articles tagged 'brand'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Superette on the importance of social media

  • Brand
  • September 5, 2017
  • The Register Team
Superette on the importance of social media

Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

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voices

Comvita makes a beeline for virtual reality

  • Technology
  • May 2, 2016
  • Holly Bagge
Comvita makes a beeline for virtual reality

New Zealand-based global healthcare brand Comvita has harnessed the power of virtual reality to give Kiwis a glimpse of how it sources its Manuka honey. And recently, StopPress' Holly Bagge whipped on the headset to give the experience a go.

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The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

  • Brand
  • April 21, 2016
  • Holly Bagge
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.

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The dark side of SEO: reputation management, article spinners and ethical dilemmas

  • Advertising
  • March 10, 2016
  • Holly Bagge
The dark side of SEO: reputation management, article spinners and ethical dilemmas
Source: GetFrank

In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.

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Coming clean: is getting Volkswagened worth the risk?

  • Marketing
  • October 2, 2015
  • Ben Fahy
Coming clean: is getting Volkswagened worth the risk?

When it comes to corporations, history shows that consumers tend to forgive accidents—and even stupidity. But willful deception is another kettle of fish. And Volkswagen inventing technology to cheat on its emissions tests is about as willful and deceptive as it gets (if it wasn’t so evil, you could almost applaud their inventiveness). So far, it has had a major impact on Volkswagen’s share price (and other car brands’ share prices), it is getting ready for a recall of 11 million cars, billions of dollars in fines are on the cards and the first of what could be many lawsuits have already been filed. Some believe it could bring Volkswagen to its knees. So can the company recover from this reputational car crash? And what can marketers learn from the saga?

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To the wallet, through the heart: Farmers embraces the creative trend in retail

  • Advertising
  • September 4, 2015
  • Damien Venuto
To the wallet, through the heart: Farmers embraces the creative trend in retail

While most retail advertising released today features little more than price, product and sale shouted through every available megaphone, there are also some examples of retailers returning to a more creative approach when it comes to their advertising. And the most recent example of this is the new Farmers brand ad. PLUS: should marketers focus on the emotional or the rational? Should they be doing more brand or retail ads?

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Who needs limes?

  • PopPress
  • May 12, 2015
  • StopPress Team
Who needs limes?

You might be wondering why Justin Timberlake is dressed up as a giant lime in a recent commercial. Well, it’s because he has founded his own tequila blend in partnership with Sauza Tequila called Sauza 901 and subsequently stars in an E True Hollywood story-styled mockumentary about the sad state of limes after the triple distilled liquor hits the shelves.

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StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

  • StopPress Presents
  • August 26, 2014
  • StopPress Team
StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to "revolutionise the way business does business in the 21st century". And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.

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