Browsing: news

Movings & Shakings
Matt Scott and Matt Kingston take over reins at Assignment Group Auckland; Jane Wardlaw moves up the ranks at FCB—UPDATED
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After a decade-long innings at FCB, Matt Scott is joining Assignment Group as managing partner of the Auckland office. He joins head of planning Matt Kingston, who left Special Group for Assignment earlier this year. UPDATE: Meanwhile, group account director Jane Wardlaw has been promoted to the role of head of account management at FCB.

Features
A great merge beckons: the closing gap between technology and us
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This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.

News
NZME goes all in on election coverage
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NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.

News
Account stalwart Scott Wallace bids farewell to DDB after 17 years
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In an industry known for staff churn, there aren’t many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs eventually come to an end. And as Wallace draws the curtains on his impressive stint at the agency, he chats to Damien Venuto about what’s changed in the industry, where he’s headed next and what to do when calamity strikes.

News
Ecostore chief executive Pablo Kraus on youthful optimism, shopping habits inherited from parents and building a sustainable business
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Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. The campaign, running across various media channels, made the point that we don’t have to accept the pessimistic status quo and that we can learn from the optimism of the younger members of our society. We chat to Ecostore chief executive Pablo Kraus about the insight behind the campaign and what this means for the consumers Ecostore would like to get on its side.

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