theresa Gattung was made chief executive of Telecom at the very young age of 37 and, after eight years in that stressful role, she took a well-earned break in 2007. Now she’s putting her efforts—and her capital—into a much smaller business, food delivery service My Food Bag. And with a 40 percent stake in a company that’s expecting revenues of $50 million this year, she obviously knows how to pick ‘em. Here’s how the self-proclaimed uncool entrepreneur spends her media time.
Conferences, online videos and webinars are popping up everywhere promising to demystify programmatic advertising and give marketers insights on how to use it effectively. Damien Venuto looks into the hype behind the industry’s latest buzzword.
There’s no shortage of local brand ads featuring the chiselled faces of the nation’s sports stars. And tagging a famous visage onto a brand might not be the most original approach to promoting a product or a service, YouTube’s recent rundown of the top ads of the decade again illustrated the pulling power of athletes.
It’s the 1960s. Four-year-old Craig is sitting alone in a small room staring at a marshmallow. The woman who placed it there has promised she’ll be…
Continue Reading Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby…
By now it should be no surprise that mobile device usage is high, and that Kiwis on the whole really enjoy using smartphones. According to Research New…
BMW’s Super Bowl ad for 2015 featured a clip from 1994 in which long-standing news personalities Katie Couric and Bryant Gumbel are discussing the mysteries of…
This article originally featured in the March/April edition of NZ Marketing. History is littered with examples of short-term gain leading to long-term pain, whether it’s the…
In a hilarious and slightly disturbing call for entries for the Creative Club São Paulo, Borghi/Lowe Brazil created a video of the story of a mole’s hard life struggle before finding success and fame in the world of advertising.
Earlier this month, Colenso BBDO and Michael Hill waved the Kiwi flag at the Super Bowl via a pair of striking spots that featured the faces…
I remember the first time I got creeped out by personalised advertising. It was also the moment I realised I wasn’t anonymous on the net. I’d moved…
In the 1900s, a 41,000m2 airport located in the Bluff Creek, Los Angeles, housed some of the aircraft fleet of business tycoon, aviator and compulsive hand-washer…
Because we all know the best way to lose weight starts with a hearty dose of self loathing.
The challenge The Commodore has always been the flagship model in the Holden range. In 2012, the chunky sedan accounted for over 27 percent of Holden…
The challenge Due to rapid population growth over the past 25 years Kerikeri found itself full of crap … literally. Most households still relied on septic…
In 1896, James Henry Whittaker gave Kiwis the first taste of the chocolate that would see his name inextricably linked to the treat from that moment…