As 2019 comes to an end we’re celebrating the industry in the best way we know how to – with our third Stoppies Award night. So, save the date, it’s all going down on 5 December.
This week marked New Zealand’s very first Think With Google event, ‘Bridging the Digital Divide’. Here, country director of Google New Zealand Caroline Rainsford shares how these events will help create meaningful business connections.
FCB is showing its cerebral side with the launch of The School House, a new forum dedicated to casting a critical eye on advertising and, more broadly, the New Zealand cultural landscape.
Hear directly from international and local heroes who will share their passion, experience and stories about taking marketing to the next level.
Fairfax has announced the launch of Urban Adventure, a Crossfit-styled event that will see companies vie against each other for bragging rights. We chat to the media company’s events manager Brett McMeekin on the strategy behind the increased investment in events like these.
Fight the monster of a missed deadline and get yourself an extension to enter in the 2016 TVNZ Marketing Awards. Your personalities will thank you for it.
Mumbrella founder and content director Tim Burrowes gives the lowdown on this year’s edition of Mumbrella360. Plus: StopPress readers can get their hands on a massive AUD$500 off two- or three-day passes.
As a still-nascent format, digital video can be a confusing realm for brands to navigate. So do you need it? And if you do, then what? Facebook video or YouTube? Long form or short form? DIY or through a production or media company? Pre-roll, in-feed, standalone or the whole kit and kaboodle? Once you’ve built it, will they come? And if they do come, how do you measure success? Fortunately, we’ve gathered together a gang of big brains to answer those questions, guide you through some of the trends and help you get better results at an event on Tuesday September 22.
A timelapse video of luminescent glow worms, delicate frost crystals, a blue shark emerging from the water and a jellyfish the size of a dinner plate are among the 28 finalists of the New Zealand Geographic Photographer of the Year, selected from a whopping 5,800 entries.
Speaking at the second IdealogLive event of 2015, Spark Ventures chief executive will discuss the thinking behind what he refers to as the smallest but “grooviest” part of the telco.
Content is de riguer at the moment. And while there’s plenty of action in this area, there’s also plenty to learn. So, to help with that, StopPress is hosting an event next week for those looking to get a flavour of the latest thinking on content marketing. The Content Marketing Picture—organised in partnership with co-hosts Getty Images and TVNZ—will take place at the Spark Conference Centre in Auckland, Tuesday 5 May, from 5.00pm.
There are plenty of harrowing numbers facing the magazine industry at the moment. But, as the proponents say, magazines are more than just paper. And New Zealand Geographic’s Photographer of the Year is a case in point. PLUS: a gallery of the winners.
Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to “revolutionise the way business does business in the 21st century”. And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.
Following the receivership of MediaWeb, NZ Management Magazine was bought by the NZIM and given to Adrenalin to publish alongside its existing title NZ Business. MediaWeb used to own the Deloitte Top 200 Awards, which celebrate New Zealand’s most outstanding large businesses and their people, and the event was seen as a “cash cow and jewel in the crown” of the company. But it’s thought the IP was transferred to Deloitte when MediaWeb couldn’t pay the bills, so, without anyone to run this year’s awards, it recently put that business on the block and APN New Zealand has won it. PLUS: Toni Myers’ LinkedIn profile gets a slap from a former MediaWeb employee.
Arianna Huffington, who in 2005 co-launched the Huffington Post, will be visiting New Zealand to attend a series of exclusive, invite-only events, including an evening dinner and a keynote address in Auckland on Friday 12 September. PLUS: win a ticket to see Huffington speak.
Fairfax is continuing its diversification by creating a special national events division to span Fairfax media properties that have until now run their own events.
After around 18 years of fusing art with commerce, events and media company Madant has morphed into Uno Loco. And with clients increasingly looking to create experiences, not just ads, and with events companies increasingly dabbling in other areas, the planets appear to be in alignment for this successful yet under-the-radar business.
Today’s consumers are fickle. It’s becoming harder to find loyal customers who won’t jump ship at the sight of a sweeter deal. They demand more for less, and are more willing than ever to shop around rather than sticking with a ‘preferred’ brand or provider. The telco industry knows this better than most. And you can find out how some of the country’s biggest players are dealing with it, differentiating themselves and inspiring customer loyalty and at the MA’s next Knowledge Bites event on Tuesday.
While conspiracy theorists might infer that St Patrick’s Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here’s a breakdown of some of the interesting St Patrick’s Day-themed efforts that emerged this year.
To get Kiwis excited about the New Zealand Festival season of Power Plant, Contact Energy, one of the annual event’s sponsors, has added thousands of lights to the Wellington cable car tunnel.
In 2013, many Kiwi music fans were left with a Big Day Out-shaped hole in their hearts on account of the event being pulled due to the disappointing 2012 lineup resulting in poor ticket sales. But this year, with Pearl Jam, Arcade Fire, Deftones and Snoop of the canine or feline persuasion making an appearance, the hype has attracted not only fans but also a few Kiwi businesses. Here’s what attendees can look forward to at this year’s event.
AUT Adschool students are getting ready to present their portfolios to prospective employers at the annual end-of-year show, which will be held on 19 November from 5.30 to 8.30pm.
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday’s event. So get yours and avoid a lifetime of bitter regret.
If you see Beyonce in concert, but you didn’t record it on your phone, did it really happen? Jo Bennett says the earned exposure of events often surpasses the live experience and this is forcing marketers to consider the value of events/experiential as an extremely powerful tool for reach.
To celebrate the end of the academic year and show off the soon-to-be graduates, Media Design School (MDS) will be hosting an end-of-year shindig at Ostro Bar on 12 November from 6 to 8pm. PLUS: read about the tongue-in-cheek invitations sent to the agencies. UPDATE: sweet treats sent to agencies to coax employees into attending.
According to Yahoo Finance, Americans spend about US$8 billion on Halloween every year, with the biggest chunk spent on costumes. And while Kiwis are yet to fully embrace the trick or treating culture, there’s definitely a buck to be made. PLUS: MOTAT’s Halloween event lures the ghoul lovers.
The Marketing Association has announced the return of its Brainy Breakfast event series for 2013, and there’s a new sponsor on board, with Ubiquity taking over from past sponsor Jericho.