Monthly Archives: April, 2016

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Share in the legacy of the Most Interesting Man in the World
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The Most Interesting Man in the World recently took a one-way trip to Mars, retiring from his position as the mascot of Dos Equis. However, his physical departure from Earth does not mean that legacy has disappeared. As he travelled to the furthest nooks and crannies of the globe he left traces of himself along the way. And now the mere mortals who were fortunate to co-exist with the man of myriad adventures can get their hands on some of the invaluable items that touched his flesh while on earth. A campaign launched by Dos Equis gives competition entrants the opportunity to win some of the items that typified the great man’s time on Earth.

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Marmite mashup
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A recent food trend has seen many Kiwi favourites hybridised, in an effort to make the ultimate sweet treat and now Burger Fuel is jumping on the bandwagon with its own savory creation.

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Music industry returns to growth after 15 years in NZ, Kiwis wholeheartedly embracing streaming services
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The traditional notion of the music industry has been well and truly dumped on its head over the past few years, since music started its march from CD shelves to digital shelves. Yesterday New Zealand’s music revenue results were released, showing just how quick and drastic this change has been, revealing that streaming is well and truly taking over. We caught up with Spotify’s Kate Vale who says New Zealand in particular has embraced streaming with open arms, as one of the highest ‘Premium’ conversion rates of any Spotify market in the world.

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BCITO launches online DIY reality show in bid to recruit new tradies
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BCITO and Brand Spanking have teamed up to raise awareness about the growing labour shortfall in the construction industry Big Brother style. Hoping to highlight career opportunities the industry has to offer, the ‘Not your average shed’ campaign is challenging apprentices to build a shed in the Sylvia Park car park while cameras film every move.

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Virtual groupie
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Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.

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Attitude Live boosts its online audience, wants corporates to see the value of the ‘purple pound’
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When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.

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When dogs fly
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Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB’s ‘Octographer’ campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain’s hat and taught them how to fly.

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Snickers disguises itself in the app store, rewards hungry people for stupid downloads
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Don’t drink and drive, don’t text and drive and now don’t app when hungry. Or do. Snickers New Zealand has gone down a rather unexpected route for its latest campaign via Colenso BBDO. The chocolate bar brand has made the most out of the amount of time Kiwis spend on their phones by offering free Snickers vouchers under the guise of utterly useless apps, with the idea that people would ‘download’ them because of the brand’s famous tagline — ‘You’re not you when you’re hungry’.

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Destination Queenstown uses pretty imagery and the promise of revitalisation to lure autumn visitors
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Queenstown has long been considered the jewel in New Zealand’s tourism crown. Famous for its epic mountains, sparkling lake, winter sports and bountiful vineyards. Destination Queenstown has just launched its latest campaign, highlighting that the southern town is just as (if not more) beautiful in autumn through an image-heavy parallax created by Time Zone One, print and outdoor advertising via Queenstown agency Feast.