RadioLive has had a bit of a facelift, sporting a refreshed logo and new brand colouring, ditching the red, black and white look for blue, white and green. A new TVC has been released in conjunction with the rebrand, featuring a compilation of its line up of journalists.
The new ad aired last night on TV3 and the second and third will roll out in the coming week MediaWorks CEO radio Wendy Palmer says. “The transformation also includes a number of on air changes you may have noticed over the past few weeks including a new positioning statement ‘Your news. Your views’.
She says the changes changes that reflect the station’s commitment to being the go-to place for Kiwis. “ … for hearing, sharing and being part of what people are saying about the issues of the day, in both New Zealand and the world.”
New look for RadioLIVE pic.twitter.com/91T5i221Yg
— Dan News (@dannews) July 13, 2015
RadioLive’s previous look:
RadioLive will continue to deliver a strong news proposition, as well as reflect what’s going on by inviting Kiwis to share what they think about the news that is impacting their lives, she says.
StopPress has contacted MediaWorks for more information. MediaWorks is preparing a response.