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TVCs of the Week: 3 March

TVCs of the Week: 3 March

This week, a stoic nod of approval in the general direction of Bauer Media, Meridian and Speight's.

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Bauer, Designworks and Accenture play the acquisition game with a purchase apiece

Bauer, Designworks and Accenture play the acquisition game with a purchase apiece

Rather than developing capabilities from the ground up, acquisitions provide an effective means by which companies can incorporate new skills into their offerings. This has been seen internationally in purchases by the likes of Google and Facebook. But this trend is by no means exclusive to the residents of Silicon Valley. On this side of the world, Bauer Media, Designworks and Accenture have all recently acquired businesses to consolidate their offerings.

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NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of 'cricket golf'

NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of 'cricket golf'

With cricket excitement reaching an all-time high in New Zealand, plenty of commercial parasites are trying to make hay while the sun shines (top prize goes to Calendar Girls for its classic plane-based ambush advertising at Eden Park). Even golf is getting in on the act, with Lydia Ko and Israel Dagg reuniting to drum up interest in the sport—and support for the Black Caps.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt's Live More Awesome charity

Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt's Live More Awesome charity

Author, creative and eccentric innovator Jimi Hunt founded depression charity Live More Awesome to try to give other sufferers of depression the help he didn’t feel he had received. And while he says it has been hard to find large brands willing to be linked to the charity, that's starting to change, with Spark Foundation and the ZM radio network recently coming on board as sponsors and Samsung releasing a clip via Augusto showing Hunt putting its Galaxy Note 4 to good use. PLUS: get your tickets to the next edition of the World's Biggest Waterslide.

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Another SVOD deal: Vodafone to offer six months' access to Netflix—UPDATED

Another SVOD deal: Vodafone to offer six months' access to Netflix—UPDATED

In the lead up to the release of Netflix on 24 March, Vodafone has become the exclusive communications launch partner for the company in New Zealand and is trumpeting the arrival via a promotion that will give Vodafone subscribers on one of the available 24-month Red+ mobile plans six months' access to the subscription video on-demand (SVOD) platform.

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Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

Technology was meant to make life so much easier. Paperless offices. Cheap communication tools. And, of course, robot vacuum cleaners. But instead we're lonelier, more stressed and getting our hair eaten by our electronic assistants. Woman's Day has noticed this shift as well, so, as part of a big—and quite rare—$1.5 million campaign via FCB, it's foisted a Zsa-Zsa Gabor-esque character upon the nation in an effort to give its readers permission to take a break without feeling guilty about it.

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Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard

Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard

As a quintessential challenger brand, independent, family owned oil company Gull has tried a few things to get noticed, from themed toilets, to aggressive pricing (and criticism of the pricing structure of its national competition), to road rage reduction tools to docking wages of staff for customer theft. And, in an effort to draw attention to its biofuel, Gull Force 10, it worked with Contagion to create an edible billboard as part of its sponsorship of the Splore music festival.

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Speight's and DDB focus on the doing, not the saying with multi-pronged 'We Will' campaign

Speight's and DDB focus on the doing, not the saying with multi-pronged 'We Will' campaign

A couple of years ago, Lion and Shine attempted to modernise the Speight's brand and launched a campaign featuring a nice Kiwi chap swimming against a tide of rudeness in New York. At the time, some felt it was a bit too close to Steinlager territory, but the sentiment of the Southern man was there in the tagline ‘knowing what matters since 1876'. Now the brand has gone back to its heartland territory with a big new campaign via DDB that focuses on the idea of mateship.

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Community and rural papers hold strong in latest newspaper readership and circ figures

Community and rural papers hold strong in latest newspaper readership and circ figures

Last week's report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen's readership and ABC's circulation results, it's more of the same. However, there was some good news for the rural and community publications.

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Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Since launching its 'Do your thing better' brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother's day). But it decided to focus on the emotional power of connection for its Christmas push and it's taken Colmar Brunton's Ad Impact Award for its efforts.

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More data: MPA works with Nielsen to gauge magazine engagement levels

More data: MPA works with Nielsen to gauge magazine engagement levels

The radio industry isn't alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.

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Good night for Clemenger Group at NZDM Awards as JustOne/.99 wins Grand Prix and Colenso BBDO/Proximity collects 11 golds

Good night for Clemenger Group at NZDM Awards as JustOne/.99 wins Grand Prix and Colenso BBDO/Proximity collects 11 golds

Last night, the New Zealand Direct Marketing Awards again celebrated the best examples of direct marketing in the industry. And it proved quite a fruitful night for the Clemenger Group as JustOne/.99 and Colenso BBDO/Proximity walked away with impressive hauls. PLUS: JustOne/.99 managing partner Amy Watson breaks her toe during over-zealous celebration.

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