Opinion
How the second wave of digital transformation starts and ends with the customer
Andy Bell of TRACK NZ says the current wave of digital transformation we are experiencing is underpinned by changing customer needs and expectations.
Andy Bell of TRACK NZ says the current wave of digital transformation we are experiencing is underpinned by changing customer needs and expectations.
Rapp’s Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.