While yesterday's announcement by the nation's big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Foodstuffs, OMD, Vivaki, Acquire Online, ANZA, Bauer and TVNZ about their thoughts on this move.
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Having worked at TBWA\ from 2005 to 2010 alongside David Walden, Michael Goldthorpe was asked to share a few words about his mentor and friend at last night's Effie Awards, which fell on the same day as Devo's unsurprisingly well-attended and colourful funeral. And he decided to let Devo's words, which serve as the introduction to a book that will be available to buy soon, do most of the talking.
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. More FM was one of the few brands to increase its audience in the recent T2 radio survey. And network programme director Christian Boston says its dual strategy is paying dividends.
Future Tense: TVNZ's Kevin Kenrick on the enduring value of news, online egocentrism and the threat of global competition
Beyond the Page: NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands
Future Tense: Bauer's Paul Dykzeul on the power of the portfolio, the dangers of PR and doing more with less
The New Zealand Captioning Working Group has released a campaign via The Business called 'Bad lip reading' featuring a humorous clip of overdubbed rugby players to raise awareness of how hard it can be for deaf people to lip read when watching TV or on demand content. At the core of the campaign is an online petition requesting support to legislate captioning on the country's screens.
Up Country: Hawke's Bay Today's Andrew Austin on local pride, beating the internet and the role of branded content
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Andrew Austin, editor of Hawke's Bay Today.
As the attendees took their seats at the Langham, the table occupied by Colenso BBDO employees carried the most expectation, with the agency's 24 shortlistings across categories making it the leader among the nominees. And Colenso BBDO didn't leave disappointed. The Clemenger-owned agency consistently picked up metal throughout the night, and was eventually declared the most effective agency in New Zealand for 2015. The other big winners on the night were Clemenger BBDO, FCB and JWT.
Industry happenings at KPEX, Bauer Media, Robber's Dog, Little Giant Design, QMS, IHG and AHL.
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. And the newest kid on the block, Magic, has got off to a good start, attracting a good number of loaded oldies in its first few months and performing well in the regions. We talked to Ian Avery about the birth of the new brand.
Following the news that Volkswagen New Zealand was set to part ways with its agency of around two years, Colenso BBDO, and the recent discovery of dodgy software that cheated on emissions tests, FCB New Zealand has been handed the creative business—and been given a pretty big challenge to help the brand win back people's trust.
Radio New Zealand is taking the unusual step of going to its audience for suggestions for the redesign of its new website, something it says it's never done before. So does the strategy make sense? Or should it be focusing on user behaviour? PLUS: Te Papa's similar approach.
Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED
In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers' online properties. So will this give the local players the scale to compete with Facebook and Google's respective ad exchanges?
As part of a content partnership with MediaWorks, we've asked a few of the company's programme directors about the performance of their brands, the state of radio and the importance of digital channels. And while The Edge dropped listeners in the latest survey, just like most of the other stations, it still has the biggest audience in all the land and it's betting big on the multiplatform approach. We had a yarn with Rodger Clamp about how it all comes together.
Ahead of the upcoming CAANZ PresCom event on the commercialisation of content, The Spinoff's Duncan Greive gives his $0.02 on the matter and says that while there are some prickly ethical issues to deal with, brand-funded content offers a glimmer of hope for the craft of journalism and can work in everyone's favour when done well.
As home automation makes its way to the mainstream, a system that lets you answer your doorbell on your smartphone or tablet is now available in New Zealand. And the company bringing it in believes it will help stop burglaries and remove courier-based frustrations.
Opt-in ad serving platform Postr has teamed up Skinny Mobile to create a new android app called Skinny Collect, which allows Skinny customers to earn free data or minutes in return for allowing ads on their lock screen. It’s taken off pretty well and in the first fifteen minutes after launching it had a download per second. We spoke to Postr CEO Milan Reinartz to find out more on the new app and Postr's partnership with Skinny.