Publicis Mojo goes angel hunting for Christmas appeal, as Heineken ad aims to inspire festive responsibility

Youtube VideoLike retailers, charities are also fighting for New Zealand’s Christmas dollar. So it takes something pretty special to rise above the rabble. And this year’s campaign for the Auckland City Mission by Publicis Mojo is heavenly. Or, more accurately, angelic.

Curious Film’s Zia Mandviwalla directed the TVC and, to ramp up the warm fuzzies and make donors feel like they’re actually making a difference, Publicis Mojo has also spread angel wings, designed by local artist Flox, around Auckland in the form of posters, ambient stickers, print and stencils. Passersby are being asked to take pictures of themselves lining up with the wings they find around the city and then, by posting the picture on the Auckland City Mission Facebook page, a sponsor will donate $5 on their behalf.

Auckland City Mission’s Diane Robertson says whether it’s financial, health related or an external event, a little goodwill can have a lasting impact.

“Even small acts of kindness or generosity from an unknown ‘Angel’ can help people get their lives back on track and renew their hope. At the Auckland City Mission we see angels moving through our community every day, earning their wings with acts of kindness in support of people they don’t even know. Your contribution will make a significant difference to our ability to provide support when it is needed most. We are all sincerely grateful.”

Speaking of good deeds, DB and Heineken are once again calling on festive boozers to be smart over the break by putting a Christmas anti-drink-drive TVC that was created by Heineken HQ back on air again.

The commercial, which first ran last year, features a group of young things singing in a car during a night on the town. Initially it appears their driver has also been partying until it’s revealed he’s a taxi driver simply singing along with his fare on their way home. DB says putting the ad back on TV isn’t just to demonstrate its commitment to ensuring New Zealanders behave—and in particular, stay safe on the roads—over Christmas, but also because it received such a positive response from consumers and government agencies, including the Land Transport Authority, last time round.

Auckland City Mission credits:

Publicis Mojo
Lachlan McPherson – Creative Director
Jake Siddall – Art Director
Sokpart Pao – Copywriter
John Christall – Designer
Rosie Grayson – TV Producer
Conan Grobey – Head of Production
Andi Dearsley – Art Buyer

Publicis Digital
Greg Wood – Digital Creative Director
Jeremy Clark – Digital Art Director
Rochelle Ivanson – Senior Digital Producer

Curious Film
Zia Mandviwalla – Director
Matt Noonan – Executive Producer

Franklin Rd
Shane – Sound designer
Jonathan Hughes – Music licensing

Marcella Wijoko – Media Planner

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