Browsing: Publicis Mojo

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In puns Vogel’s trusts
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New Zealand likes Vogel’s. And puns. And, when it comes to the rules around RWC advertising, loopholes. So it was no surprise to hear actual humans—not just marcomms insiders—commenting on how much they liked the combination of these three things in Publicis Mojo’s recent work for the Goodman Fielder bread brand. In our eyes, it was one of the best outdoor campaigns of the year, so, as a tribute to impressive punmanship and supreme confidence, here’s the lot of them, including a post-victory billboard that oozes smugness.

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Vogel’s joins the rolling marketing maul
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Rugby is infused into a vast array of marketing campaigns at the moment and there have already been a few savvy and seemingly legal attempts by non-sponsors to skirt the rules and cash in on the Big Rugby Event. Unashamedly patriotic bread brand Vogel’s and its agency Publicis Mojo are the latest to join that cheeky anti-establishment club with another simple but very effective outdoor campaign that welcomes the tournament and offers some support to the boys.

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Work mixed with pleasure as…
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…Publicis Mojo and Waitemata films send Kenneth on a radio-controlled journey for the Auckland City Mission’s winter appeal, DDB NZ create a semi-internet meme with its new Pascall Swirl campaign, Tracta launches campaigns for the New Zealand Credit Union and Hawke’s Bay Rugby Union and Sean Fitzpatrick promotes full credit checking. 

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Look how the new work sparkles
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DDB NZ turns the tables to try and up the donations for the Coastguard’s MayDay appeal; Colenso releases its first TVC for Westpac and keeps fighting the good fight for Amnesty International; the eyes have it in Saatchi & Saatchi’s latest NZ Army campaign; professional meets amateur in Publicis Mojo’s print ad for Panasonic’s new Lumix camera; TAB and Sugar follow up with another bad call; and a great new Cadbury Glass and Half Full production out of South Africa. 

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High-tech meets high-cut as Panasonic rebrands and embraces stubbies
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It’s coming into winter and the Christchurch rebuild will be kicking into gear soon, which means the heatpump advertising battle is, ahem, heating up. There’s already Stephen Fleming for Fujitsu, the bald guy holding a cat for Mitsubishi, the anthropomorphic door snakes for Toshiba and, recently, a creepy Dan Carter hanging on the wall for Daikin. Now, after Panasonic embarked on something of a spiritual journey with its agency Publicis Mojo to find out what core brand attributes and values it wanted to convey, there’s a new frontman to add to that list: stubby-wearing, bum-scratching Gerry. 

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The thrill of the chase: Hallensteins and Publicis Mojo go moose huntin’
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Publicis Mojo and Hallensteins received a smack on the hand recently after a fun-hater complained about the lyrics of the Sleigh Bells song used in its first ‘Brothers’ commercial. And the pair have gone down what could be another slightly controversial road for the next big push, with a campaign that hopes to catch the illustrious yet highly elusive New Zealand Canadian moose.

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A journey in print: Publicis Mojo takes monthly honour with four-page Speight’s effort
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There’s been a fair bit of discussion about the current relationship status of Speight’s and Publicis Mojo after the Aussie branch appeared to take charge on a couple of recent TVCs and Shine nabbed some project work that will see it continuing the Southern Finishing School series. But apparently it’s still business as usual and in some slightly better Speight’s-related news, a four-page ad promoting the Speight’s Coast to Coast has won the February NAB Newspaper Ad of the Month award.

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Usual suspects represented in last round of AWARD finalist announcements
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The radio, design, digital, creative innovation and integrated finalists for AWARD have been announced, with Clemenger BBDO, Colenso, DDB, Saatchi & Saatchi, TBWA\, Publicis Mojo, Rapp/Tribal, AIM Proximity and Special Group all making the cut. But coming out on top for the Kiwis in terms of overall finalist nods are DraftFCB, DDB NZ and Special Group. The awards will be handed out on Friday.

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Questions answered as Publicis Mojo’s challenge-winning Fringe campaign goes live
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Last year, as part of Adshel’s inaugural Creative Challenge, about 70 Kiwi creatives from 14 agencies gathered together at the Civic Theatre in Auckland to eat pizza, drink booze and, in just 60 minutes, develop a static poster campaign for the 2011 Auckland Fringe. When the final bell was rung, there were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But it was Publicis Mojo’s ‘Leave with more questions than answers’ idea that tickled the judges’ collective fancy. Well, that initial scribble has now blossomed in a fully-fledged visual treat, with the Auckland Fringe Adshel campaign being set free over the weekend.

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Charity, chicken, ice cream and carbonation
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This is the last round of TVC of the week for 2010. We’re planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes …

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Brothers, sossies and mowers
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Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves

Why we like it: For a mainstream clothing retailer, this spot, filmed in black and white, set to the massive indie tune from US band Sleigh Bells and the first piece of work from Publicis Mojo …

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Christmas stockings stuffed with new hires…
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… as Publicis Mojo welcomes a replacement executive creative director, Mango Communications says hello to two ‘Mango-worthy’ candidates, DNA design reels in a big one, NZ Magazines loses another editor and TV3 chooses its new European correspondent.

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Man like beer
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There’s nothing more beautiful than seeing a man at his most natural and a new spot for Speight’s Summit lager by Publicis Mojo that was directed by The Sweet Shop’s Steve Ayson has got all the required elements to become a new contender for beer ad of the early summer (ie man standing in river, man growing luxurious beard, man hurling rock, man yelling from mountaintop, man chasing deer, man punching boar and, of course, man drinking beer). It’s certainly much better—and much easier to understand—than man being teleported and running around the Savannah being chased by a Lion. 

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Home is where the Speight’s is
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It’s that time of year again: Sausages are consumed voraciously, jandal-adorned feet almost instantly become sunburned, refreshing beverages are sought and summer advertising campaigns are released. And, following on from the man-heavy launch spot for the new Ranfurly Frontier lager a few weeks back, Lion Nathan and Publicis Mojo have also entered the masculine mainstream beer fray with a new number for Speight’s, which documents a rather urban Southern Man’s domestic journey to dish out a few cold Gold Medal Ales to the boys.

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Pizza, booze and pressure leads to Creative Challenge diamonds
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The judges had their opportunity to judge harshly at Adshel’s Creative Challenge a few nights ago and, while it was a pretty tight race, they eventually decided that the thought behind Publicis Mojo’s campaign was the best (read all about the one hour-long pressure cooker creative escapade here). But what would the stupid judges know? See if you agree with their decisions and impose your own judgements on these, the top three entries.

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Publicis Mojo spills creative juices all over rivals, claims victory in Creative Challenge
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There were beautiful flowery turds, a range of moderately offensive slogans and even a picture of a woman smoking a baby in a pipe. But only one idea could take home the $125,000 prize on offer at Adshel’s inaugural Creative Challenge last night and, in the end, it was Publicis Mojo’s campaign ‘Leave with more questions than answers’ for the Auckland Fringe festival that was chosen as the best.

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SKY TV makes its office a ‘Happy Place’
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Who they’re for: SKY TV by DDB and Automatic films.

Why we like it: Only the coldest, darkest and most bitter of hearts would be unable to find some black comedy joy in SKY TV’s ‘Happy Place’ campaign. And these two new offerings, while …

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Ogilvy’s Kiwibank wins Grand Effie
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In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.

Presented annually by the Communication Agencies Association of New Zealand (CAANZ …

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