News
TVNZ-NZ Marketing Awards: Utilities/communications, MediaWorks TV
With little awareness, a tight budget and a whole range of complexities, MediaWorks TV tapped into the country’s passion for DIY and created a nation of ‘Block-a-holics’.
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Browsing: TVNZ
TVNZ
Stories about TVNZ published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
News
TVNZ-NZ Marketing Awards: Not-for-profit, Heart Foundation
A complete overhaul of the Heart Foundation’s brand and fundraising initiatives led to increased donations and donor engagement.
News
SkyGo app puts Sky in your pocket—UPDATED
SkyTV, one of New Zealand’s biggest broadcasters, has followed in TVNZ’s footsteps by launching SkyGo, an iOS app that enables Sky subscribers to stream content on compatible laptops, mobiles or tablets. But rather than including an on-demand streaming feature, the new app limits viewers to pre-recorded content and live channels. While this is sure to be hit with sports fans, it will do little to appease those who want an on-demand mobile option.
News
NZ’s Got Talent loses a quarter of its viewers in second season
Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.
News
TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel
In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.
News
TVNZ-NZ Marketing Awards: Public Sector, NZ Lotteries
At a time when Big Wednesday was becoming the reason sales targets across the business were not being met, the New Zealand Lotteries team went back to the drawing board to try something new. And what they did was re-work the Big Wednesday marketing approach to focus on what players really wanted to hear about: the jackpot.
News
TVNZ-NZ Marketing Awards: New Zealand Trade & Enterprise Export, Les Mills
Les Mills is one of the country’s most successful weightless exporters. Now it’s also a successful weight exporter, thanks to the Smartbar.
News
TVNZ-NZ Marketing Awards: Lifestyle/travel/leisure, Pfizer
By educating consumers and health professionals about Champix, Pfizer New Zealand has helped thousands of Kiwis stop smoking—and once again caught the eye of head office.
News
Horse’s Mouth: Andrew Shaw
Andrew Shaw, general manager of acquisitions, production and commissioning at TVNZ, was his usual ebullient (and controversial) self during his speech at the TVNZ new season launch (“Last time I looked we were in show business. We’re the show. You’re the business”). We had a chat with him before the event about the importance of quality, the so-called Golden Age of TV and taking risks.
News
TVNZ-NZ Marketing Awards: &Some Emerging business/New Brand, Inverno Trading
By selling its Switch Kites brand direct to consumers online, Inverno Trading has disrupted the industry’s traditional distributor/retailer model. And it’s gained legions of fans in the process.
News
TVNZ-NZ Marketing Awards: Mail Shop Financial, NZ Tax Refunds
In a sea of sameness and functional claims, NZ Tax Refunds rose above the rabble by giving the feeling a name.
News
You’re on canine camera: TVNZ and Purina join forces for new dog show
A range of media owners are trying to find the sweet spot between ads and editorial. And the likes of MasterChef NZ and The Block NZ have been able to appeal to commercial interests without alienating the viewers. TVNZ’s latest effort in this regard is Purina Pound Pups to Dogstars, which arose from its million dollar branded content initiative and is currently in production. Plus: TVNZ’s new logo.
Movings & Shakings
Movings/Shakings: 20 November
TVNZ’s loss is Orion Health’s gain as Annemarie Browne moves on, more changes at Fairfax, Aegis welcomes a new digital media guru, Octane rekindles old flame, 19-year-old entrepreneurial hot shot heads to the US and Iain Nealie shacks up with Google.
News
Where’s the audience? Steep TV viewership drop creates tension between broadcasters, media agencies and Nielsen—UPDATED
There’s been plenty of pomp, ceremony and brio in recent weeks at the new season launch announcements for MediaWorks and TVNZ. But behind-the-scenes, all is not quite so rosy, with a sharp drop in TV viewership since the middle of the year creating some concern.
Opinion
The magic of collision
Michael Goldthorpe went along to TVNZ’s new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.
News
Horse’s Mouth: TVNZ’s Jeremy O’Brien
TVNZ announced its new season line-up tonight. So we sat down for a chat with head of sales Jeremy O’Brien to talk about the broadcaster’s changing content strategies, the growth of production partnerships, the MediaWorks situation and what the future holds for TV.
News
TVNZ rings in its new year, talks up local/international combo and embraces multi-night screenings—UPDATED
MediaWorks was pretty cocky at its new season launch a few weeks ago. And, not surprisingly, so was Television New Zealand, which unveiled its primetime plans for the year ahead at the Viaduct Events Centre tonight, talked up its local content/international output combo, revealed its big programme partnership with Purina and, in recognition of the success of shows like My Kitchen Rules and The Block NZ, announced a new focus on multi-night screening.
News
TVNZ takes to Tinder to hook up zombie lovers
TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers.
News
TVNZ-NZ Marketing Awards: Morton Estate Retail, The Warehouse
If you stand still in retail, you’re dead. So, after a long period of declining sales, The Warehouse completely revamped its business and managed to reverse the slide.
News
TVNZ-NZ Marketing Awards: Sponsorship, Z Energy
Z Energy’s ‘Good in the Hood’, which let its workers and customers help choose the charities the business supports, made its brand promise a reality.
News
Content as a catalyst: TVNZ’s Jeremy O’Brien discusses the impact of branded content
Dominic Corry sits down with Jeremy O’Brien, the TVNZ head of sales, to discuss the scale of branded content and how it goes beyond programme integration. They place emphasis on the different forms of branded content and give tips on how to effectively incorporate a brand into a programme.
News
TVNZ-NZ Marketing Awards: Marketing Excellence, Frucor’s Mark Callaghan
Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
News
TVNZ-NZ Marketing Awards: Insight, ANZ
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
News
TVNZ-NZ Marketing Awards: Boston Digital Transformational, Stihl
In just four years, Stihl has added a suite of new products, started targeting the residential market, changed its approach to comms and vastly improved its retail network. And now it’s reaping the benefits.
News
TVNZ bolsters growing Media Solutions department with new general manager and additional customer insights resources
As the rise of content marketing changes the way some clients are choosing to advertise, integration/media solutions/native advertising/branded content/advertorial/*insert another buzzword here*, is a big growth area for TV networks—and other media. And TVNZ has referenced that shift by appointing Lyndsey Francis as general manager of media solutions and customer insights and adding some more research firepower to the team.
News
TVNZ-NZ Marketing Awards: Fairfax Media Marketing Leadership, Unitec
By being bold, innovative and inclusive, the Unitec marketing team, led until recently by Jeanette Paine, has played a major role in the institution’s marketing-led transformation over the past three years.
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TVNZ-NZ Marketing Awards: Colmar Brunton Marketer of the Year, Mike Cunnington
In a career full of successes, leading the transformation project that brought together the National Bank and ANZ was one of the sweetest for Mike Cunnington.
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TVNZ-NZ Marketing Awards: TVNZ Innovation, BNZ YouMoney
BNZ’s rapid development of an online banking platform that ‘works like your brain does’, attracted the difficult to impress youth market to the brand.
News
TVNZ-NZ Marketing Awards: Fairfax Media Supreme + BrandWorld FMCG, Griffin’s Choco-ade
We’ve showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we’re showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin’s.
News
A little more conversation: TVNZ’s Ian Howard on the power of social
In the third instalment of TVNZ’s Future Now series, digital and social media specialist Ian Howard discusses how Kiwi advertisers can use social networks to open up conversations with their customers, create a community around a brand, generate engagement and drive sales.