Cadbury took the win in the March round of Colmar Brunton’s Ad Impact Award with its animated, bicycling easter bunny. And it’s added another trophy to its cabinet with the launch ad for Mini Drops taking September’s title.
Browsing: Publicis Mojo
Since the closure of Publicis Mojo at the end of last year, Goodman Fielder has been working with Joy, the agency set up by ex-Mojo chair and chief executive Graeme Wills. And, according to Goodman Fielder’s PR and communications manager Ra Fletcher, it continues to do so. But it also appears to be looking at its agency options.
The closure and voluntary liquidation of Publicis Mojo that was announced just before Christmas last year came as a shock—to the employees, to Mojo clients and to the industry as a whole. And in his many years in the ad business Graeme Wills, the ex-chairman of Publicis Mojo Australia and New Zealand and head of new agency Joy, claims he’s never seen a company behave as unprofessionally, nastily and cynically as Publicis Groupe has during this saga.
First it was Droga5, and now, in the classic ‘Christmas dump’, where bad news is saved up for when everyone’s focusing on some well-earned festive cheer, it was announced yesterday that Publicis Mojo’s time in New Zealand is also up. It will be replaced by a new agency called Joy in the new year.
Ze Germans have created an extremely valuable country brand based around reliability, precision and quality design and engineering, which has certainly helped the likes of VW, Audi, BMW and Mercedes-Benz conquer the world’s roads. But Sweden is trying to find its niche, and in New Zealand it’s doing it with a ballsy new campaign for the new Volvo V40 hatchback that takes aim at the established German car brands and taps into the desire to be ‘Über Different’.
Publicis Mojo’s Spread the Warmth campaign for the Auckland City Mission Winter Appeal, which pitted Auckland neighbourhoods against each other to see who was the most generous, has won the IABNZ Online Creative Award for August 2012.
As the bean counters might say, if advertising doesn’t improve the bottom line, it’s really just art. And expensive art at that. And the agencies that improved their clients’ businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.
Tile Warehouse opened its doors in 1989 with two staff and a forklift. 23 years later the company has over 100 staff, 28 stores around the country and now a shiny new brand courtesy of Publicis Mojo to “celebrate being New Zealand’s market leader”.