Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.
Marketing, advertising & media intelligence
DDB has announced the launch of Track across New Zealand and Australia, replacing the existing arm of its CRM business, Rapp. We talk to Auckland managing director Rob Limb about what it means for the local office and its clients.
Orcon, Slingshot and Flip will come under the creative direction of a single agency, following confirmation that Rapp will take over all three brands. This move brings an end to Orcon's partnership with Contagion, Slingshot's with Mr Smith, and Flip's with Sugar & Partners, and it will also see the PR responsibilities associated with each of the ISPs also redirected to the DDB offices as Mango takes over.
Following on from the report of two departures at DDB earlier this week—and what DDB says was the unrelated resignation of Chris Riley—we followed up on comments suggesting there were more departures than DDB chief executive Justin Mowday was letting on. He referred us to Rapp managing director Robert Limb, who confirmed the staff count on the third floor of the building would also be going down. PLUS: what changes to the Spark roster might mean for Dynamo.
Rapp's Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.
After an eight-year partnership, Spark has parted ways with its direct marketing agency Rapp and appointed Clemenger-owned Proximity to the account "following a review of agency requirements". PLUS: ASB general manager of marketing Ana Curzon to start her new role as Spark's general manager of digital first on 18 May. UPDATE: Air New Zealand Airpoints has appointed Rapp to its account following a competitve pitch.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company's direct business, but this announcement confirms that FCB's win includes both above- and below-the-line aspects.
After choosing DDB to take over from FCB as its creative agency late last year, BMW has completed its line-up, with Rapp taking over from Twenty as its CRM agency and Dynamo, which had been working with the company on a short-term contract, being appointed as the media partner.
Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.
Rapp welcomes two (and says goodbye to Tribal), specualtion about the new MediaWorks board, another deputy ed for The Listener, APN hunts for new social media editor, Tamati Coffey returns to the nurturing bosom of TVNZ and Adam McGregor takes up some outdoor reins.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Yellow Group has dropped DDB / RAPP Tribal and appointed True as its new agency, according to the directories company. Yellow says it is finalising one more project with RAPP, which will be completed by the end of the month, after which the relationship will end.
The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post's Art of the Envelope awards for 'Look Smart', a piece to celebrate the launch of the National Bank's Visa Debit card.
You might have noticed that digital is not an 'other' anymore. And while a number of the larger agencies have been operating separate digital factions for some time, many of them now appear to be moving digital back to the centre of the agency offering. TBWA\ recently brought Ross Howard in as creative director of Tequila to sit beside executive creative director Andy Blood, Saatchi & Saatchi closed its digital outfit SaatchiDGS this year, and DDB is the latest to head in this digi-direction after merging its direct arm Rapp and its digital arm Tribal DDB, into one, Popeye-esque arm they're calling Rapp/Tribal.
The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that's French, don't you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.