News
ANZ choses JustOne as a data-driven partner
JustOne have been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.
Browsing: marketing
News
NZDM Awards: Track New Zealand scoops Grand Prix, Speak Data strike the Nexus Supreme and FCB basks in a successful evening
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
News
Right message, right time, right person: Dean Cook on 21 years of change in marketing and advertising
After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
Movings & Shakings
Dean Cook departs Farmers for The Warehouse Group—UPDATED
Farmers head of marketing Dean Cook has joined The Warehouse Group.
Movings & Shakings
Clive Ormerod hangs up on Spark, joins Les Mills International
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
Opinion
The skills shortage that could curb the power of the internet for SMEs
Xero New Zealand country manager Craig Hudson shares his thoughts on what small and medium Kiwi businesses can do to use the power of the internet to ensure growth in 2018.
Partner articles
Mind the footpath: Energi talks brand strategy and customer-centricity
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Features
Natural born swindlers? The murky world of ad buying
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
News
The Warehouse Group appoints new chief marketing officer
The Warehouse Group has appointed Jonathan Waecker to the newly created role of chief marketing officer.
News
Holden’s mission to chop the mullet and restyle the brand
The Holden brand has for generations been dominated by the Commodore to the extent that it’s become difficult to separate the two. However, the company’s general manager Kristian Aquilina is on a mission to change that.
News
Track and Annalect team up to re-think data and offer new experiences for customers
Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.
Features
TVNZ-NZ Marketing Awards 2017: Bay Audiology reaches ears via heartstrings
Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.
News
‘It’s like crack cocaine’: Effies international judge Chris Baker on the harmfulness of short-term thinking
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
News
Sage advice from a departed legend
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.
Features
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
News
Marketing industry mourns legendary figure
Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.
News
WPP AUNZ half year results report $49.1 million profit
Six months into 2017, marketing content and communications group WPP AUNZ has delivered a profit of $49.1 million before interest and tax, up 4.1 percent from the previous period.
News
What would you do? Banqer challenges players to use their financial wits and escape debt
Would you blow all your money on a $900 drone? If so, prepare to face the consequences in Banqer’s new interactive YouTube series teaching kids about loans and debt.
News
“We’re all different, but we’re all New Zealand”: Vice and the Electoral Commission partner to appeal to younger voters
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), publications like Vice NZ are taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.
News
Vodafone appoints UMS to manage Chinese digital marketing account
Chinese digital marketing agency United Media Solution (UMS) has been appointed by Vodafone New Zealand in order to engage more with Chinese New Zealanders.
News
Karma Cola partners with The Roxy Cinema to tickle moviegoers’ tastebuds
Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
News
‘Influencers aren’t just the face of the company’: WeAreTenzing’s Brooke Howard-Smith on authentic relationships
The rapid rise of influencer marketing has raised numerous questions and many have jumped in with a transactional model that can harm clients. WeAreTenzing takes a different approach, as it focuses on long-term holistic client welfare. We talk to CEO Brooke Howard-Smith about why influencer marketing works, how it’s helping to future-proof local athletes and why it puts influencers at the heart of a company.
News
Defining ‘Legend’: the fusion of four Taupo agencies
Taupo has a new one-stop shop in town following a merger between The Business Studio, Good Graphic Design, Resonate Marketing and MediaSolve. We chat to the agency’s co-director Sarah Matheson about the transition to Legend, what it offers clients and what the new agency means for Taupo.
News
Xero’s Rod Drury talks equality, marketing, and building a sustainable business
Xero’s CEO shares what he’s learned about building a global company and how tech can be used to promote equality.
News
Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World
Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The first store on Auckland’s North Shore reopened with its new look on July 4.
News
Crippz Promotions becomes Boost Promotions, acquires Mr Vintage
It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.
Opinion
Millennials are not to blame: why industries need to rethink what’s needed
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
News
Nathalie Morris on Ubiquity growing up and leaving home
Following the announcement that Spark’s acquired Ubiquity to merge it with Qrious, we chat with Ubiquity co-founder Nathalie Morris about taking up the offer, letting the business grow to the next level and what it means for herself and client.
News
‘Pressure either makes diamonds or breaks glass’ – Volkswagen New Zealand’s general manager on bouncing back from the emissions scandal
There’s nothing like a global scandal to shake a company to its very foundations. Volkswagen New Zealand’s general manager Tom Ruddenklau shares what the New Zealand arm of the car dealer has learnt from operating in a crisis, and how it got to be in a position where it is now stronger and better performing than ever.
News
Spark acquires Ubiquity, merges it with Qrious
Spark is broadening its data and marketing capabilities by acquiring Ubiquity and merging it with Qrious, Spark Venture’s data and analytics company.