Browsing: Facebook

News
Lasoo spreads the pre-shopping love even further with new catalogue viewing platforms
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The printing presses may be slowing down across the board, but online channels are starting to take up some of that slack. And, in an effort to capitalise on the mobile and online momentum and make it easier for retailers to get their wares in front of modern shoppers, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps. 

Opinion
Is Google+ the Facebook killer?—UPDATED
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Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great.

News
Tech the halls with deals and folly
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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. 

News
Have they got a deal for you: Facebook shakes up the social buying scene with launch of Check-In
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In just five-and-a-half years, Facebook has morphed from a network of four or five million college students in the US into a massive social network of over 500 million. It’s also gone from banner ads and text links to an advertising medium that’s completely transformed the way brands talk to their customers. Now Facebook has taken another big step in its social marketing journey with the launch of Facebook Check-in Deals in New Zealand, a geo-location innovation that allows users to look for relevant offers and discounts on the fly—and tell their friends about it in the process. 

Opinion
Patience is a virtue: Anthony Gardiner’s guide to social media strategy
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This is a synopsis of the advice I give all of my clients during our initial meeting and some of what I talk about when giving my painful lectures/presentations. It is the slow, patient, credible, organic and day-to-day way of maximising your results from social media and I have found these principles to be pretty solid over the four years I have been involved in this industry.

News
More moves than Travolta…
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…as overachieving Kiwi expat Mark D’Arcy hops on the Facebook bandwagon; DraftFCB’s Matt Scott sits down as chair of the Direct Marketing Network; Tony Clewett is named as New Zealand’s Caples ambassador; Pacific Micromarketing announces a new business development consultant; and EYE Shop announces its new Aussie/NZ overlord. 

News
Charlie’s embraces the F-Cloud to quench Auckland’s festive thirst
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Having recently given away a host of free beverages to celebrate its launch in Australia, Charlie’s will be following suit in the homeland and giving away bottles of its old-fashioned Honest Quenchers to overworked corporate slaves in Auckland next week. The crux, however, is that the request for freebies has to be made via its Facebook page.

News
New E-Zealand: a social media snapshot
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What are Kiwis doing online? And, more importantly, how do they feel about it? 2010 has seen some fantastic research into both social media use and its relationship with business. Here’s some of the best.

News
NZFW embraces new sponsors – and social sartorial media
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With a pesky global financial crisis, the Rugby World Cup sucking up the corporate cash and the six year relationship with Air New Zealand as naming rights sponsor coming to an end, necessity has dictated a few new, cost-effective marketing tactics in the tenth year of New Zealand Fashion Week (NZFW).

News
For future services to the bottom line, arise, Sir Social Media
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Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions.

News
Marketers peer inside book of faces, RWC taps social media well
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Social media is still the hottest of marketing topics at the moment (although there are signs a backlash may have begun and Facebook growth in the US seems to have stagnated), and the early-birds were out in force this morning to catch some of the social media worms being dished out at the Marketing Association’s Jericho Brainy Breakfast.

Opinion
Facebook: it’s about money, not privacy
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There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. So if Mark Zuckerberg, one of the pioneers of the share everything world we live in, is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying.

News
Staying friends with Facebook
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Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook.

News
Calling all marketing brains
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YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.

News
Goodbye yellow brick chocolate road
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It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.

Opinion
TradeMe: now with Spam
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Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis. Facebook, Twitter, TradeMe and the Anti-Spam Law: what’s the dilly? Social media: called to account Google gets buzzed Where do Kiwis shop online?

Opinion
Kiwi TV starts playing catch-up
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The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week. The whys and wherefores of Catch Up TV in New Zealand? How does it stack up? The year that was in TV land: it was the best of times, it was the worst of times. Facebook hits 400 mill. Happy sixth birthday. Statistics New Zealand’s suite of online tools small businesses quick and easy access to information. Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play

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