Most of the One Show Awards were handed out last month, with Colenso BBDO taking a gold and Publicis Mojo taking a silver. And the winners of the One Show Entertainment Awards,
which honour the world’s best entertainment concepts, television ideas,
branding and mobile or online content, were announced yesterday in Los
Angeles, with Special Group’s Smirnoff Night Project taking a silver
pencil in the television/reality/unscripted category.
Integration is an increasingly popular way for brands to get their
wares in front of viewers less explicitly than an ad, with the likes of
MasterChef, NZ’s Next Top Model and the upcoming series of The Block all
proving very popular with commercial partners. And Special Group’s
silver for the Smirnoff sponsored reality television series that
screened on Four about young Kiwis’ ideas for extraordinary nights
out—like screening Jaws in the water, putting on a gig in the middle of
nowhere, playing mass Zombie tag in a haunted building and creating and
destroying a white world with colour—is thought to be the highest a New
Zealand entry has ever been awarded (Speight’s Great Beer Delivery got a
bronze four years ago).
The series was filmed by Special Problems, which is now part of The Sweet Shop, and the events were managed by Mango.
BBDO, .99 and String Theory were the other Kiwi finalists for Mountain
Dew ‘Skate Park’, ‘Who killed Rico?’and ‘Good Books’ respectively.
in awards land, .99′s entry in The Chip Shop Awards received three
awards in public awareness, best advert applied to mobile medium and
best outdoor advert.