articles tagged 'Heineken'
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The long game: why Heineken is trumpeting moderation

  • Advertising
  • February 9, 2016
  • Damien Venuto
The long game: why Heineken is trumpeting moderation

Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?

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voices

Brands latch on to the oval ball as the Rugby World Cup 2015 approaches

  • July 14, 2015
  • Holly Bagge
Brands latch on to the oval ball as the Rugby World Cup 2015 approaches

We’re sure many New Zealanders are in disbelief as to how nearly four years have passed since the last Rugby World Cup. Four years since we yelled out to strangers in the street whooping with collective joy after the All Blacks secured the Cup after a nail-biting game with the French and four years since the victory sparked a baby boom across the nation. But this year’s World Cup, which kicks off in September has no doubt been creeping its way into the public consciousness for sometime now, probably due to a few big brands which hope to profit from all the attention, here’s what a few of them are up to.

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Heineken's insider trading

  • PopPress
  • June 16, 2015
Heineken's insider trading

Having a local to show you around always makes a city more enjoyable. And, following on from various ads showing urbane men having urban adventures, Heineken's latest campaign via Wieden + Kennedy Amsterdam shows how crucial a knowledgeable insider can be.

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Hot in the city

  • PopPress
  • May 14, 2014
  • StopPress Team
Hot in the city

Heineken has been trying to inspire men to explore the world through its Legends series, which has resulted in some brilliant ads and increased sales around the world. But it's gone down the domestic road in its latest spot and is tapping into the power of FOMO by showing them what they could be missing out on in their own cities.

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Thorn and Trubridge put Heineken posters through their paces for global charity campaign

  • Advertising
  • April 9, 2014
  • StopPress Team
Thorn and Trubridge put Heineken posters through their paces for global charity campaign

Over the past few years, Heineken and Wieden + Kennedy's Legends brand platform has resulted in some brilliant ads and increased sales around the world. For its latest trick, it's managed to convince more than 40 legends from the world of sport, art and entertainment to create a unique poster that will be auctioned off to support Reporters Without Borders, a global non-profit organisation that protects journalists and ensures freedom of information worldwide. And there's a Kiwi connection to this one, with ex-All Black Brad Thorn and double world record holding freediver William Trubridge enlisted for the campaign.

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Big Day Out cross-collaborates to offer more than just music

  • Events
  • January 15, 2014
  • Damien Venuto
Big Day Out cross-collaborates to offer more than just music

In 2013, many Kiwi music fans were left with a Big Day Out-shaped hole in their hearts on account of the event being pulled due to the disappointing 2012 lineup resulting in poor ticket sales. But this year, with Pearl Jam, Arcade Fire, Deftones and Snoop of the canine or feline persuasion making an appearance, the hype has attracted not only fans but also a few Kiwi businesses. Here's what attendees can look forward to at this year's event.

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Brands collaborate to offer prime tennis real estate for Heineken Open

  • Competition
  • November 22, 2013
  • Damien Venuto
Brands collaborate to offer prime tennis real estate for Heineken Open

Heineken is giving two lucky people the chance of enjoying the 2014 Heineken Open tennis action from a specially designed pop-up apartment overlooking centre court at ASB Tennis Arena. The competition has been launched on the Heineken Live website as part of an eight-week promotional campaign that will lead into the tournament’s 6 January commencement date. PLUS: read which brands have come onboard to sponsor the Heineken Open and the ASB Classic this year.

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Stunts go social

  • PopPress
  • October 2, 2013
  • StopPress Team
Stunts go social

A couple of months back, Heineken challenged unsuspecting travellers at New York's John F Kennedy Airport to ditch their travel plans for a destination of the roulette board's choosing. Now the stunt's had a cleverly crafted sequel by the brand's agency Wieden and Kennedy. Heineken tracked down people who tweeted saying they'd drop everything for a spontaneous trip and rolled in the roulette board to test their mettle.

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'Hell in paradise'

  • PopPress
  • September 3, 2013
  • StopPress Team
'Hell in paradise'

For the past three months, Heineken has been plucking real men out of their daily lives, dropping them into the great unknown and making them do ridiculous things as part of its Dropped campaign. And the fifth and final episode, which features two chaps on a desert island in the Philippines who are handcuffed to each other and have only one survival kit between them, has just been launched.

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How's the water, Dad? —UPDATED

  • PopPress
  • June 14, 2013
  • StopPress Team
How's the water, Dad? —UPDATED

There's absolutely nothing better than a dad joke. Nothing. And in honour of (un)hilarious dads everywhere, Heineken and Wieden + Kennedy have decided to crowd-source a few gems for father's day with a social media-fuelled campaign using the #dadjokes hashtag.

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