articles tagged 'Rapp'

Back on Track: Rob Limb on bouncing back, focusing on the customer and the evolution of direct

  • Advertising
  • March 7, 2017
  • Damien Venuto
Back on Track: Rob Limb on bouncing back, focusing on the customer and the evolution of direct

Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.

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Rapp rebrands to Track, picks up new staff on the way

  • Brand
  • May 6, 2016
  • Erin McKenzie
Rapp rebrands to Track, picks up new staff on the way

DDB has announced the launch of Track across New Zealand and Australia, replacing the existing arm of its CRM business, Rapp. We talk to Auckland managing director Rob Limb about what it means for the local office and its clients.

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M2 consolidates advertising accounts, appoints Rapp

  • Media
  • August 31, 2015
  • Damien Venuto
M2 consolidates advertising accounts, appoints Rapp

Orcon, Slingshot and Flip will come under the creative direction of a single agency, following confirmation that Rapp will take over all three brands. This move brings an end to Orcon's partnership with Contagion, Slingshot's with Mr Smith, and Flip's with Sugar & Partners, and it will also see the PR responsibilities associated with each of the ISPs also redirected to the DDB offices as Mango takes over.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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StopPress takes a trip down the country to see who the audiences and agencies are ...
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Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sparking change: five jobs to go at Rapp, Dynamo investigates new location

  • Movings/Shakings, brought to you by Marsden Inch
  • May 29, 2015
  • Ben Fahy & Damien Venuto
Sparking change: five jobs to go at Rapp, Dynamo investigates new location

Following on from the report of two departures at DDB earlier this week—and what DDB says was the unrelated resignation of Chris Riley—we followed up on comments suggesting there were more departures than DDB chief executive Justin Mowday was letting on. He referred us to Rapp managing director Robert Limb, who confirmed the staff count on the third floor of the building would also be going down. PLUS: what changes to the Spark roster might mean for Dynamo.

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Marketing needs a memory

  • Marketing
  • May 15, 2015
  • Andy Bell
Marketing needs a memory

Rapp's Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Spark shifts direct account from Rapp to Proximity, aims to bring data and digital closer together

  • Advertising
  • May 5, 2015
  • StopPress Team
Spark shifts direct account from Rapp to Proximity, aims to bring data and digital closer together

After an eight-year partnership, Spark has parted ways with its direct marketing agency Rapp and appointed Clemenger-owned Proximity to the account "following a review of agency requirements". PLUS: ASB general manager of marketing Ana Curzon to start her new role as Spark's general manager of digital first on 18 May. UPDATE: Air New Zealand Airpoints has appointed Rapp to its account following a competitve pitch.

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Mercury Energy puts FCB in charge of its media, creative, digital and direct business

  • Advertising
  • July 3, 2014
  • StopPress Team
Mercury Energy puts FCB in charge of its media, creative, digital and direct business

Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company's direct business, but this announcement confirms that FCB's win includes both above- and below-the-line aspects.

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The Greys Ave hat-trick: BMW Group shacks up with Rapp and Dynamo

  • Marketing
  • June 5, 2014
  • StopPress Team
The Greys Ave hat-trick: BMW Group shacks up with Rapp and Dynamo

After choosing DDB to take over from FCB as its creative agency late last year, BMW has completed its line-up, with Rapp taking over from Twenty as its CRM agency and Dynamo, which had been working with the company on a short-term contract, being appointed as the media partner.

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Movings|Shakings: 15 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 15, 2014
  • StopPress Team
Movings|Shakings: 15 January

Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.

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Movings|Shakings: 7 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 7, 2013
  • StopPress Team
Movings|Shakings: 7 June

Rapp welcomes two (and says goodbye to Tribal), specualtion about the new MediaWorks board, another deputy ed for The Listener, APN hunts for new social media editor, Tamati Coffey returns to the nurturing bosom of TVNZ and Adam McGregor takes up some outdoor reins.

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Yellow ditches DDB / RAPP Tribal for upstart True

  • Advertising
  • February 13, 2013
  • Sim Ahmed
Yellow ditches DDB / RAPP Tribal for upstart True

Yellow Group has dropped DDB / RAPP Tribal and appointed True as its new agency, according to the directories company. Yellow says it is finalising one more project with RAPP, which will be completed by the end of the month, after which the relationship will end.

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Intelligence-enhancing package takes envelope honours

  • Advertising
  • November 4, 2010
  • StopPress Team
Intelligence-enhancing package takes envelope honours

The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post's Art of the Envelope awards for 'Look Smart', a piece to celebrate the launch of the National Bank's Visa Debit card.

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DDB departs 'Spaghetti Junction', next stop 'Unified Agency town'

  • Advertising
  • August 4, 2010
  • StopPress Team
DDB departs 'Spaghetti Junction', next stop 'Unified Agency town'

You might have noticed that digital is not an 'other' anymore. And while a number of the larger agencies have been operating separate digital factions for some time, many of them now appear to be moving digital back to the centre of the agency offering. TBWA\ recently brought Ross Howard in as creative director of Tequila to sit beside executive creative director Andy Blood, Saatchi & Saatchi closed its digital outfit SaatchiDGS this year, and DDB is the latest to head in this digi-direction after merging its direct arm Rapp and its digital arm Tribal DDB, into one, Popeye-esque arm they're calling Rapp/Tribal.

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New Zealand 13, Italy 9, Paraguay 0

  • Advertising
  • June 20, 2010
  • Martin Bell, Our Maan in Cannes
New Zealand 13, Italy 9, Paraguay 0

The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that's French, don't you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.

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Free-range news, now battery farmed for your convenience

  • Marketing
  • May 13, 2010
  • StopPress Team
Free-range news, now battery farmed for your convenience

It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.

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