Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn’t walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.
Facebook has announced four significant hires to its Creative Shop to support the ANZ business.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe from the prying hands of tech and corporate giants.
This morning the Commerce Commission published a preliminary decision, declining the merger between NZME and Fairfax. We look at what this means for the publishers and, more broadly, for journalism in New Zealand.
Today marks 25 years since the internet went public, and Facebook is acknowledging this slice of history, which completely changed the world as we know it, by drawing attention to the day on newsfeeds world wide. A perusal of the social media activity around the day reveals some pretty great throwback posts. Here’s a few of our favourites from Facebook.
New research from Colmar Brunton has probed New Zealand’s social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:
Only 100 days after launching a major new product, you’d expect its creators to still be in celebratory mood, sipping on the leftover bottles of champagne that slipped by unopened during the launch party. But this was not the case when it came to Facebook’s Canvas. We chat to Canvas product manager Zack Hendlin about tweaking the platform whenever it’s necessary.
Tourism New Zealand has been shifting more and more of its ad spend to the digital channel over the last five years. And the organisation’s marketing director Andrew Fraser says the approach is working.
Tom Hyde, Facebook’s creative agency partner across New Zealand and Australia, dislikes the word ‘content’, almost as much as he dislikes the fact Facebook is being used as a dumping ground for so much of it. We chat to him about how he’s working with local agencies to move the platform from being a social afterthought to the centre of advertising to a mass market.
DDB and Special Group waved the Kiwi flag at this year’s edition of the APAC Facebook Awards, winning three virtual gongs between them.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. First up is Wendy Thompson, founder and managing director of Socialites, on how Facebook is making it easier businesses to talk to their communities.
When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Facebook’s new ad-building toy Canvas has been causing a bit of a stir in adland. And following on from our previous story on House of Travel’s experience with the platform, Westpac has quickly followed in tow, launching its first campaign through Canvas on Monday with DDB.
360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.
Microsoft’s combined offerings topped Facebook in last month’s website rankings, with Google unsurprisingly coming out on top according to a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Further down the list, Stuff retained its lead over the NZ Herald.