articles tagged 'John Baker'

Brave but counterintuitive: Paperboy ceases publication, media industry weighs in

  • Media
  • January 16, 2018
  • Erin McKenzie
Brave but counterintuitive: Paperboy ceases publication, media industry weighs in

Paperboy will not be hitting the streets as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.

Read more

Movings/Shakings: 12 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 12, 2017
  • StopPress Team
Movings/Shakings: 12 June

Industry happenings at MediaWorks, TVNZ, Countdown, Lassoo Media and Motion Sickness.

Read more

Senior departures at Tangible: CEO John Baker and Dish editor Lisa Morton moving on

  • Movings/Shakings, brought to you by Marsden Inch
  • March 3, 2017
  • Damien Venuto
Senior departures at Tangible: CEO John Baker and Dish editor Lisa Morton moving on

Tangible Media chief executive John Baker and Dish editor Lisa Morton have announced their resignation to staff at the media company.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Head to head: content is king?

  • Opinion
  • June 20, 2016
  • John Baker & Paul Catmur
Head to head: content is king?

We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur. PLUS: vote for the winner.

Read more

Going full circle: will 'peak web' result in a return to a traditional media approach?

  • Opinion
  • January 15, 2016
  • John Baker
Going full circle: will 'peak web' result in a return to a traditional media approach?

The internet has become flooded with content as media publishers have prioritised getting clicks. But John Baker reckons change might be on the horizon and that we could potentially see a return to a traditional media approach of prioritising the trusted relationship between reader and content producer.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Year in Review: John Baker, Tangible Media

  • Year in Review
  • December 29, 2015
  • John Baker
Year in Review: John Baker, Tangible Media

Every year, stoppress asks players in the local industry for their reflections on the marketing year that was. Next up is the boss of Stoppress, Tangible Media chief executive John Baker.

Read more

Finding the native advertising sweet spot

  • Opinion
  • March 31, 2015
  • John Baker
Finding the native advertising sweet spot

ICG director of content marketing John Baker considers whether native advertising is all its cracked up to be or if it's just advertorial dressed up in digital clothes.

Read more

Wealthy, powerful people think magazines are the coolest, Nielsen study shows

  • Media
  • December 5, 2014
  • Jessy Edwards
Wealthy, powerful people think magazines are the coolest, Nielsen study shows

New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.

Read more

Changing nappies: Bauer farewells Little Treasures after almost 30 years, Tangible welcomes a new baby

  • Media
  • August 19, 2014
  • StopPress Team
Changing nappies: Bauer farewells Little Treasures after almost 30 years, Tangible welcomes a new baby

After folding Creme magazine recently, Bauer Media has continued to ring the changes and has resigned the publishing contract for Little Treasures magazine, with Tangible Media taking over as the publisher after the September/October issue.

Read more

Green Cross Health launches Living Well, becomes a publisher—UPDATED

  • Content marketing
  • July 23, 2014
  • Damien Venuto
Green Cross Health launches Living Well, becomes a publisher—UPDATED

Green Cross Health, which owns the Unichem and Life Pharmacy brands and has a range of other medical interests, has announced the launch of Living Well, an owned media channel that is being produced and published in partnership with Tangible Media. The first issue of the quarterly publication will be released in September 2014 and distributed by name to 100,000 households in the defined target market, which will be drawn from Green Cross Health’s loyalty programme. An additional 50,000 units will then also be distributed via the pharmacy conglomerate’s network (phase two of the project will also see digital and social elements introduced). PLUS: What are the legal rules that govern content marketing of products that make therapeutic claims? Updated with answers from Brook Milbank, the head of marketing at Green Cross Health.

Read more

The colour of content: Resene continues down that owned media road with redesigned Habitat site

  • Media
  • July 9, 2014
  • Ben Fahy
The colour of content: Resene continues down that owned media road with redesigned Habitat site

It's no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.

Read more

Movings/Shakings: 30 May

  • Movings/Shakings, brought to you by Marsden Inch
  • May 30, 2014
  • StopPress Team
Movings/Shakings: 30 May

Changes at Assignment Group, Sovereign, the MPA, Bauer, Shine, Sky, Icebreaker, More FM and PRINZ.

Read more

TV still rules ASA ad spend figures, but interactive category looms—UPDATED

  • Advertising
  • March 19, 2014
  • Damien Venuto
TV still rules ASA ad spend figures, but interactive category looms—UPDATED

The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.

Read more

Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

  • Media
  • January 28, 2014
  • Ben Fahy
Who's in the money? Comparing SMI and Nielsen's 2013 media spend data

Media spend figures from Standard Media Index (SMI), which launched in the New Zealand market last year, show a five percent increase in total spend in 2013, with big increases for cinema, digital and radio. So how does that compare to Nielsen's AIS ad spend figures?

Read more

The Year in Review: John Baker

  • Year in Review brought to you by Marsden Inch
  • December 26, 2013
  • StopPress Team
The Year in Review: John Baker

John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he's riding the content marketing wave as a publisher at Tangible Media. Here's his take on the year.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit