Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.
Marketing, advertising & media intelligence
APAC Effies 2016: Colenso BBDO/Proximity, Barnes, Catmur & Friends Dentsu and Y&R enjoy the golden glow
New Zealand creatives shone at this year's APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
There will be no shortage of pencils in New Zealand's creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country's hall of fame.
Take a bow New Zealand Transport Agency, Health Promotion Agency and Auckland Transport.
The Health Promotion Agency has launched a new campaign for the Health Star Rating system through Y&R on the health star rating system, featuring a couple of lovable animated cereal boxes having a bit of an existential crisis about their health content.
Y&R staff around the world are celebrating Y&R NZ's win of the GRANDY for the 'McWhopper campaign', the highest honour at the New York ANDY awards.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.
Bcg2 has nabbed the Animates account after an agency review and pitch process. It will be its creative agency encompassing its retail and professional services portfolio going forward. PLUS: ad spend figures from pet market and the scope of the pet industry in New Zealand.
With many New Zealanders facing a cold and damp winter, both outdoors and in, HRV has announced itself as the solution with a new campaign by Y&R
A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.
When a bunch of Jaguar Facebook fans signed up for a "virtual reality" ride at the Big Boys Toys expo in Auckland earlier this month, they didn't expect to get the real deal. But when they watched the video after the event, they realised they'd been duped. And, much like Y&R NZ's trick campaign for Land Rover earlier this year, it caught a fair bit of attention.
For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning 'Agency of the Year'. Here’s a rundown of the NZ wins.
Who needs the McWhopper when you can have the Slopper? Burger King proposes to collaborate with other burger outlets
After a rejection from main competitor McDonald’s to join forces and create the McWhopper for Peace Day, Burger King, with Y&R, graciously released another open letter this morning, with a further proposition for collaboration on the day. This time to Denny’s, Wayback Burgers, Krystal, Giraffas and again, McDonald’s.
Following a pitching process that saw the competitive field eventually narrowed down to Colenso BBDO and Contagion, House of Travel (HOT) has decided to take its business to 100 College Hill.
There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO's rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.