Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
TVNZ’s Breakfast has a long history of getting stars to read the weather, with Delta Goodrem, Adam Lambert, Rachel Hunter and a few others spreading the meteorological news (Tamati Coffey even presented the weather in Elvish in the midst of Hobbit mania). And now Jack Black and Kyle Glass, who are here as part of a Tenacious D tour, have helped out.
A cadre of talented New Zealand marketing folk from across several industries have been tapped to judge this year’s TVNZ New Zealand Marketing Awards.
Whether you call it second, dual, multi, companion or [insert name here] screening, there is a genuine early dotcom feel about the second-screen space, says Tom Cotter. And you can tell because the industry hasn’t even named it yet. Here’s how TVNZ is trying to harness it.
TVNZ has appointed veteran news man John Gillespie as its new head of news and current affairs (the role known affectionately inside TVNZ as the HONCA).
In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.
Kevin Kenrick has been at the head of TVNZ’s table for around a year now. So what has he learned and what does he see in TV’s tea leaves?
For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.
The X Factor New Zealand, the latest of many popstar search programmes, debuted on New Zealand screens on Sunday to much publicity in the form of TVC campaigns, billboards and online advertising. The ratings coming out in the wake of the first two episodes haven’t blown any ratings records to shreds, but X Factor NZ is providing MediaWorks with a solid opening act.
Last week we posted a story about TVNZ’s On Demand service hitting the three million streams per month milestone in March. And, in the interests of fairness—and comparison—we asked for MediaWorks’ figures as well. That’s when the fun started.
It’s a good year for TVNZ’s digital team with the launch of its iOS apps, a partnership with a major TV manufacturer and now 3 million video streams on its Ondemand service.
Rejoice, industry award cravers, because go has been pushed on the call for entries for the TVNZ-NZ Marketing Awards.
Igloo TV and Slingshot have gotten into bed with each other, the former to get inside of more homes and the latter to sweeten the deal for its products.
Igloo may take up to six years to break even, says TVNZ. The state broadcaster revealed this information in a written statement to the Commerce Committee, where it says “There is no specific target for sales in the first 12 months as we recognise it could anywhere between 4 – 6 years for the business to reach break-even.”
It’s been two years since TVNZ launched its youth-orientated U channel and to celebrate the state broadcaster is launching a new late night show called U Late, which connects to viewers on The Facebooks.
When we spoke with TVNZ’s head of sales Jeremy O’Brien last year about its new branded content initiative, he said he made no apologies for TVNZ being a commercial broadcaster. And, unlike many other commercial broadcasters in this part of the world, it’s actually making a profit and is on target to meet its full year Statement of Intent forecast.
Digital Arts Network’s Ross Howard talks about the year-long development of TVNZ’s OnDemand app, building an in-app advertising platform, and the possibilities of integrating major social elements into the product in the near future.
It’s been more than a year in the making, but TVNZ has finally launched its OnDemand app for iOS, meaning Shortland Street and Seven Sharp is now viewable across iPhone and iPad.
Forbes to the fore on Maori TV, Susan Wood makes a TV comeback, Young & Shand & Growing, Clemenger Group welcomes its annual influx of young’uns, The Sweet Shop adds some more talent, The Blue Rose shifts timeslot, and jobs.co.nz hunts for a new way.
Chaz Savage left Igloo only weeks after launching the TVNZ/Sky TV joint venture. Sim Ahmed talks to him as he prepares to leave, discussing what caused the six month delay of Igloo, the future of the product, and what he will be doing in his new role heading Telstra’s T-box offerring in Australia.
Towering beanstalks, enormous tomes and lie detection are the ingredients in Contagion’s new campaign for TV2, which aims to enchant viewers into picking up the remote for the new season of programmes that started this week by focusing on Once Upon a Time and Revenge.
Campbell Live won its first battle in the 7pm timeslot last night, by attracting more viewers than its current affairs rival Seven Sharp. This is the first time the Mediaworks show has overtaken any TV One 7pm programme, a massive blow for TVNZ which has probably got John Campbell yelling “bloody marvellous” from TV3’s Mt Eden office.
TVNZ is currently taking a bit of flak over the direction—and the fairly significant decline in ratings—of its new primetime show Seven Sharp. But one of its faithful servants has continued to perform, with the first episode of the fourth season of MasterChef increasing its total audience by almost 100,000 viewers compared to last year.
TVNZ’s frustrated tech savvy fans of shows like Shortland St for many years by not providing an iOS version for Ondemand, but the wait is almost over with a launch slated for later this month. StopPress takes a quick look at the app which was demoed last night.
Seven Sharp debuted last night to mixed fanfare from viewers, but TVNZ (and principal sponsor RaboDirect) won’t be disappointed with the audience figures released today for the coveted 7-7:30pm slot.
I suck at watching awkward television because I always feel personally responsible for that awkwardness. I can’t get through an episode of American Idol without squirming into the back of my couch, flinching as every one of Simon Cowell’s barbed remarks pointed directly towards me. Their failures are my failures, and that’s why I couldn’t stand the first episode of Seven Sharp, which was more cringe-worthy than watching a chalkboard being scratched for thirty minutes.
TVNZ’s new current affairs programme, Seven Sharp, has scored itself a sponsor with RaboDirect, ahead of its premiere tonight.
The new Mother of the Nation returns to primetime, Yellow adds a digi-double, DraftFCB in full production, Air New Zealand’s new people person, Homestyle finds an editor, Allied Press shakes hands with a rival, and Anthony Reardon heads online.
The battle for New Zealand’s 7pm eyeballs in 2013 has been a topic of much conversation recently given the departure of Close Up last year and the arrival of Seven Sharp. That battle became even more interesting when the architect of those changes, Ross Dagan, resigned from TVNZ after less than a year in the role to head back to Australia. And, not surprisingly, Campbell Live, which kicked off again last night after its summer marketing campaign with a new logo, a new set and a renewed focus on “the issues that matter to New Zealanders”, is hoping to capitalise on the changes.
Friday Forum: Is it ethical to keep the likes from an old Facebook page when you rebrand a product?
