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Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

  • Digital advertising
  • July 2, 2015
  • Damien Venuto
Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

Self-service is common in supermarkets, petrol stations and at buffet restaurants, but not so much when it comes to producing content marketing pieces for publishing on a major website. And yet, this is exactly what Yahoo has been facilitating to certain selected clients over the last few months through the beta version of its new native ad in-feed platform that will soon be made available to the wider market. PLUS: a look at how Yahoo will stop unsavoury ads from making it onto its homepage.

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Freeview broadens its service, offers access to on-demand

  • July 1, 2015
  • Holly Bagge
Freeview broadens its service, offers access to on-demand

Far gone are the days where we got to the best point in our television show only to hear “cccsssshhhh” and see our screens produce an unnerving display of black and white fuzz as we frantically wrestled our bunny ear aerials into the most awkward and weird positions to get the picture back (only to have missed the best part). Luckily this hasn’t been a problem for a while, and our options for viewing television are always getting better, and today Freeview announced the launch of its new digital TV platform, FreeviewPlus, which allows Kiwis with the right technology to access on-demand video on new smart televisions.

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Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

  • July 1, 2015
  • StopPress Team
Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

For this year's edition of the Semi-Permanent speakers' event, Young & Shand has developed a slightly depressing campaign that looks at how over-worked creatives in the ad industry are. Showing scenes of the late-night activity going on in the offices of Saatchi & Saatchi, DDB, FCB and Colenso BBDO, the promotional video encourages creatives to remember to nurture their tired brains.

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Beautiful beer: Garage Project's alcoholic art--UPDATED

  • July 1, 2015
  • Holly Bagge
Beautiful beer: Garage Project's alcoholic art--UPDATED

Wellington-based craft beer brewery Garage Project has grown from humble beginnings since Pete Gillespie, brother Ian Gillespie and Jos Ruffel started out in 2011 using a 500 litre “glorified home brew kit” to moving to a 2000 litre tank and say a large part of their success is not just the quality of the beer, but also its unique branding approach, hiring different artists to design the labels for individual beers. The brewery has also been a frontrunner in the canning of its craft beer, much to the scepticism of some. But it has worked. Demand is strong, and over 140 beers later, a slew of awards and a team that’s grown from three to about twenty, it’s showing no signs of slowing down yet.

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CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

  • June 30, 2015
  • StopPress Team
CAANZ unveils two IPA courses, aims to improve marketers' negotiating prowess at the executive table

Last night, at an event hosted at the Pullman Hotel, CAANZ kicked off its partnership with its UK counterpart, the Institute of Practitioners in Advertising, by introducing two new courses to the local market: The IPA Effectiveness Test and the IPA Commercial Certificate (CAANZ also plans to release a third paper focused on search marketing before the end of the year). And CAANZ chief executive Paul Head says that these courses are designed to improve the ability of marketers and agency type to contribute to meaningful conversations around the executive table.

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features

Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale

In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights ...

TVCs of the week: 30 June

  • TVC of the week, brought to you by MediaWorks
  • June 30, 2015
  • StopPress Team
TVCs of the week: 30 June

StopPress lifts a glass to DB Export, the Co-operative Bank and Q Card this week.

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The Co-operative Bank introduces Jeff the snake

  • June 30, 2015
  • Holly Bagge
The Co-operative Bank introduces Jeff the snake

First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.

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Nick Garrett at Cannes: 'The work in New Zealand over the last 12 months hasn’t been as strong as in recent years and that showed'

  • June 30, 2015
  • StopPress Team
Nick Garrett at Cannes: 'The work in New Zealand over the last 12 months hasn’t been as strong as in recent years and that showed'

With its haul of 16 gongs (one gold, six silver and nine bronze), Colenso BBDO was the standout Kiwi performer at the Cannes Lions International Festival of Creativity. The agency's chief executive Nick Garrett was on the ground in the South of France and he recently got in touch to share his thoughts on the proceedings. And while he was pleased with the tally that Colenso accumulated over the course of the event, he says that the general consensus among attendees was that this was far from being a vintage edition of the awards event.

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AA Smartfuel and Air New Zealand nab Ad Impact Awards

  • June 29, 2015
  • StopPress Team
AA Smartfuel and Air New Zealand nab Ad Impact Awards

AA Smartfuel and Air New Zealand were the recipients of Colmar Brunton Ad Impact awards for March and April respectively. Air New Zealand doing so through its TVC promoting its retrospective exhibition at Te Papa in celebration of its 75-year history, and AA for its loyalty card offer illustrated through the eyes of a charming taxi driver.

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