Jamesons was reportedly the first brand to embrace the nascent realm of 3D videos on social media when it slid a sponsored shot across the bar for St Patricks Day. Now AMP Capital, which owns four malls across New Zealand, is using the multi-dimensional technology across its social media channels to create a series of short, innovative videos showcasing its food and fashion.
In a prime example of how the world has gone fairly fucking insane, fast food companies and sugary drink providers have their finger lickin mitts all over high performance sport. McDonald’s is in bed with FIFA and the Olympics, KFC is into cricket and rugby (where’s the chicken cannon, Colonel?), Wendy’s is a long-time supporter of the Warriors, Coca-Cola is practically everywhere and now Burger King has shacked up with boxer Joseph Parker—and he’s already making some outrageous demands.
It’s no secret that smoking is expensive, and yet over 400,000 New Zealanders still swipe their debit cards to purchase a packet of cigarettes on a daily basis. And while the odd $20 splash out on smokes might not seem all that significant, the card swiping quickly adds up, leading to some pretty significant sums, which could be better spent on other items. So, in an effort to show Kiwi smokers what they’re missing out on, Champix has launched a new campaign by BCG2 that illustrates what smokers are in fact puffing away every month.
The Internet of Things or IoT is a burgeoning global trend blending objects and technology which we could be seeing at this year’s new Lightning Lab accelerator for manufacturing in Wellington, director Shawn O’Keefe says. We caught up with O’Keefe to find out about this year’s programme and to pick his brains about the expanding nature of start up culture and what the climate is like for it here in New Zealand.
For 119 years, the Whittaker name has been synonymous with chocolate in New Zealand. But rather than resting on tradition, the small team has developed new products, collaborated with other brands and consequently left consumers curious about what will come next. Here are a few family secrets.
Now you can have your lunch and give it away too, thanks to a soon-to-be-launched packed lunch business from restaurateur-turned-philanthropist Michael Meredith.
Industry happenings at Radio New Zealand, Touchcast, Sugar&Partners, Uno Loco and The Breeze.
While playing actual board games seems increasingly anachronistic at a time when digital screens continually invade our space, there’s still a nostalgic appeal. And by turning a love story into a word nerd’s anagram fest, Scrabble manages to nail it.
Spark, McDonald’s, Tower, Coca-Cola, Skinny Mobile and Sky are the first advertisers to get themselves onto Adshel’s new network of 35 digital roadside panels in Auckland and general manager Nick Vile says the response from the market to the new screens has been huge.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Theresa Gattung was made chief executive of Telecom at the very young age of 37 and, after eight years in that stressful role, she took a well-earned break in 2007. Now she’s putting her efforts—and her capital—into a much smaller business, food delivery service My Food Bag. And with a 40 percent stake in a company that’s expecting revenues of $50 million this year, she obviously knows how to pick ‘em. Here’s how the self-proclaimed uncool entrepreneur spends her media time.
With a broad range of products that spans the likes of jelly, coffee, spices, hot chocolate and food pastes, Gregg’s has until now advertised these various items separately in their respective categories. However, with the launch of its latest brand ad, the Kiwi company is attempting to consolidate everything it offers under the new ‘fun with flavour’ positioning.
As Sky TV continues to embrace digital marketing, it has brought the curtain down on Sky Sport – The Magazine.
Our ability to consume media is dependent on our ability to see and hear. If we can’t see, then Steve Braunias’ words in the Herald evade us; if we can’t hear, then the ramblings of Paul Henry float by silently; and if we can’t do one or the other, then the messages relayed via the television lose most of their impact. For over two thousand years, humans have developed various means to bridge the gap that separates the visually or hearing impaired from media. One of the more recent innovations in this space was the addition of captioning to television shows in the 1970s. The first application of this process was used in 1972 during an episode of the French Chef, with the words appearing uniformly across all TV sets tuned into the show. And by 1976, the Federal Communications Commission of the United States introduced closed captioning, which gave viewers a choice of whether or not to watch a show.
