Browsing: Mango

News
The Year in Review: Claudia Macdonald
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Mango Communications got Kiwis on their side in 2013 with the ‘Freedom Friday’ campaign that encouraged Kiwis to reduce the work week. But the year wasn’t all about fun in the Bay of Islands sun. It also had a busy year working with a range of clients—around 25 percent of which are aligned to DDB—and helped deal with some big changes to the DDB’s executive team (it also farewelled Bob Glancy for a life in literature). Mango’s managing director and CAANZ marcomms leadership group member Claudia Macdonald reflects on the year and divines on what the future might hold.

News
Lindauer drowns in men’s sorrows with the fountain of tears
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Lindauer and DDB’s recent tear jerker created a bit of a stir when it was released, with some seeing it as low hanging fruit and others (particularly the female target market) seeing the hyperbole as spot-on. But the piece de resistance of the over the top campaign was a champagne tower that was filled with salty male tears* during the 30 Days of Fashion and Beauty Style Weekend at the Cloud.

News
Hi ho silver at One Show Entertainment awards for Special Group’s Smirnoff Night Project
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Most of the One Show Awards were handed out last month, with Colenso BBDO taking a gold and Publicis Mojo taking a silver. And the winners of the One Show Entertainment Awards, which honour the world’s best entertainment concepts, television ideas, branding and mobile or online content, were announced yesterday in Los Angeles, with Special Group’s Smirnoff Night Project taking a silver pencil in the television/reality/unscripted category.

News
Mango mounts the red kangaroo as Qantas chooses a PR partner
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There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch. 

News
Sweet confections vie for consumer affection with elaborate experiential campaign
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As brands try to rise above the rabble and somehow etch themselves into the minds of consumers in a positive fashion, experiential marketing—and the associated brand generosity—is becoming much more prevalent. And, as the multi-faceted Great Pascall Road Trip campaign shows, these experiential elements are increasingly becoming the glue that helps bind major promotions together.

Opinion
The Year in Review: Claudia Macdonald
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There were a host of enthralling PR disasters this year. And, perhaps as a result of all the humans wandering the streets during the Rubber Wool Cup, there was also a noticeable increase in the number of brands using experiential marketing in their campaigns. So who better to spill the beans on 2011 than Claudia Macdonald, managing director of PR, events and experiential agency Mango and a founding member of the CAANZ Marcomms Leadership Group. 

News
Shift_the way you move…
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…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.  

Opinion
Penny drops, proof found in PR pudding
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It’s taken a while but the penny finally seems to have dropped. Advertising/marketing campaigns work much better if you aim to get good public relations from the get go. Not just for the brand/product but also for the campaign itself.

News
A week of heavy human trafficking continues…
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…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions. 

News
Pack ya’ stuff and call the moving company…
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…because Colmar Brunton’s resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray. 

News
Wandering marcomms bedouins find gainful employment…
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…as TBWA\ makes a couple more significant hires; Radio New Zealand splits up its Morning Report hosts; Clemenger Group continues to nurture youngsters after its inaugural Graduate Programme proved a success; Carat hunts for a new general manager; another old hand joins The Pond’s freelance ranks; Mango adds a trio to its events team; and the Ministry of Economic Development signs up an event advisor.  

News
Goodbyes, hellos and well dones…
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…as Kerry Smith is farewelled; Tequila finds its new general manager after a lengthy search; Mango adds three new fruits; and one of The Sweet Shop’s directors gets the nod for his film to premiere at the Cannes Film Festival. 

News
Christmas stockings stuffed with new hires…
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… as Publicis Mojo welcomes a replacement executive creative director, Mango Communications says hello to two ‘Mango-worthy’ candidates, DNA design reels in a big one, NZ Magazines loses another editor and TV3 chooses its new European correspondent.

News
News stampede tramples hundreds of innocent bystanders…
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… as Yellow wins some more awards, the wheels on the Instant Kiwi scratchie bus go round and round, Fresh PR slips into something more comfortable, the University of Auckland School of Business reaches a big milestone with its 40,000th Short Course attendant, TVNZ ups its streaming, TV3 spruces up its website, the crowd goes wild for Microsoft Kinect and Sealegs is endorsed by scientists.

News
Icebreaker: where Mango meets merino
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While all the talk in DDB land is about the big merge between Rapp and Tribal DDB, Mango Communications continues to blaze a rather successful trail and has managed to get hold of a wee beauty: the public relations account for Icebreaker in the New Zealand market.

News
Drafty Mangoes set sail for Bold Horizon
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DraftFCB has been appointed to provide advertising and specialist media relations services to Statistics New Zealand for the 2011 Census; Mango has taken the Tourism Malaysia PR gig; JML gets to talk up the Velux 5 Oceans around the world yacht race; and Bold Horizon will be doing the digital work for the National Fieldays Society. 

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