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In-vehicle innovation set to keep Uber passengers' pies warm

In-vehicle innovation set to keep Uber passengers' pies warm

Sixty-seven years is a long time to watch from the sidelines. So we’ve decided to step up. In a joint venture, NZ Marketing magazine, NZRetail, StopPress and The Register will enter the business market by installing our Gravy Train™ pie-warmers in every Uber cab.

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Half the nation tunes in to watch the Cricket World Cup final

Half the nation tunes in to watch the Cricket World Cup final

he Cricket World Cup final on Sunday saw nearly half the nation sitting on the edge of their seats rooting for the Black Caps as Sky’s viewer ratings soared. The 11-hour match attracted a whopping 1,964,500 viewers across Sky Sport and Prime TV, with free-to-air channel Prime posting its highest ratings ever, according to Sky's director of communications Kirsty Way.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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I watch: a look at the data harvesters

I watch: a look at the data harvesters

FCB senior planner Keith Pinney looks at how electronic giants are harvesting our data while keeping one eye on the future in preparation for a time when the ones and zeroes we voluntarily relinquish become incredibly valuable.

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Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.

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DDB and Paw Justice reunite, take aim at puppy mills

DDB and Paw Justice reunite, take aim at puppy mills

After its last successful campaign, DDB has again teamed up with Paw Justice launching a campaign yesterday that aims to push sites such as Trade Me into incorporating regulations to stop puppy milling. As part of the campaign dubbed 'Don't Trade Me', the agency and the not-for-profit listed auctions on Trade Me selling advertisements to support the campaign, and all of the ads sold out within the first five hours.

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Movings/Shakings: 31 March

Movings/Shakings: 31 March

Industry happenings at FCB, TVNZ, MediaWorks, RadiumOne, ApolloNation, Raydar, Ad2one, Snakk Media and Pead PR.

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Hirepool swears in MediaR

Hirepool swears in MediaR

Hirepool has brought mediaR onboard as its new full service partner following a "rigorous” creative pitch that is understood to have involved five agencies.

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Brands continue backing the Black Caps in print

Brands continue backing the Black Caps in print

Although Brendon McCullum and his squad will return to New Zealand without the coveted Cricket World Cup trophy tow, the team has certainly won the hearts of the nation and, as a corollary, the continued support of the companies that sponsored the team as the action unfolded over the last few weeks. And this has seen several brands take out print ads dedicated to the efforts of the Black Caps in the Herald.

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