Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire for ‘anonymous luxury’ and is riding a wave of popularity. But it’s no overnight success. In the presence of about seven years’ worth of prototypes, co-founder Tim Brown and designer Jamie McLellan tell Ben Fahy about the long and winding road they had to travel to bring their vision to life.
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Kmart, Whitcoulls, IKEA, Starbucks, Asos, Lululemon; all popular stores we know and love. But what is the origin of the name of some of our favourite brands?
Tuataras may be the masters of camouflage in New New Zealand’s wild but for Tuatara Brewery, making itself known on the crowded craft beer shelf is the aim of its new labels and names.
A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it’s about building value through values.
It’s time to tick off those to-do lists according to Warehouse Stationery, which in a new brand proposition by 99 is showing off the capabilities of its products. It’s hope is to build consumers’ emotional connection to the brand and create context for a product range that extends well beyond traditional stationery.
Earlier this week, Meadow Fresh launched a new campaign to announce the changes to the way it produces its milk by making it less processed and no longer adding permeate. But the changes haven’t been limited to its milk, with a new look logo and bottle also hitting the shelves.
In the wake of Freedom Farms’ launch of a new campaign, via special group, we speak to co-founder Gregor Fyfe about how it sells not only a product, but a consumer choice as well.
The love child of New Zealand’s latest “brandmance” is nine months in the making and it’s turning up the heat, with brand neighbours Karma Cola and The Lucky Taco joining forces to create a Chilli Cola in celebration of Dia De Los Muertos – The Day of the Dead.
In a rapidly evolving digital world, businesses can’t afford to fall behind. MYOB is doing its best to keep up by toasting its 25th birthday with a brand makeover that gives a visual representation of its transformation to a business in the cloud.
Loyalty programmes are the latest brand experience to feel some disruption, as brands collaborate or diversify. Elly Strang takes a look New World’s roll out of a nationwide clubcard, and Countdown and AA Smartfuel’s joint loyalty scheme.
With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.
Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.
Kiwibank and DOC have teamed up to get more conservation dogs on the ground to catch unwanted pests and make New Zealand predator-free.
New Zealand cycle brand Avanti has given its logo a makeover, via Onfire Design, for the first time since the ’90s.
Hell hopes to change the perception of frozen pizzas with a new range called Baked set to roll out across supermarkets nationwide following a soft launch in Wellington.
A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
Fifty years ago the Radio Hauraki DJs, pirates, ‘Good Guys’ (or whatever you would like to call them) were cruising around the Hauraki Gulf on the Tiri, blasting rock and roll tunes out through the airways and into the eager ears of Kiwis from north to south. We chat to former pirates Ian Ferguson and Curtis Dobbie about how the original Radio Hauraki managed to get advertisers on board and what their favourite stories are from back in the day.
Aotearoa Fisheries Ltd, a seafood harvester is now going by the name Moana New Zealand after undergoing a rebrand with Designworks. The Iwi-owned company has put a focus on delivering premium products to the world and showing responsibility to the environment to create longstanding value.
Have you ever sat down at your local café and thought: ‘damn, the barista’s apron is stylish’? Or have you paid for your petrol and thought, ‘what a cool shirt’? Bespoke uniforms are popping up all over New Zealand, with limitless potential for both designers and brands.
As Eat My Lunch celebrates one year of giving lunches to schools, founder Lisa King reflects on its achievements and discusses plans to reach more hungry kids.
Idealog talks to McDonalds’ social media expert, Simon Kenny about how the fast food giant uses social media and how haters gonna hate.
WGSN’s head of market intelligence, Lorna Hall, on technology, maturing customers and how brands should respond.
What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies, but that’s the founding philosophy of Karma Cola, the UK’s only Fairtrade organic cola. Supported by Kiwi-based parent company All Good Organics, Karma Cola are on a mission to prove that a product as commercially popular as a cola can be a vehicle for positive change in the world, without compromising on consumers expectations on taste.
It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.
Following on from Hubbards recent campaign, we thought we’d take a look at where it all started. The origins of Hubbards can be tracked back to a cement mixer called Mlidred, but the brand has grown from these humble beginnings over the last 25 years into a firm favourite on the Kiwi breakfast table.
DDB has announced the launch of Track across New Zealand and Australia, replacing the existing arm of its CRM business, Rapp. We talk to Auckland managing director Rob Limb about what it means for the local office and its clients.
Home owners looking to renovate don’t always know how to tackle the job, let alone where to find the right people to do it. Design and renovation-focussed Houzz has aimed to help them out with its online and mobile platform connecting home owners with trade professionals, and it’s just launched a New Zealand site.
Dentsu Aegis is continuing its global expansion with the launch of its ninth network brand and lifestyle agency MKTG, formed out of three existing agencies.
When thinking about the kinds of brands that would dabble in virtual reality (VR) technology, probably one of the last that would come to mind would be a healthcare brand. But, New Zealand-based global healthcare brand Comvita has given it a crack to share how it sources its manuka honey, so I went along to try it out.