While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels behind the massive campaign.
Monthly Archives: April, 2016
Teenage boys aren’t known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother’s Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.
“Robots can’t challenge, robots can’t think and robots will never create,” says Michael Goldthorpe. And he reckons that’s good news for anyone working in the creative industry.
Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.
Mastermind is set to return to screens on Sunday, with many Kiwi viewers expected to tune in. And with a new Mastermind game, TVNZ is letting the audience do more than just yell at the screen.
Online dating, apps like Tinder, and programmes like The Bachelor and Married at First Sight suggest humanity has drifted away from the traditional modes of meeting a match. Now, Knorr, an international food product brand, has introduced another method to finding love in a cute video #LoveAtFirstTaste.
NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She’s got Game.
Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head of marketing and business development David Benge to find out why the company is sending more of its journalists across the nation.
Over the last quarter of a century, marketers have had their names etched into the honour roll of the TVNZ-NZ Marketing Awards. And the 2016 search has begun for 25 new names to be added to this prestigious list. NZ Marketing magazine/StopPress and the Marketing Association invite all marketers from all industries to submit entries into the 15 category awards, six judges choice and four career achievement awards as the call for entries opens for the 2016 TVNZ-NZ Marketing Awards.
Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of last year’s Wondrous Wellington Advent Calendar campaign run by the Wellington Regional Economic Development Agency. Here’s how the agency combined the digital with the physical to bring joy to city-dwellers.
Rupert Deans, founder of Christchurch digital agency One Fat Sheep has raised over $1.2 million in seed funding for his new start up Plattar, a Melbourne-based augmented reality platform, with News Corp Australia leading the investments charge.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
It’s been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.
The Co-operative Bank’s recent social experiment showcasing Kiwi generosity looks very similar to the Christmas spot The Warehouse released only five months ago.
Despite the decline in print, many still enjoy cosying up with the weekend edition of the paper on a Saturday or Sunday. It remains, in some ways, a weekly ritual, a peaceful escape from the incessant digital buzz. Using this as its premise, Portuguese publication Jornal I has released a quirky campaign via Y&R Lisbon showing illustrated version of world leaders engaging in what appears to be their weekend rituals. Russian president Vladimir Putin is shown meditating while his nuclear weapons ominously linger in the background; Angela Merkel picks daisies; Pope Francis supports the Argentine football team; Obama spends time with his beloved dog; and Kim Jong-Un makes a snowman.
The departure of former partner Richard Thompson to KPEX earlier this year left a significant gap in the executive team at Contagion, but the agency has now announced a pair of replacements. “It’s been a long search,” says Contagion managing partner Dean Taylor. “Richard hasn’t been an easy man to replace. In fact, it’s taken two people to replace him.”
We often say a true friend is one who will point out potentially embarrassing situations, like clothing malfunctions, but what about a service station? Z Energy has taken out Colmar Brunton’s March Ad Impact Award for its ‘Small things mean more’ spot about the importance of service and customer experience, highlighting how the staff can make everything easier for customers.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
Spark’s public relations arm today announced a number of changes to its leadership team, including the departure of Spark Digital CEO Tim Miles and Spark Ventures CEO Rod Snodgrass at the end of the year.