Browsing: Māori TV

News
Māori Television recreates the past, bringing together New Zealanders to celebrate Anzac Day
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It’s been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.

News
‘Your guts isn’t a floatation device’: Nani Pupu brings sass to water safety in new Māori Television campaign
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Māori Television has introduced a bit of sassiness to water safety in a new campaign that features Nani Pupu, the opinionated, bolshie and often inappropriate character that Mai FM’s Brent Mio played in the YouTube clips for the ‘Te Kupu o te Wiki’ language programme initiated in conjunction with NZ Post for Māori Language Week this year.

News
Māori TV cuts through to smoking target market with in-house agency
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According to Quitline, Māori and those in high deprivation populations care less about the cost of cigarettes, or their health, compared to how much they care about their children. Māori Television’s advertising head of department, Toni Urlich developed the creative for the ‘Crayons’ campaign, which uses children, mimicking their parents’ smoking behaviour. The campaign was created inhouse at Māori Television and in a first, will also be rolled out across other channels.

News
Maori TV launches new look website
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At the heart of Maori Television’s redesigned website is its core mission to revitalise the use of Te Reo in New Zealand. With that in mind the new look site puts an emphasis on its dual-language options.

Movings & Shakings
Movings/Shakings: January 20
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It is out with the old, and in with the new, in another exciting installment of “Who Goes Where?” TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally – ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year’s new black – please welcome Tangerine Tango, soon to be seen everywhere.

News
Almost two million tune in to ABs semi-final
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The RWC semi-final was watched by 1.9 million viewers across the country, according to the official agency that monitors television ratings, AGB Nielsen. This means it took over as the number one TV event ever from the opening ceremony and All Blacks vs Tonga game, which lured 81 percent of all viewers. 

News
Maori TV wins rugby ratings – te pai kē!
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Maori Television is the most watched free-to-air broadcaster for Rugby World Cup 2011 and its total cumulative audience rose to more than two million individual viewers, the largest for any broadcaster covering the tournament.