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Boredom is death: why advertising and comedy make great bedfellows

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy ...

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

Horse’s Mouth: Lili Wang, Chinese Herald

  • Horse's Mouth
  • February 20, 2018
  • StopPress Team
Horse’s Mouth: Lili Wang, Chinese Herald

Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

  • Advertising
  • February 16, 2018
  • StopPress Team
Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

The Brewers Association of New Zealand and Assignment Group are on a mission to educate Kiwis about the nutritional content of beer with the help of beer-lovers Robbie Magasiva, Antonia Prebble, Eric Murray and Hollie Smith. But not all are convinced the companies behind the campaign are being entirely truthful.

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Cut life admin and your customers will love you

  • Voices
  • February 16, 2018
  • Kate De Marco
Cut life admin and your customers will love you

Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at Track, takes a look at what brands can do to earn attention in consumers' busy lives.

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