Using the premise that small, seemingly insignificant moments carry enormous gravitas when viewed in retrospect, the Danish Road Safety Council attempts to illustrate how a simple breath of air pushed out of your lungs could make a massive difference.
Monthly Archives: June, 2015
Last night, at an event hosted at the Pullman Hotel, CAANZ kicked off this partnership by introducing two new courses to the local market: The IPA Effectiveness Test and the IPA Commercial Certificate (CAANZ also plans to release a third paper focused on search marketing before the end of the year).
To promote the undeniably impressive feat of turning beer byproducts into biofuel, DB Export has released a series of TVCs that make the bold claim that this move could literally save the entire world—as well as the dolphins and pandas that inhabit it.
First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.
With its haul of 16 gongs (one gold, six silver and nine bronze), Colenso BBDO was the standout Kiwi performer at the Cannes Lions International Festival of Creativity. The agency’s chief executive Nick Garrett was on the ground in the South of France and he recently got in touch to share his thoughts on the proceedings. And while he was pleased with the tally that Colenso accumulated over the course of the event, he says that the general consensus among attendees was that this was far from being a vintage edition of the awards event.
AA Smartfuel and Air New Zealand were the recipients of Colmar Brunton Ad Impact awards for March and April respectively. Air New Zealand doing so through its TVC promoting its retrospective exhibition at Te Papa in celebration of its 75-year history, and AA for its loyalty card offer illustrated through the eyes of a charming taxi driver.
Q Card has launched a new campaign via Federation that tells the story of campervan through a montage of nostalgic shots that show the vehicle being handed down from one generation to the next.
Whittaker’s has done it again, releasing a new limited edition flavour-fusion with Tip Top’s Jelly Tip, but perhaps New Zealanders are feeling a bit exhausted by its attempts at innovation, as many have flocked to Twitter to suggest some of their own ideas for a new kind of chocolate, somehow we don’t think Whittaker’s will be so keen.
The fifth and final awards ceremony for the 62nd Cannes Lions International Festival of Creativity 2015 concluded in the weekend with Clemenger BBDO and Cirkus Auckland taking home a gold and a bronze.
While you’d be hard-pressed to find an advertising creative openly disappointed at winning a gold, silver or even bronze Lion at the Cannes Lions International Festival of Creativity, the grand prix awards are the ones that they all want. These elusive gongs are perhaps the most coveted perhaps in any advertising competition around the world, and winners over the preceding decades now stand as a veritable advertising canon, giving modern creatives the opportunity to take their place alongside the greats who came before. And as the festival’s days roll on, 2015’s generation of grand prix winners will simultaneously take their positions in the canon as they walk onto the stage at the Palais des Festivals et des Congrès in Cannes to collect their awards. Here is the list of Cannes Grand Prix winners thus far. This post will be updated throughout the week.
Kiwi-born Mark D’Arcy, the chief creative officer at Facebook, has spent the last week in Cannes attending a series of meetings with the advertising community that has converged at the French Riviera. As a veritable Facebook evangelist, his objective has been to encourage creatives to continue experimenting with the platform to see how far it can be pushed.
The average lifespan of a company on the S&P 500 has decreased from 67 years in the 1920s to 15 years today, and technology is the main reason for that change. Not surprisingly, the big consulting firms have been helping companies deal with this for a while now, but PwC has officially launched its new digital consulting arm, PwC Digital, in New Zealand and it went with a couple of indies—Sugar & Partners and MBM—to help do it.
Earlier this week, NZME announced it would not be renewing its contract with Pagemasters and that it would be taking its sub-editing requirements for The New Zealand Herald titles and regional papers in-house, bringing an end to a partnership that stretches back to 2007.
To keep their show in the public consciousness before its return to television, Jono and Ben have reached out to their Facebook fans to choose the show’s new motto. Suggestions have been pouring in on their page with a good mixture of the hilarious, the sweet and the outright offensive. They also asked some school children what they think should be featured on the show, their answers are priceless. PLUS: fellow MediaWorks comedian Dai Henwood adds L’Oreal Paris to his list of endorsers.
Ogilvy & Mather has been appointed the lead agency for the trans-Tasman account for Sealord, following a period of working with the brand on a project basis. And to coincide with this announcement, the brand has now released a new brand platform called ‘Savour the little wins’.
Electronic and dance music station MediaWorks-owned George FM has released a shiny new TVC in conjunction with its roll out as a national network.
In the past, much of the emphasis at advertising awards events has been placed on television advertising on account of the fact that this has traditionally been the area that attracts the biggest chunk of ad spend. But as more money shifts to the digital, the categories that have a digital element are attracting more attention. One such area is the cyber Lions category, which encompasses branded online, digital, and technological communications.
[email protected] has been “reinvigorated” with Mike Watkins now heading up the agency and Oliver Maisey jumping on board as executive creative director.
An advert for a feminisation-suit was recently fed onto Idealog writer Jonathan Cotton’s Facebook newsfeed, leading him to ask some serious questions about what the social media site thinks it knows about him.
Google has unveiled an ‘undo send’ browser extension that users can activate to give them ability to delete a recently sent email within five, ten, 15 or 30 seconds of sending it. To initiate this godsend, users simply need to click on the cog icon, head to settings and then activate the option.
While there has been a lot of focus on digital advertising lately, sometimes you just can’t beat the traditional. But instead of the classic billboard, Denver Water is going the extra mile, drawing inspiration from the craft world for these exquisite handmade ads, which look like they belong in a gallery.
Many of us remember the story some of our parents spun to us when we were young to avoid the truth of “where we came from”. A stork delivering soft plump babies to new mothers is a much nicer tale to tell young’uns than what really went on. Well, those storks might well be out of a job, as it looks like drone delivery services might be the future after a parcel delivering drone successfully completed a flight in Auckland. And while we’re all familiar with airmail, this is something else.
Jacqueline Bourke, global creative insights lead at Getty Images, shares stats, trends and examples of mobile marketing in New Zealand.
As more marketers and agencies embrace content, Neville Doyle says they need to remember what they’re up against and make sure it’s meaningful.