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Browsing: TVNZ

TVNZ

Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.

News
NZ’s Got Talent loses a quarter of its viewers in second season
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Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.

News
TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
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At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.

News
Horse’s Mouth: Andrew Shaw
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Andrew Shaw, general manager of acquisitions, production and commissioning at TVNZ, was his usual ebullient (and controversial) self during his speech at the TVNZ new season launch (“Last time I looked we were in show business. We’re the show. You’re the business”). We had a chat with him before the event about the importance of quality, the so-called Golden Age of TV and taking risks.

News
You’re on canine camera: TVNZ and Purina join forces for new dog show
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A range of media owners are trying to find the sweet spot between ads and editorial. And the likes of MasterChef NZ and The Block NZ have been able to appeal to commercial interests without alienating the viewers. TVNZ’s latest effort in this regard is Purina Pound Pups to Dogstars, which arose from its million dollar branded content initiative and is currently in production. Plus: TVNZ’s new logo.

Movings & Shakings
Movings/Shakings: 20 November
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TVNZ’s loss is Orion Health’s gain as Annemarie Browne moves on, more changes at Fairfax, Aegis welcomes a new digital media guru, Octane rekindles old flame, 19-year-old entrepreneurial hot shot heads to the US and Iain Nealie shacks up with Google.

Opinion
The magic of collision
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Michael Goldthorpe went along to TVNZ’s new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

News
TVNZ rings in its new year, talks up local/international combo and embraces multi-night screenings—UPDATED
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MediaWorks was pretty cocky at its new season launch a few weeks ago. And, not surprisingly, so was Television New Zealand, which unveiled its primetime plans for the year ahead at the Viaduct Events Centre tonight, talked up its local content/international output combo, revealed its big programme partnership with Purina and, in recognition of the success of shows like My Kitchen Rules and The Block NZ, announced a new focus on multi-night screening.

News
Horse’s Mouth: TVNZ’s Jeremy O’Brien
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TVNZ announced its new season line-up tonight. So we sat down for a chat with head of sales Jeremy O’Brien to talk about the broadcaster’s changing content strategies, the growth of production partnerships, the MediaWorks situation and what the future holds for TV.

News
TVNZ takes to Tinder to hook up zombie lovers
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TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers.

News
TVNZ bolsters growing Media Solutions department with new general manager and additional customer insights resources
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As the rise of content marketing changes the way some clients are choosing to advertise, integration/media solutions/native advertising/branded content/advertorial/*insert another buzzword here*, is a big growth area for TV networks—and other media. And TVNZ has referenced that shift by appointing Lyndsey Francis as general manager of media solutions and customer insights and adding some more research firepower to the team.

News
NZ’s Got Talent ratings take a hit
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The season debut of New Zealand’s Got Talent got a less rapturous audience reception, with the 90 minute episode getting an average audience of 611,100 for those aged five plus watching live and played back on the same day, although consolidated Nielsen data wasn’t yet available.

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