With a career spanning almost 25 years at some of New Zealand’s biggest and best brands, Jules Lloyd-Jones, group brand director at Foodstuffs NZ, has already proven herself as one of the country’s most successful marketers. But 2014 and 2015 have been halcyon years.
For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.
As the attendees took their seats at the Langham, the table occupied by Colenso BBDO employees carried the most expectation, with the agency’s 24 shortlistings across categories making it the leader among the nominees. And Colenso BBDO didn’t leave disappointed. The Clemenger-owned agency consistently picked up metal throughout the night, and was eventually declared the most effective agency in New Zealand for 2015. The other big winners on the night were Clemenger BBDO, FCB and JWT.
Following on John Oliver’s founding of Our Lady of Perpetual Exemption, Adam&EveDDB has now also launched its own religious organisation, dedicated entirely to worshipping the advertising of the agency.
Fans of the ’80s cult classic The Neverending Story know that you should never mess with a boy riding a white dragon that looks like a dog. And they also know that the main character Bastian had to use his dreams and imagination to save Fantasia. Swedish NGO Reach for Change is riffing on that idea by creating a website that showcases the dreams—and sleeping patterns—of people from around the world.
Brand Machine is ushering in a new era of local marketing with some slick new technology. Managing director Andrew Mitchell talks with NZ Marketing about the journey so far.
Manual. Inefficient. Iterative. The operational issues that plague the digital media industry are well known. These inefficiencies cost both time and money. Automated Guaranteed is changing that, bringing buyers and sellers together to trade premium digital media at scale.
Following the news that one of the ad industry’s most loveable rogues David Walden went to, as his good friend and rival Mike Hutcheson said, “the big restaurant in the sky” over the weekend after a short battle with cancer, we’re republishing a story that originally ran in the March/April 2012 edition of NZ Marketing. When Walden opened Whybin\TBWA in 1997, Vincent Heeringa wrote an article predicting its swift demise. At the time, the big man joked he’d sue unless he was taken out for lunch. So Heeringa finally did the honourable thing around 14 years later and chowed down on some (typically expensive) humble pie.
In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.
Spanish clothing and accessories retailer Paul & Bear has launched an innovative that has been created through the musical efforts of six bands across the world. To kick off the initiative, Paul & Bear approached Australian band Sheppard to create an exclusive song to feature in the campaign. Thereafter, the retailer commissioned six different bands, all in different locations, to produce covers of the song—and this content was then spread through social media.
In a multicultural city like Auckland, Chinese New Year is an important and anticipated event for many. And Skycity saw this as an
opportunity to attract visitors by working collaboratively with its range of businesses.
There’s automation for almost every aspect of marketing these days. So is there still room for human creativity? Damien Venuto ventures into the ad tech factory.
There’s automation for almost every aspect of marketing these days. So is there still room for human creativity? Damien Venuto ventures into the ad tech factory.
The New Zealand Transport Agency has run various campaigns encouraging drivers to focus when behind the wheel. Much of the attention thus far has been placed on the distractions caused by mobile phones. However, a recent investigation conducted by Jono and Ben has found there might be a much bigger problem that’s being largely overlooked—namely, giant billboards featuring scantily clad All Blacks all over the nation.
Air New Zealand’s big ‘where to next’ brand ad, featuring Gin Wigmore’s rendition of Tomorrow, has picked up the Colmar Brunton Ad Impact award for August.
As an official sponsor of the Rugby World Cup, Heineken is one of the few companies that’s actually allowed to mention the event by name. And given this privilege, the company has been incorporating the event into much of its recent advertising.
Guess what’s projected to be the fastest-growing business in the US? Apps? The ‘sharing’ economy? The internet of things? Big data? It’s actually … (imagine you hadn’t read the headline or seen the accompanying images) marijuana. So how far away is it in New Zealand? And what opportunities might there be for savvy entrepreneurs and marketers? Henry Oliver gets the rub of the green.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with TVNZ’s chief executive Kevin Kenrick.
Earlier this week NZME announced plans for its print, digital and radio news teams to come together as an integrated 24/7 operation led by managing editor Shayne Currie, whose role has been elevated to report directly to NZME chief executive Jane Hastings. And as is usually the case with restructures, there will be a few staff changes, some of which were announced by Hastings and Currie to the newsroom on Wednesday afternoon.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Living in the relative safety of a western democracy means that we are often disconnected from the struggles of those living in war-torn regions. Because we don’t see or experience the suffering on a daily basis, we don’t often feel the need to act against it. So, in an effort to bring the plight of Syrian refugees home to Australians, Amnesty International has released a new mobile-based campaign that illustrates what little choice those in these situations often have.
In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with Bauer Media’s chief executive Paul Dykzeul.
Seeing someone smile at you is one of life’s great pleasures. And those who can see take that completely for granted. But Listerine and JWT London wanted to find a way to give those who can’t see warm fuzzies (and sell more mouthwash), so it created an app that plays a sound or vibrates when it detects a smile.
It has become commonplace for the organisers of corporate events to encourage those in attendance to Tweet about the experience. And last night’s TVNZ NZ Marketing Awards was no different. Throughout proceedings, references were made to #TVNZmightymarketer and some of the well-dressed folk responded had a bit of fun on the platform. Here’s a rundown of the action as told through Tweets.
With networks financing audience surveys independently, broadcasters selling advertising packages across multiple media channels, streaming services selling video ads and national radio striking commercial partnerships, radio has gone gaga recently. Damien Venuto finds out if there’s method in the madness.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Can you buy loyalty? Brands across the world are spending billions of dollars trying to find out. But TRA’s Andrew Lewis says most companies are probably going about it the wrong way.
Last year, when Act’s David Seymour released his sensational campaign video in the lead up to the election, Kiwi social media responded with glee, poking satirical barbs at the awkwardness on display. And while Seymour has since left the spotlight to tend to his followers in Epsom, another awkward YouTube star has emerged: a blonde protagonist Nelson Patchett, trading under an organisation called SI Empire which aims to help the Plebeian men of New Zealand become alpha males.
It’s easy to make fun of ad agencies, what with their creative offices and casual dress codes and intangible creations. If they don’t have the founders’ names in the title, often in acronym form, it’s important they exude coolness. But can you tell the difference between agency names and porn? A new website by Canadian agency 88 Creative puts it to the test.