DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.
Over the past few years the country’s main media companies have spent millions creating the integrated newsrooms of the future to keep up with the demands of a fragmented audience. RNZ has made similar multi-media moves (and even changed its name recently to mark its cross-platform aspirations), but as a government-funded, non-commercial broadcaster it has had to make these changes within its existing budget, which hasn’t changed for eight years. But last week the Radio New Zealand Amendment Bill was passed after being under consideration for ten years, finally providing clarification for RNZ’s commercial capacity as well as its values, new and old, as New Zealand’s national broadcaster.
For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn’t have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an ‘X-Ray cast’ and ‘Go Strong’ with free milk.
It’s hard to scroll down an Instagram newsfeed without becoming a witness to someone’s #green #healthy smoothie and now Sonic has taken the sharing to a new level by creating square smoothies to fit perfectly into an Instagram post.
Content marketing is becoming increasingly creative and has garnered some attention on the StopPress newsfeed lately, so we thought we would share a piece that came to our attention in a StopPress comment by The Goat Farm creative director Vaughn Davis, about a beautiful multimedia article for Christie’s auction house.
In a congested space like the electricity market, it’s difficult to stand out from the crowd. But, Flick is on a mission to do just that with its educational, customer-centric approach, socially conscious advertising and digitally savvy service. And making sure the brand stays true to its purpose is general manager of brand Jessica Venning-Bryan, one of the company’s leading lights.
In an extremely Kiwi affair, shopping centre owner Kiwi Property has partnered with TVNZ to promote its fashion and beauty retailers on lifestyle programme Kiwi Living.
Speight’s and DDB are again taking advantage of Kiwis’ number eight wire mentality and DIY attitude in part two of the ‘We will’ campaign, by suggesting an incentive to wipe the dust off those unfinished projects and get them completed once and for all.
Facial expressions are an effective way of showing others your mood, and some would argue are more powerful than language. We can express a range of emotions with our 43 facial muscles: happiness, sadness, anger, despair and amusement to name a few, and now The Warehouse has shown what face punters make when they ‘Get that bargain feeling’.
Us&Co may be new kids on the block, but the team says it’s on the road to reinventing the ad game, leaving traditional business models in the dust. Here’s a peek at the agency and what it’s been up to.
Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term “periodical” from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at the Marketing Association, MediaWorks, DNA, Pocketmath and FCB.
It’s that time of year again, PR and marketing teams can let their imaginations run wild to both fool and entertain the customers. So who got tricky this April Fools?
Teens looking to escape by going overseas should think again, as Noel Leeming is teaching parents how to stay connected in its latest TVC via FCB, promoting its in-store and at-home customer services.
Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.
The advertising industry is renowned for its creative offices. And hot-to-trot independent agency True’s new space in Auckland doesn’t disappoint.
Research shows trends that go up quickly also tend to go down quickly. And there’s also substantial evidence that a focus on the long-term is more profitable for businesses. So, as Emma Popping writes, while the current context often demands short-term results, we need to give brands time to grow.
