Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
Marketing, advertising & media intelligence
New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.
Y&R NZ has developed a new campaign that features a trio of talking babies that take Kraft Heinz’s infant food pouches through a thorough interrogation process.
Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for 'The McWhopper Proposal'. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
The sex talk is a dreaded part of any teenager’s life, an awkward dance of euphemisms around a topic that both parties would rather not address at all. And, if the new Cheers campaign by Y&R is anything to go by, the alcohol talk isn't that much better.
The winners for this year's Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R.
Y&R staff around the world are celebrating Y&R NZ's win of the GRANDY for the 'McWhopper campaign', the highest honour at the New York ANDY awards.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here's a rundown of who won what.
From handjob karaoke to human tetris to the crazy screaming man, the Japanese are renowned for making some pretty mad TV. And now that madness has come to New Zealand, with Japanese variety/documentary show Unbelievable finding inspiration in Land Rover and Y&R's Valentine's Day campaign from earlier this year.
Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.