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Marketing, advertising & media intelligence

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Meet the Mighties: Vaughan Schwass

Meet the Mighties: Vaughan Schwass

The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, take a leaf out of Vaughan Schwass' book, submit an entry before the deadline of 5pm today and you could also be Mighty Marketing material. NOTE: Last day for entries.

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Big interactive wheel keep on turnin' as sector charts another major rise

Big interactive wheel keep on turnin' as sector charts another major rise

According to Mary Meeker's latest report, online attention minutes continue to grow in the US (with mobile now accounting for over half the time spent online). And the gap between attention and ad spend is also starting to close. That trend is evident here too, and the latest IAB/PwC Online Advertising Report showed that the sector generated $180 million in the first quarter of 2015, a 53 percent increase year on year.

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IAB NZ looks to establish some ground rules on native advertising

IAB NZ looks to establish some ground rules on native advertising

Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they're also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ's Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Spark expands its partnership portfolio, looks to solve SME headaches with apps

Spark expands its partnership portfolio, looks to solve SME headaches with apps

To simplify the process of scouring through apps to find the best ones, Spark Digital has introduced a new offering called Spark Digital Apps that gives small- to medium-sized enterprises (SMEs) access to the core digital tools they need to run their businesses. StopPress chatted to the recently appointed Spark Digital marketing manager Mark Redgrave about the thinking behind this move.

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Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

We live in visual times. We also live in an age of showoffery, where the experiences we now seem to crave over material goods are enhanced through sharing (and social validation). Brands and agencies have figured out a few clever ways of getting in on the rise of user-generated content, whether it's Instagram printers at events or social media-enabled photobooths, but Hamilton-based app developer Kapja has launched a new app called Biz Brand Cam, which it says is the first fully customisable app of its type available to download directly from the Apple App Store.

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200,000 Kiwis are using Adblock Plus; should advertisers be concerned?

200,000 Kiwis are using Adblock Plus; should advertisers be concerned?

Ad avoidance software provider Adblock Plus recently announced that it would be extending its service to mobile devices, leading Sarah Kavanagh, the acting chair of the IAB NZ Mobile Council, to raise a series of concerns about the increasing use of tools designed to dodge ads in the online space. And the extent of the issue on a local level has now been revealed, with Ben Williams, the spokesperson of Eyeo (parent company of Adblock Plus), saying that the company already has 200,000 active users in New Zealand. And, if international trends are anything to go by, then this is only set to increase over the next few years.

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Stay up with the payment play or watch the millennial money go elsewhere

Stay up with the payment play or watch the millennial money go elsewhere

As Mary Meeker's presentation showed, modern consumers have become accustomed to getting what they want, when they want it—and modern businesses are using technology to cater to that need. Young Male Entrepreneur of the Year, law student and New Zealand representative in business strategy, Jesse Medcalf, gives a personal account of why retailers that don't keep up to date with technology might fall out of favour with millennials.

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Data dump: the state of the internet

Data dump: the state of the internet

Venture capitalist Mary Meeker's annual State of the Internet presentation has become required reading for those interested in how the online era is affecting human behaviour—and so business, transport, security, healthcare, education, communication, regulation and pretty much everything else. And the 2015 version once again condenses the major tech-inspired trends in one handy slide deck.

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Study shows that trendy office spaces keep employees happier

Study shows that trendy office spaces keep employees happier

A nationwide survey of office workers conducted by research agency Perceptive shows that 81 percent of Kiwi office workers believe the physical environment at their workplace has an impact on their happiness and job satisfaction, while nine out of ten workers agree that if they are happy at work, they are more productive. So StopPress looks at a few examples that are getting spatial design right. PLUS: galleries of hip office spaces from ad land and beyond.

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The Harcourts 'he said, she said'

The Harcourts 'he said, she said'

While the era of managed corporate communications and non-disclosure agreements means pitching is far less public than the days of clients announcing how much their business was worth and which agencies would be fighting for it, the process is still all about competition. There is a winner (and occasionally winners) and there are losers. And in the recent Harcourts pitch, which was won by Contagion, it seems no-one wanted to be a loser.

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Whybin\TBWA says goodbye to two senior staffers, says hello to Starseed PR—UPDATED

Whybin\TBWA says goodbye to two senior staffers, says hello to Starseed PR—UPDATED

Whybin\TBWA's chief executive Todd McLeay had a go at industry rumourmongers telling tales of senior departures in a story in the NBR last week, and while he told StopPress he definitely wasn't doing that in an interview in April, it has lost a couple of other senior staffers: executive creative director Dave King and client service director Jodi Willocks. But it's added around eight more after a merger with Starseed PR.

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MPA embraces modern magazining with awards refresh

MPA embraces modern magazining with awards refresh

The magazine industry, like all other 'traditional' media, is adapting to a very different environment. And so are the magazine industry's awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.

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