Humans have been talking to chatbots since the 1960s, but the tech has never been closer to going mainstream than it is now. TRA cultural strategist Antonia Mann considers what this means at a time when customer-centricity has become the buzzword of the day.
Brendon Hill, Tanya Walshe, Paul Gardiner and Michael Fuyala all move into new roles as Bauer shuffles the executive ranks. In addition, the media company has also announced a number of new editorial directors.
Green Party communications coordinator Stephen Olsen says creatives can either Tweet their ideas at the Green Party account or share them via Facebook. And the best ideas will be fed onto some of the Green Party billboards in the coming week.
2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
New World has launched the next round of its Little Garden initiative with the help of Colenso BBDO, 99 and FCB Media.
Following their appearance on the catwalk for New Zealand Fashion Week, the All Blacks have taken their sculpted bodies to the screen in a new campaign, via Parlour, for Jockey.
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
Bumble has had enough of catfish, so it’s decided to serve them to passersby out of a food truck.
The comedians over at Three see the funny side of the election.
With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So where are they and why aren’t they voting? As the Electoral Commission and its lead brand agency Saatchi & Saatchi discovered, there are no simple answers to these questions.
We all want to get the most out of our money, and TBWA NZ’s new campaign for ANZ shows how banking innovation is helping customers take control.
At a time when consumers ask more of the businesses, TRA’s Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.
Creepy red balloons are popping up all over Sydney, provoking a few spine tingles among the denizens of the city.
With polls suggesting that we’ll see a new government in office after the election, PR man Carrick Graham reckons the opportunity is ripe to influence the new players in charge.
Wellington-based agency GSL Promotus’ ‘Choice not Chance’ campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, ‘is it still for fun?’
Andrew Lewis argues that the answers to customer-centricity are unlikely to come from asking customers what they want.
The crew at Barnes, Catmur & Friends this week moved into the Dentsu Aegis office space this week and they’re obviously a little concerned that clients and visitors will struggle to find their way to the new spot at 109 Cook Street. In a bid to guide people to the location, they have launched a digital contraption dubbed the ‘Commute-ulator’, which gives travellers an indication of how long it will take them to arrive at the office.
Y&R NZ and production company Assembly have placed a quirky bean lover named Geoff at the centre of a new short film, which aims to help Kraft Heinz Australia rebrand the iconic Heinz Beanz brand.
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
It might not be the sexiest part of the industry, but producing an effective annual report remains a tricky creative challenge. It is, after all, a case of turning financial figures and corporate commentary into something that people want to read. And if the recent International ARC Awards are anything to go by, then this is a challenge that few are quite as adept at addressing as Insight Creative.
Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what’s motivated him to shed his usual apathy and get involved.
NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have countless opportunities to influence the final decision.
Baka Bile, Eve’s Bush and Camp Firewood are just some of the marijuana brands at the centre of a new Netflix campaign. The Streaming juggernaut has partnered with marijuana dispensary Alternative Herbal Health Services (AHHS) to distribute 12 strains of marijuana based on ten of its shows.
My Kitchen Rules celebrity chefs Pete Evans and Manu Feildel sit at the head of a table that stretches across New Zealand in a new promo for season three of the show.
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
In a digital age, even the furriest among us are expected to have some level of digital nous. And animal behaviouralist Mark Vette has now taken it upon himself to train his canine companion Reggie in the art of Snapchat.
Building friction into a customer journey might not seem logical at first, but TRA’s Colleen Ryan finds that this might help to create more empathetic experiences.
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.