Monthly Archives: July, 2015

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More pain for newspapers as Progressive cuts print spend to ‘close to nothing’
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In what looks set to be another big blow for local news publishers, StopPress understands that Progressive Enterprises will be shifting a significant chunk of its ad spend from press advertising to other channels and is also thought to be trialling a reduction of unaddressed mailers in some areas as part of its media strategy for FY16, which commenced on 30 June. And Foodstuffs is paying close attention to the moves.

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Driving in style
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As Whittaker’s continues to show, co-branding initiatives can work brilliantly when the goals are aligned because both brands have motivation to help each other out. That makes sense when it’s in a similar category. But does it work for cars and clothing? Or is it a branding bridge too far?

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Safety in silence
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In response to the high number of pedestrian deaths caused when people cross the road while wearing their headphones, Spotify has introduced a new feature in some markets that spots the streaming service’s mobile app from playing music when the listener approaches dangerous intersections. By tapping into the iBeacon technology installed at some of the worst intersections, the app is able to adjust the volume of the music when needed. In doing so, the app causes the Spotify user to pay attention and exercise caution when crossing the road.

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Brands latch on to the oval ball as the Rugby World Cup 2015 approaches
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We’re sure many New Zealanders are in disbelief as to how nearly four years have passed since the last Rugby World Cup. Four years since we yelled out to strangers in the street whooping with collective joy after the All Blacks secured the Cup after a nail-biting game with the French and four years since the victory sparked a baby boom across the nation. But this year’s World Cup, which kicks off in September has no doubt been creeping its way into the public consciousness for sometime now, probably due to a few big brands which hope to profit from all the attention, here’s what a few of them are up to.

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Social media: a flight path for integration
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Little more than five years ago social media was heralded by many as both the saviour of advertising, and a silver bullet that would end traditional media’s stranglehold on budgets. It hasn’t quite been either of those things – so what gives? We talked to Catalyst90’s CEO Tom Reidy about the evolution of the industry, and the way forward.

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A horse walks into a bar … and aims to limit drink driving
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Back in December, NZTA and Clemenger BBDO launched the Limits campaign, which aimed to point out to moderate middle-age boozers that changes to the drink-driving rules meant they needed to change their habits or face the consequences. That was fairly serious. But now, in an extension of that campaign, it’s taking a leaf out of the BoJack Horseman book (and possibly riffing on the horse walks into a bar joke) with a humorous animated horse and a bunch of alcohol puns.

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Out with the old: RadioLive gets a makeover
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RadioLive has had a bit of a facelift, sporting a refreshed logo and new brand colouring, ditching the red, black and white look for blue, white and green. A new TVC has been released in conjunction with the rebrand, featuring a compilation of its line up of journalists.

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Samsung and Vimeo create the art of connection
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Vimeo has long been lauded as the go-to platform for discerning filmmakers and serious creatives who want to share their work. Now, it’s teamed up with technology giant Samsung to produce a video series that explores the ideas and infinite meanings of connection and “examines the human relationship with technology”.

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Wallets overboard as Zomato continues its quest to become a one-stop-eating shop
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Whether it’s paying for a ride via Uber’s app, paying for your bus via Semble or paying for your groceries via one of the banks’ own cashless widgets, the wallet looks destined to become an anachronism. And online restaurant search and discovery platform Zomato is the latest to take away the need for them, saying it will soon let you pay for your meals out on its app and eliminate the need to wait for the bill.

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Media Munchies: Hilary Barry
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The other mother of the nation has been reading the news (and cracking jokes) at TV3 since 1999 and took the brave step of signing up as newsreader for The Paul Henry Show this year. Here’s a taste of her media diet.

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A life-saving text
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Much like in New Zealand, mobile phones are ubiquitous in Mexico. Over 90 percent of people living in the Central American country carry the devices in their pockets on a daily basis, and the nation’s arm of Redcross saw this as an opportunity to save lives. Given that many people don’t wear their medical tags, the Redcross invited citizens to send in their medical details to a their mobile phones. All this information was then stored on a database, which can be accessed by emergency workers when needed.

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Extinct
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WWF has created a potent ad campaign via Geometry Global Copenhagen around endangered animals, creatively using YouTube to spread its message.

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Nips are nips
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In New Zealand and in many other places, the female nipple is commonly censored among mainstream media outlets. Social media sites such as Facebook and Instagram are guilty of removing images of women with bared breasts. But now women have been illustrating the absurdity of the idea of a mere areola making something rude by photoshopping male nipples onto their breasts, while the results are pretty funny, they also make a bold statement.

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