articles tagged 'Y&R NZ'

A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC

  • Advertising
  • May 4, 2018
  • StopPress Team
A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC

Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.

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Webby Awards 2018: Colenso BBDO, Y&R NZ and DDB NZ among nominees

  • Awards
  • April 6, 2018
  • StopPress Team
Webby Awards 2018: Colenso BBDO, Y&R NZ and DDB NZ among nominees

New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.

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Y&R NZ adds startup success Go Healthy to the roster

  • Advertising
  • September 14, 2017
  • StopPress Team
Y&R NZ adds startup success Go Healthy to the roster

Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Y&R embraces long-form storytelling with three-minute short film for Kraft Heinz

  • Advertising
  • September 5, 2017
  • Georgina Harris
Y&R embraces long-form storytelling with three-minute short film for Kraft Heinz

Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.

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Y&R NZ gives the kids a voice in first campaign for Aussie client Kraft Heinz

  • Advertising
  • June 30, 2017
  • Damien Venuto
Y&R NZ gives the kids a voice in first campaign for Aussie client Kraft Heinz

Y&R NZ has developed a new campaign that features a trio of talking babies that take Kraft Heinz’s infant food pouches through a thorough interrogation process.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Horse's Mouth: Josh Moore, Y&R NZ

  • Horse's Mouth
  • June 6, 2017
  • StopPress Team
Horse's Mouth: Josh Moore, Y&R NZ

Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for 'The McWhopper Proposal'. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.

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New Zealand claims sixth at Cannes, earns bragging rights over Australia

  • Awards
  • June 27, 2016
  • StopPress Team
New Zealand claims sixth at Cannes, earns bragging rights over Australia
Rugby and advertising have more in common than spokespeople.

As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.

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Kiwi agencies win two Titanium Lions

  • Advertising
  • June 27, 2016
  • StopPress Team
Kiwi agencies win two Titanium Lions

Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.

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Cheers uses cringeworthy tactics to promote safe drinking to teens

  • Advertising
  • May 31, 2016
  • StopPress Team
Cheers uses cringeworthy tactics to promote safe drinking to teens

The sex talk is a dreaded part of any teenager’s life, an awkward dance of euphemisms around a topic that both parties would rather not address at all. And, if the new Cheers campaign by Y&R is anything to go by, the alcohol talk isn't that much better.

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Colenso BBDO, Saatchi & Saatchi and Y&R convert at Webbys

  • Awards
  • April 27, 2016
  • StopPress Team
Colenso BBDO, Saatchi & Saatchi and Y&R convert at Webbys

The winners for this year's Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R.

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Would you like fries with that GRANDY?

  • PopPress
  • April 15, 2016
  • StopPress Team
Would you like fries with that GRANDY?

Y&R staff around the world are celebrating Y&R NZ's win of the GRANDY for the 'McWhopper campaign', the highest honour at the New York ANDY awards.

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Kiwi agencies put in strong showing at Andy, One Show and Webby Awards—UPDATED

  • Awards
  • April 14, 2016
  • StopPress Team
Kiwi agencies put in strong showing at Andy, One Show and Webby Awards—UPDATED

Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.

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Axis 2016: Saatchi, Colenso and Y&R win the night with integrated creativity

  • Advertising
  • March 11, 2016
  • Damien Venuto
Axis 2016: Saatchi, Colenso and Y&R win the night with integrated creativity

Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here's a rundown of who won what.

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Landy of the Rising Sun: Japanese TV show recreates local Land Rover campaign

  • Media
  • September 16, 2015
  • StopPress Team
Landy of the Rising Sun: Japanese TV show recreates local Land Rover campaign

From handjob karaoke to human tetris to the crazy screaming man, the Japanese are renowned for making some pretty mad TV. And now that madness has come to New Zealand, with Japanese variety/documentary show Unbelievable finding inspiration in Land Rover and Y&R's Valentine's Day campaign from earlier this year.

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TVCs of the week: 1 September

  • TVC of the week
  • September 1, 2015
  • StopPress Team
TVCs of the week: 1 September

Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.

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