News
Hennessy reaches stunning new limits
American cognac brand Hennessy has taken a trip back in time, to re-tell the stories of the Piccards, a father and son, who 30 years apart, accomplished incredible exploring feats.
Monthly Archives: April, 2016
News
PRINZ prepares to roll out the red carpet, announcing the finalists of its awards
It’s undeniable that the public relations industry is having a growing influence on the media industry, despite it not being in the forefront. Last month the New Zealand Herald recognised Deborah Pead, from Pead PR, as possibly Auckland’s most influential women, yet “she wields this influence so nicely that it is almost unnoticeable”. For media folk, it’s time to pay attention to the PR industry and with that, the Public Relations Institute of New Zealand (PRINZ) has announced the finalists to its 42nd annual industry awards.
News
Crossing out bullying
Over 450,000 Australian children were victims of cyber bullying in 2013, and now the online tool Reword is taking a stand.
Opinion
‘It’s Groundhog Day with hashtags’: Element Digital’s Kevin Fitzsimons on the overabundance of content
Studies have shown that 85 percent of all content published online is redundant. And Element Digital’s Kevin Fitzsimons believes this shows that content often doesn’t deliver on its promise.
Opinion
ZenithOptimedia’s Alex Lawson calls for an end to turf wars
Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.
News
When sugar isn’t sweet
We’ve all heard the phrase ‘Pictures speak louder than words’, and this is truer than ever in the Diabetes Association of Thailand’s campaign dubbed ‘Sugar kills’ via Ogilvy & Mather Bangkok.
News
The Compendium: 15 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Quirky cereal boxes converse as HPA rolls out Health Star Rating campaign via Y&R
The Health Promotion Agency has launched a new campaign for the Health Star Rating system through Y&R on the health star rating system, featuring a couple of lovable animated cereal boxes having a bit of an existential crisis about their health content.
Movings & Shakings
Movings/Shakings: 15 April
Industry happenings at Phantom Billstickers, TVNZ, iProspect, Mitsubishi Motors New Zealand, and NZME.
News
Reserve Bank leak: the system was ‘always vulnerable to the actions of a fool’
The news yesterday that the Reserve Bank of New Zealand (RBNZ) would no longer allow embargoed lockups for analysts prior to the release of information was met with frustration from journalists across the industry. But as Businessdesk reporter Pattrick Smellie explains, the system was always precariously balanced on trust.
News
Would you like fries with that GRANDY?
Y&R staff around the world are celebrating Y&R NZ’s win of the GRANDY for the ‘McWhopper campaign’, the highest honour at the New York ANDY awards.
News
Beacon Awards 2016: FCB Media takes the lead once again among this year’s finalists
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.
News
Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together
Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.
News
NZ Fishing World takes the plunge, goes digital-only
Tangible Media has followed in the footsteps of international publications like The Independent by ceasing the print publication of NZ Fishing World and focusing exclusively on the digital media business. We chat to associate publisher and editor Jeff Strang on why he’s betting big on digital.
News
Neville Doyle on the creative inspiration that can come from constraints
Neville Doyle observes that some of the best examples of creativity emerge under the most restricted conditions.
News
Postie Plus relaunches with a new look and a responsible retail model
Following last year’s restructure, Postie Plus has adopted a “responsible retailing” model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.
Partner articles
How Reachmedia paves the path to purchase
Letterbox marketing is prized by some of the country’s largest retailers and well regarded as an advertising channel by consumers. Now Reachmedia is out to dispel a few myths and reveal how they’ve merged unaddressed, digital and data analysis to help brands make an impact on the path to purchase.
News
Spot the difference
Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.
News
Warning: mobile ads may kill you
Adobe brings to light the dangers of mobile ads, suggesting they are just as lethal as a snakebite.
News
NZTA prescribes sleep to keep drivers awake, alert and safe
New Zealand Transport Agency (NZTA) and Clemenger BBDO want to make sure drivers stay awake at the wheel, in a new spot that shows the risks of driving while tired.
News
From underdog to primetime competitor: Story chips away at Seven Sharp’s lead—UPDATED
The odds were not in their favour when they took over as new face of current affairs on TV3 in June last year. But week in, week out Duncan Garner and Heather du Plessis-Allan have slogged it out in the competitive 7pm timeslot, and they’re closing in on the competition across at TVNZ.
News
Kiwi agencies put in strong showing at Andy, One Show and Webby Awards—UPDATED
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
News
3Now launches spruced up version of its app, makes login compulsory
Today MediaWorks launched a new and improved version of its 3Now app for mobile and tablet including a new look and feel and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
News
The boys are back
Last year Bonds and Clemenger BBDO Melbourne rolled out a series of videos exploring the challenges men put their testicles through, and this year the dangling men in nude morph suits have returned.
Opinion
Ogilvychange’s Renee Jaine on how not-for-profits can benefit from behavioural science
The first Nudge Workshop was hosted in Wellington last week, and #Ogilvychange’s Renee Jaine shared some insights how not-for-profits can nudge people into action by tapping into behavioural science. And apparently something as simple as choosing paper with a rough texture could influence the likelihood of someone donating.
News
Electric Kiwi launches first major campaign, offers ‘smarter, smaller’ alternative—UPDATED
The Electric Kiwi has come to life in a new campaign, ready to play against its larger competitors as New Zealand prepares to turn on the heaters and hike up the bill.
News
Auckland Transport gazes into the crystal ball, provides a glimpse of the city’s future—UPDATED
Auckland Transport is inviting Aucklanders to step into the future, with a new campaign (conceptualised by Republik and shot Zoomslide) exploring how the organisation plans to improve the transport system to accommodate Auckland’s rapid growth and make the city more liveable.
News
Another round of NZME restructuring: ‘up to eight roles affected’
Following a marathon meeting with staff today, NZ Herald managing editor Shayne Currie has confirmed that NZME has outlined a proposal to restructure its business yet again. And this time possibly eight roles will be affected by the changes.
News
Seeing double: the curiously similar creative of Destination Queenstown and the NZ Olympic Committee
Last week we wrote a story on Destination Queenstown’s new campaign via Feast. Shortly afterward, the comments section for the piece became flooded with commenters noting similarities between the campaign’s creative and that of the NZ Olympic Committee’s Rio 2016 campaign through Buffalo & Co. Here’s a quick look at the two campaigns and what each party has to say about the matter.