Damon Stapleton looks at what the willingness of spectators to pay $300,000 for a seat at a boxing match means for the industry.
Those who enjoy the seamless and simplified branding of Huffer might just enjoy a current solo exhibition of the work of Ken Griffen, the former artistic director of the brand who is exhibiting at Auckland’s Allpress gallery with his first solo show Face Value until 6 June.
Standing for input/output and “Innovation in the Open”, the annual Google I/O developer conference explores the latest in technology, web, and mobile. Held at San Francisco, this year’s event sees some major upgrades to Google’s Android platform, new projects from the ATAP team, and some nifty VR.
Following on from last launch of its digital app hub for small- to medium-sized businesses, Spark has now confirmed that it will begin offering smarthome security services later this year—adding yet another digital trinket to its growing portfolio of tools for both consumers and business people. The telco—a descriptor that’s becoming increasingly inaccurate—will beta launch the product called Morepork before the end of the week, enabling users to control and monitor their homes remotely via their smartphones.
Technology has a history of subversion. Apple’s classic 1984 ad showed its beliefs very literally. Streaming and internet-enabled piracy are changing the media and entertainment business. Google changed the way we advertise. And now businesses like Airbnb, Uber and many others are fighting against powerful incumbents and antiquated regulation to give consumers better services. While the confiscation of a few cowbells from a rugby game at Westpac Stadium in Wellington certainly isn’t in the same category, MEA Mobile and app partner (and Chiefs sponsor) Deosan have showed their subversive side by developing a digital substitute for Chiefs fans.
The entertainment and media industries have seen a huge shift in recent years. Content viewing has gradually shifted to the online world and therefore advertising follows closely in tow while traditional media’s growth rate is slumping. PwC provides some insights and predictions of the movements of these industries closer to home and further afield between 2015 and 2019.
Conferences, online videos and webinars are popping up everywhere promising to demystify programmatic advertising and give marketers insights on how to use it effectively. Damien Venuto looks into the hype behind the industry’s latest buzzword.
It wasn’t too long ago that Spark was a company to be railed against; a monopolistic monolith using confusion as a marketing tactic to suck money out of consumers. One Spark staffer tells of a focus group attendee from South Auckland before the rebrand saying that if an 027 number came up on their phone they knew it was either telemarketers or debt collectors so they’d just ignore it, which is a good indication of the level of disdain for the brand in that part of the country. But since then, there’s been a lot more openness from those inside the company and a lot more love shown by consumers, and this change in approach manifested itself in the Be Counted campaign, which was created by Touchcast and managed to get over 50,000 New Zealanders interested in regulatory process.
The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting ‘buy now’ buttons just about everywhere (those with koumpounophobia are advised to look away now).
The world of LinkedIn is a networker’s paradise (as the satirical slogan summarises ‘connect with people for no reason at all’). And it turns out it also a musical punster’s paradise, with YouTube user Jim Mortleman and a few others replicating the words of Queen’s Bohemian Rhapsody with screenshots from the social network. Anne Ayoade the Wayne Bloss indeed.
There’s no shortage of local brand ads featuring the chiselled faces of the nation’s sports stars. And tagging a famous visage onto a brand might not be the most original approach to promoting a product or a service, YouTube’s recent rundown of the top ads of the decade again illustrated the pulling power of athletes.
One of the last things you would expect to be tweeting away is a pothole. Yes, you heard correctly, a pothole.
The Tweeting pothole was designed by Ogilvy & Mather and consists of a device that has been placed in potholes which is activated when driven over, sending out hilarious activist Tweets to the Department of Public works.
In the digital world, there are many who talk a good game or have a different digital world-view, says Andrew Hawley. And it’s not until they’re under extreme pressure that you discover the true extent of their capabilities, or lack thereof.
Continue Reading Sports fans nationwide have reason to cheer the latest additions to the Herald as it continues towards becoming the premiere Kiwi destination for rugby…
It’s the 1960s. Four-year-old Craig is sitting alone in a small room staring at a marshmallow. The woman who placed it there has promised she’ll be…