Browsing: Maori TV

News
Māori TV cuts through to smoking target market with in-house agency
By

According to Quitline, Māori and those in high deprivation populations care less about the cost of cigarettes, or their health, compared to how much they care about their children. Māori Television’s advertising head of department, Toni Urlich developed the creative for the ‘Crayons’ campaign, which uses children, mimicking their parents’ smoking behaviour. The campaign was created inhouse at Māori Television and in a first, will also be rolled out across other channels.

News
Maori TV launches new look website
By

At the heart of Maori Television’s redesigned website is its core mission to revitalise the use of Te Reo in New Zealand. With that in mind the new look site puts an emphasis on its dual-language options.

Movings/shakings
Movings/Shakings: January 20
By

It is out with the old, and in with the new, in another exciting installment of “Who Goes Where?” TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally – ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year’s new black – please welcome Tangerine Tango, soon to be seen everywhere.