Browsing: marketing

Awards/events
Why the Women in Marketing event promises to be a day of inspiration, leadership and networking
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Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it’s like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker’s, Julia Jack, chief marketing officer at Mercury and Idealog’s Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.

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Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon
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Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world’s first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about ‘P2P’ marketing and how companies, big and small, can ensure they’re placing people first.

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A marathon, not a sprint: ENZ’s Euan Howden on its award-winning digital transformation
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Education New Zealand (ENZ) has kicked off 2019 with plenty to celebrate, after great success at the NZDM Awards was followed by Euan Howden, director of marketing platforms and campaigns, being named the Fearless Marketer at the 2019 Marketo Revvie Award at the Adobe Summit last week. Following the win, we talk to Howden about how ENZ is future-proofing itself with a digital transformation.

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