How to tell between essential marketing issues and bullshit fads

The biggest challenge for anyone working in the marketing world in 2016 is staying on top of the latest thinking, without being sucked into chasing fads.

To do so you need an informed point of view to tell between the essential and the bullshit. What does the dawn of artificial intelligence really mean for the world of marketing? Is virtual reality just hype? How do you persuade your CEO you need a content marketing budget? How do you develop an influencer strategy that actually delivers ROI?

Luckily, a world class marketing conference takes place just across the Tasman in less than a month’s time.

Featuring more than a dozen international speakers and more than 100 local presenters, Mumbrella360 takes place in Sydney from 7 to 9 June. The conference is crafted for marketers, agency staff and those working in media.

Hear from the global CEO of Y&R David Sable about how brands can get ahead by breaking with convention.

Learn from JP Kuehlwein, Procter & Gamble’s MD of global strategy and innovation, about how to take any brand upmarket.

Be inspired by PHD Network’s APAC strategy boss Chris Stephenson about the exciting opportunities to be gained by using artificial intelligence in media and marketing.

Find out what Spotify has learned about marketing to millennials from New York based former Apple executive Jeff Rossi.

Find out what PwC believes is ahead for the world of entertainment and media in the coming months.

Hear from IBM’s San Francisco-based global evangelist Per Caroe about the issues faced by CMOs and their agencies across the world.

During the two-day conference, you’ll have a choice between four streams of content, allowing you to come back better informed about key issues such as ad blocking, brand safety, creative collaborations, how to connect your digital marketing metrics to business outcomes, what’s really going on in the unmeasurable social media channels and the true impact of video advertising.

For those who need to keep on top of publishing trends, hear international speakers from cutting edge brands including Vice and Quartz, plus the inside track from Guinness Records on how to use record-breaking attempts as part of a PR strategy.

And across the two days, more than half a dozen pieces of marketing research will be exclusively revealed for the first time at the conference.

There will also be a full two-day programme of masterclasses, plus a series of off-the-record roundtable briefings.

And the event kicks off with an optional half day appointment-based networking afternoon. There is also a full social programme for the 1000 or so delegates including networking drinks, a welcome party and closing cocktails.

Over the last five years, Mumbrella has achieved a reputation as one of the biggest and best marketing conferences in the southern hemisphere, and has been named Conference of the Year in the Australian Event Awards.

Uniquely, the majority of sessions are curated by the marketing industry itself.

You can view the full program for Mumbrella360 here.

For StopPress readers travelling to attend the conference, Mumbrella has a special offer – a discount of AUD$500 off two- or three-day passes – the equivalent of the cost of a return flight to Sydney from New Zealand.

To use the StopPress discount, simply enter the promo code SP360 when you book your ticket.

Can you afford not to go?

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