Author Andy Bell

How the second wave of digital transformation starts and ends with the customer

By Andy BellDecember 3, 2021

Andy Bell of TRACK NZ says the current wave of digital transformation we are experiencing is underpinned by changing customer needs and expectations.

News

Marketing needs a memory

By Andy BellMay 15, 2015

Rapp’s Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.

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