Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as "the world's original triple dipped ice cream". However, we're not all that sure it hits the sweet spot of the great candid camera-styled stunt ads.
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New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Noel Leeming’s Massive Sellout is back for another year and for those who aren't too keen on getting among the crowds, the retailer is offering a VIP experience with a robot to do the shopping for them.
TVNZ-NZ Marketing Awards 2016: DB Breweries goes in for the hard sell
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They ...
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
Holden New Zealand has released a new TVC for its Colorado, dubbed ‘Tow Truck’ via Special and Fish, featuring a hero who uses his vehicle to do a good deed.
Fly Buys has added a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.
New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn't all that pretty.
TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. ...
FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.