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Social media: a flight path for integration

“Integrated marketing—stitching complementary platforms together—is the real ‘silver bullet’ for marketers,” says Tom Reidy, Catalyst90 CEO.

Ford gets chatty with the All Blacks

  • Content
  • July 29, 2015
  • StopPress Team
Ford gets chatty with the All Blacks

New Zealanders are well-accustomed to getting whacked over the head with rugby ads and sponsorship activations. And that only increases in the lead up to—and during—the Rugby World Cup. Many of the tournament sponsors like Land Rover, Heineken, Mastercard and Coca-Cola have played their first promotional hands. And, among the All Blacks sponsors, Adidas has embraced the players' inner animals for Force of Black, Air New Zealand has upped its sponsorship and its efforts around the #crazyaboutrugby platform, Steinlager has teased the return of the white can and NZ Rugby even decided to do its own campaign. Now Ford has joined in with an online video campaign called The Driven that talks to three All Blacks about their driving habits and their favourite Ford models.

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TVCs of the Week: 28 July

  • TVC of the Week, brought to you by MediaWorks
  • July 28, 2015
  • StopPress Team
TVCs of the Week: 28 July

Tower Insurance, 2degrees, LG and Burger King deserve a pat on the back this week.

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2degrees and Special Group play on polarity to launch new broadband offer

  • Marketing
  • July 28, 2015
  • Ben Fahy
2degrees and Special Group play on polarity to launch new broadband offer

2degrees has managed to secure around 1.3 million mobile customers since it launched in 2009. But if it wanted to play with the grown-up telcos, it knew it needed to become full-service. That became a reality after purchasing Snap internet earlier this year. And after discovering that Kiwis find the various plans and technical jargon fairly confusing, it's aiming to remove some of the complexity by offering just two plans, something it's focusing on in its launch campaign.

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Riffin' on ginge and juice: Karma Cola reps the redheads with unique content marketing strategy

  • Advertising
  • July 28, 2015
  • Holly Bagge
Riffin' on ginge and juice: Karma Cola reps the redheads with unique content marketing strategy

They [some arbitrary people] say things come around in cycles and it appears to be true, particularly of fashion. Who thought we’d see the likes of platform shoes again (let alone silver ones) or those tattoo-chokers which were popular in the 90s and most recently flares have also started making a come back. Who woulda thunk it. But what else is making a come back is ginger, the hideous root as well as the golden follicle, which for the purposes of this article, we shall dub the gingernaissance. One brand which has cottoned on to the trend is Karma Cola which has even released a zine about ginger/gingers to celebrate its Gingerella Ginger Ale concoction.

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BK and Colenso BBDO keep the self-reflexive, extortionate advertising flowing

  • Advertising
  • July 28, 2015
  • StopPress Team
BK and Colenso BBDO keep the self-reflexive, extortionate advertising flowing

Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer's demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry's penchant for stretching the truth in its ads.

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Studio Alexander's geometric effort wins Gareth Morgan's flag comp

  • Design
  • July 28, 2015
  • StopPress Team
Studio Alexander's geometric effort wins Gareth Morgan's flag comp

Over 9000 designs were submitted online as part of the government's $27 million flag consideration campaign (and many of them were 'avin' a laff). But businessman and philanthropist Gareth Morgan, who is a big proponent of changing the flag—"to bury this artefact that tells a lie and is an insult to Maoridom"—didn't feel the brief was adequate, didn't feel people understood the history of the existing flag and didn't feel the Treaty of Waitangi was being placed at the core of the process. So he decided to stump up $20k for an alternative competition and incentivise designers to come up with something that would tell the story of New Zealand. And Auckland design agency Studio Alexander beat out around 1000 entries for the prize with 'Wā kāinga / Home'.

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Tower’s new ad, featuring a bike-stealing penguin

  • Advertising
  • July 27, 2015
  • Holly Bagge
Tower’s new ad, featuring a bike-stealing penguin

When I was about six (after sneakily watching one-too-many scary movies) I thought I could turn myself into a cool vampire with a special potion made out of potato chips and juice that had been left on a window sill overnight to gain extra “power”. Turns out old Raro and soggy chicken chips only makes you spew, yet I still had the confidence and imagination to try. And that’s the message this new ad by Tower is getting across by asking children the rather odd question: “What would you do if a penguin stole your bike?”

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