Paperboy will not be hitting the streets as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.
Marketing, advertising & media intelligence
Industry happenings at MediaWorks, TVNZ, Countdown, Lassoo Media and Motion Sickness.
Tangible Media chief executive John Baker and Dish editor Lisa Morton have announced their resignation to staff at the media company.
We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur. PLUS: vote for the winner.
The internet has become flooded with content as media publishers have prioritised getting clicks. But John Baker reckons change might be on the horizon and that we could potentially see a return to a traditional media approach of prioritising the trusted relationship between reader and content producer.
Every year, stoppress asks players in the local industry for their reflections on the marketing year that was. Next up is the boss of Stoppress, Tangible Media chief executive John Baker.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
ICG director of content marketing John Baker considers whether native advertising is all its cracked up to be or if it's just advertorial dressed up in digital clothes.
New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.
Changing nappies: Bauer farewells Little Treasures after almost 30 years, Tangible welcomes a new baby
After folding Creme magazine recently, Bauer Media has continued to ring the changes and has resigned the publishing contract for Little Treasures magazine, with Tangible Media taking over as the publisher after the September/October issue.
Green Cross Health, which owns the Unichem and Life Pharmacy brands and has a range of other medical interests, has announced the launch of Living Well, an owned media channel that is being produced and published in partnership with Tangible Media. The first issue of the quarterly publication will be released in September 2014 and distributed by name to 100,000 households in the defined target market, which will be drawn from Green Cross Health’s loyalty programme. An additional 50,000 units will then also be distributed via the pharmacy conglomerate’s network (phase two of the project will also see digital and social elements introduced). PLUS: What are the legal rules that govern content marketing of products that make therapeutic claims? Updated with answers from Brook Milbank, the head of marketing at Green Cross Health.
It's no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.
Changes at Assignment Group, Sovereign, the MPA, Bauer, Shine, Sky, Icebreaker, More FM and PRINZ.
The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.
Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?
John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he's riding the content marketing wave as a publisher at Tangible Media. Here's his take on the year.