Features
Image Centre Group Emerging Business, My Food Bag
The challenge Come five o’clock after a busy day, the same question is on thousands of Kiwis’ minds: “What on earth are we going to have…
Author Erin McKenzie
Features
Mailshop Financial, Westpac
The challenge Technology may have given banks apps, slick websites and a host of automated functions, but it hasn’t changed the fact that clients still expect…
Features
NZTE Export, Tait Communications
The challenge Sometimes invisibility is an asset that enables you to listen in on other people’s conversations. Other times it’s a problem that precludes your P25…
Features
Boston Digital B2B, iSite Media
The challenge In a 2013 online survey carried out by iSite Media, 58 percent of responders pinpointed a lack of measurement as the biggest issue facing…
Features
Brandworld FMCG, Tip Top
The challenge In 2011, the Tip Top team was struck by the harsh realisation that 150 of its products contained palm oil. And while this ingredient…
Features
News Works Rookie Marketer of the Year, Jade Clark, Tip Top
For a marketer with such limited experience, Jade Clark, who was promoted to brand manager from a sales and marketing co-ordinator/PA role, oversaw some sizeable projects…
Features
Colmar Brunton Marketer of the Year, Aisha Daji Punga, Frucor
Frucor is a company that understands the link between powerful brands, creative communications and commercial success. And Aisha Daji Punga has helped drive its growth during…
Features
TVNZ Supreme/The Wine Portfolio Retail, BP Oil New Zealand
Kiwis love a discount. So much, in fact, that Nielsen research shows that 59 percent of all sales in New Zealand come from products that are…
Features
Omni-channel importance
Emma Eichbaum “In this digital age, integrated marketing communications means more than it ever has,” says Emma Eichbaum, associate director, TNS New Zealand. “Cutting through isn’t…
News
Reinventing the wheel
Despite the ongoing hoaxes over the years, the date of the future that’s shown on the DeLorean in the 1985 movie Back to the Future 2 is around one year from now (check out the countdown clock if you need to check). And in a case of life imitating art, there has been much frothing at the collective mouth over the past few days on account of a Kickstarter campaign that claims to have invented the world’s first real hoverboard.
Features
The lost art of Innervation
In a world where consumers have more contact with brands than ever before, and across an increasing number of touch points, how can marketers ensure their…
News
Moto on the move
To show off the latest selection of Moto goodies, Motorola and Droga5 in New york have have just made the most complicated film prop of all time.
News
Patents are a virtue: smarter medical data
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves.
Features
You can’t beat Clemenger BBDO on a good day
If John Key wanted to add a phrase under his newly redesigned New Zealand flag, ‘punching above our weight’ would have to be a front-runner. The…
Features
Radio With Pictures
This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV and iHeart Radio continuing to create new touch points between brands…
Features
Show and sell
In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention of a business audience. It’s just as challenging a prospect when…
Features
Smile Dealers makes photos go further
As brands realise they need to find better ways of cutting through in a crowded media landscape, more are turning budgets towards experiential marketing – and…
Features
Fairfax for the future
Fairfax Media faces the same challenges as all media companies. Everyone is competing for the same thing: attention. Along with the speed at which technology is…
News
The Samsung Galaxy S5 challenges the iPhone to the Ice Bucket Challenge
Some brands might find it morally wrong to piggy back on a charity campaign but this doesn’t seem to have been an issue for Samsung in the UK.
Features
Spirit in the Sky
Drive south down Auckland’s southern motorway, away from all the architecturally designed corporate HQs and swish media hangouts, and nestled inbetween the industrial estates and nondescript…
Movings & Shakings
Movings/Shakings: 15 August
Industry happenings at Colenso, the MPA, Ideas Shop, HMC Communications and Colmar Brunton
News
Apple vs. Windows: battle of the digital assistants
The classic Mac vs PC campaign was a master-class in comparative advertising and helped cement the impression of Apple as a brand suited to those striving to be cool and Microsoft as a brand suited to those who wore cardigans. But Microsoft is fighting back with a bit of comparative advertising of its own and showing that its Cortana system is smarter than Siri.
News
C’mon to New Zealand
C’mon to New Zealand was a film made for Air New Zealand and the New Zealand Tourist and Publicity department for the purpose of showcasing the great things about our country to Australian travel agents.
Features
New TV – How to get intimate with the crowd
While the media world continues to evolve, the one thing that hasn’t changed is New Zealanders’ love of TV shows. Television attracts big crowds engaged with…
Features
Staking your claim in the digital sphere
Domain names don’t have a reputation for being anything to get excited about. There has been a tendency to view them as a necessity, rather than…
Features
iHeartRadio frees the music
The internet has changed the way we do everything from commerce to culture to the consumption of music. Though the airwaves remain strong in terms of…
Features
The Herald shifts into digital high gear
Advertisers are demanding new ways to connect with audiences in the changing digital landscape, and the Herald is focused on developing new digital-based advertising products to…
Features
Going tribal
Spencer Willis, head of qualitative research at Colmar Brunton The phrase ‘Gen Y tribes’ may prompt mental images of hordes of disorderly youths roaming the streets,…
Features
Giving brands their voice
Media organisations around the world are reshaping their offerings, looking at new ways for advertisers to better engage with audiences across their news brands. One fast…
Features
Change agents
The city of Paris is a spectacular reminder that some of the best things never change. The Arc de Triomphe still stands majestically at the western…