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Movings|Shakings: 28 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 28, 2015
  • StopPress Team
Movings|Shakings: 28 August

Industry happenings at Facebook, GrownUps, Marketing Association, Fairfax, Ideas Shop, InMobi and Vizeum.

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Auckland Transport gets its advertising house in order, hands Ambient/QMS the keys

  • Media
  • August 28, 2015
  • Ben Fahy
Auckland Transport gets its advertising house in order, hands Ambient/QMS the keys

As Auckland grows, so too does Auckland Transport (AT), the body in charge of the city's public transport. Since it sprung from the loins of the Super City in 2009, it has, understandably, been focused more on operational improvements than commercialising its assets. But that's set to change with AT consolidating its outdoor advertising and signing a nine year contract with Ambient Group, which was acquired by the soon-to-launch QMS Media back in May for an undisclosed sum.

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Despite the social media outrage, Sky's upward trajectory continues

  • Media
  • August 28, 2015
  • StopPress Team
Despite the social media outrage, Sky's upward trajectory continues

It isn't difficult to find someone making a negative comment about Sky TV's service on social media. The broadcaster is a proverbial punching bag, with shots regularly flying in from Kiwis across all the available channels. And yet, despite the continuous stream of negativity, Sky's revenue and profits continue to rise at a time when digital disruption is cutting a huge chunk out of the profitability of the other broadcasters.

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Gallery: TVNZ-NZ Marketing Awards

  • Gallery
  • August 28, 2015
  • StopPress Team
Gallery: TVNZ-NZ Marketing Awards

The wine was flowing, the room was humming and the shutter was clicking at the NZME photobooth during last night's TVNZ-NZ Marketing Awards. Check out the glamour shots.

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features

Don't touch that dial: tuning into the radio industry's big year of change

With networks financing audience surveys independently, broadcasters selling advertising packages across multiple media channels, streaming services selling video ads and national radio striking commercial partnerships, ...

Might and magic: Chorus' Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs' Jules Lloyd-Jones takes top individual honour

  • TVNZ-NZ Marketing Awards
  • August 27, 2015
  • StopPress Team
Might and magic: Chorus' Gigatown reigns supreme at TVNZ-NZ Marketing Awards, Foodstuffs' Jules Lloyd-Jones takes top individual honour

Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.

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The hard work behind Kiwi social media success stories

  • Social Media
  • August 27, 2015
  • Joshua Riddiford
The hard work behind Kiwi social media success stories

Social media might seem as easy as publishing a varied assortment of brand-related material onto a profile. But, after a chatting with a few Kiwi brands doing it well, Joshua Riddiford discovered that it's harder than it looks.

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Dodge the treats or ditch the dosh on ANZ's online game

  • Gaming
  • August 27, 2015
  • StopPress Team
Dodge the treats or ditch the dosh on ANZ's online game

For those who waste their pay cheque on things like shoes or coffee, beer and other consumables this ANZ online game will see you doing your best to stay on track (in the digital world), mainly because of the lure of the potential win of $5,000

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The son guiding the father: The Wireless editor takes a more central role as Radio New Zealand restructures digital teams

  • Radio
  • August 27, 2015
  • Damien Venuto
The son guiding the father: The Wireless editor takes a more central role as Radio New Zealand restructures digital teams

Since its inception in 2013, Radio New Zealand's (RNZ) digital brand The Wireless has grown quickly, attracting a new audience of readers that were largely disconnected from the legacy structures of the state broadcaster. This upward trajectory has seen the website's average audience climb from 700 daily users last year to 3,000 this year. And the RNZ executive team is now hoping to spread this success across all its digital properties with the appointment of The Wireless editor Marcus Stickley as the digital features editor. PLUS: digital teams restructure, a tale of two Tobys and a new RNZ website on the cards.

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Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

  • Marketing
  • August 27, 2015
  • Holly Bagge
 Your wish is my command: is online crowd-sourcing something marketers should be doing more of?

It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

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Pop-ups, personalisation and privacy: is ad blocking software a blessing or a curse?

  • Media
  • August 27, 2015
  • Ben Fahy
Pop-ups, personalisation and privacy: is ad blocking software a blessing or a curse?

Back in the early days of the internet, pop-up ads started, well, popping up. Originally, they were seen as a way for advertisers to fight against the early stages of banner blindness and get in front of users without being directly attached to the content of a website. But readers found them intrusive and annoying and, eventually, technology was developed to block them. And it's happening again as Ad Blocking software grows in popularity. So are the supposed evils of online advertising worthy of drastic action? Or is it another unfair stake in the heart of publishers already dealing with a digitally-inspired existential crisis?

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APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

  • Media
  • August 27, 2015
  • StopPress Team
APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

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Burger King and Y&R NZ engage in a bit of peaceful extortion, challenge McDonald's to put down its spatula and back the McWhopper

  • Marketing
  • August 27, 2015
  • Ben Fahy
Burger King and Y&R NZ engage in a bit of peaceful extortion, challenge McDonald's to put down its spatula and back the McWhopper

Co-branding is fairly common practice in marketing and it pretty much always involves complementary brands, rather than direct competitors. But Burger King global and Y&R NZ are taking the idea of co-opetition much further and challenging McDonald’s to celebrate Peace Day by asking it to join forces and create the McWhopper.

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