More than 2300 votes were cast and the team from Interbrand New Zealand has been crowned the winner of the ‘I wrapped it my way’ Mini design competition for its ‘Mend a Broken Heart’ entry.
Browsing: design
It’s the Oscars of the New Zealand design world, where discerning Kiwi designers don their flashest ensembles and rock nervously back and forth as they wait to hear their name called out as one of the winning entries in the Designers Institute of New Zealand’s Best Design Awards. And here’s a run down on the work—and the agencies—deemed to be the best in New Zealand’s design business.
As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content.
Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look.
TVNZ and MediaWorks trade recruitment blows; Saatchi’s creates a new role in an effort to ramp up ‘irresistability’; a man who struck fear into the hearts of marketing shysters hangs up his boots; and Omnigraphics, Villa Maria and Supply Design bolster their staff offerings.
The finalists have been announced for the 2010 Best Awards. And, from cool album covers to modern buildings, from striking packaging to branding and identity, it’s a who’s who and what’s what of New Zealand’s design scene.
Wondering what to get the blog-hater who has everything? Well, young Wellington designer Josh Barr has the answer: Blog Roll, a sculptural piece that “challenges the notion of graphic design as two-dimensional and questions the value of digital communication”. And it’s so good it’s been selected to show at the upcoming Anti Design Festival in London.
StopPress always feels a little bit sorry for Radio NZ journalists, partially because they’re poorly paid bureaucrats, but primarily because they’re not actually allowed to accept free stuff. We sold our journalistic integrity many years ago (on Trade Me) and are firm believers that getting free stuff is easily the best part of the journalist’s job. Still, sometimes we have to wonder why so much of this free stuff is sent to us by PR companies, as a large proportion of it is of little editorial interest. But occasionally something fairly interesting gets delivered, like The People’s Wine, which looks as good on the outside as it tastes on the inside.
The almost constantly shifting marcomms sands claim a few more victims, and StopPress is reeling from the staff carnage.
Lemonade Design has won a competitive pitch to overhaul the Eden Park brand and rebuild its website, with both projects due for completion before the new stand is opened in the next few months. But there appears to be bit of confusion in the Eden Park ranks as to whether or not the cat should have been let out of the bag so early.
Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand.
The cut off for the NZ 2010 Best Design Awards, which celebrates the cream of New Zealand’s graphic, interactive media, product and spatial design crop, is looming ominously, so if you’ve got work from the past year to show off, get it in before 14 July. And alongside the awards, event sponsors The Pond, GEON, MINI, BJ Ball and ProDesign have launched a competition to try and get people excited about design.
Disney/Pixar’s Toy Story 3 opened in Kiwi cinemas yesterday. How serendipitous, we say, because Andrew Gordon, an animation guru who started working for Pixar in 1997 and is now a senior animator, will be one of the 15 international creatives speaking and teaching at the upcoming Semi-Permanent design fest.
Idealog and her ugly sisters NZ Marketing, StopPress and Celsias have given birth (by C-section) to Design Daily, a daily news site for Kiwi architects and designers. Launched today, the site covers projects, people, events and politics in the design industry. And it will also send out a weekly free email newsletter that you can sign up for here.
Further shortlists have been announced for the Design Lions and Cyber Lions categories, with spokesperson and Professor of Listology at Cannes University, Dr Jean Luc Baguette saying the announcement of the contenders has significantly reduced the danger of passers-by being crushed by debris falling from the shortlist mountain. Helping minimise the peril to the general public are Alt Group and Colenso BBDO, both shortlisted for Design Lions. Colenso was shortlisted twice in the Cyber Category, with TBWA\Tequila\Digital\Shift and Tribal DDB receiving single nods.
The ink, sweat and tears of New Zealand’s print industry were honoured on Friday night at the Pride in Print awards held at Sky City in Auckland. And Fonterra Canpac of Hamilton was judged the best of the best, taking out the most prestigious award for a metal baby food can.
It wasn’t too long ago that Designworks – and, possibly, the entire design community – was celebrating a big win at the recent 2010 Vero Excellence in Business Support Awards. And now it’s got some more positive news to crow about, with a new branch set to open in Christchurch.
Putting aside the business of creativity, strategy and effectiveness, international design competitions are kind of like Lotto Powerball. First and foremost, you’ve got to be in to win.
In a year where the profession of design claims to have been devalued by the Super City logo competition, Designworks has bucked the trend and restored a bit of pride, taking out the Supreme Award at the 2010 Vero Excellence in Business Support Awards last night.
The One Club’s Creative Week, a big ol’ celebration of creativity in advertising, design, digital media and the arts, kicked off in New York on Monday with the announcement of the One Show Design Awards. And Auckland design outfit Alt Group popped a few more corks after it was ranked in the world’s top 10 design agencies for netting two Pencils and two merits, exactly the same haul it received last year.
Following the release of the winning Auckland Super City logo last week, the Designers Institute of New Zealand (DINZ), which was already fairly bitter about the whole crowd-sourced process, doesn’t think it’s too late to salvage some respectability, but only if the new Auckland Transition Agency engages a professional design agency to ensure it is developed as a “sophisticated, contemporary and effective” visual identity and subsequent brand for the city.
The chosen ones (via nzherald.co.nz)
So, we got what we expected from the Super City logo competition: a rather staid, traditional, old fashioned, unimaginative mark that looks like the old Regional Parks emblem. From the Super City I wanted a logo that expresses the modern, dynamic, diverse, creative, vibrant, commercial city that is Auckland. And I don’t get that from this.
New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.
Entries for the 2010 Best Design Awards are now open and this year there’s a shiny new awards logo and a brand new category, interactive design, on the menu.
A Lean Year
The crafty, multidisciplinary creative boffins from Alt Group have nabbed a double whammee in Australia’s CREATIVE magazine Hotshop Awards, with the company crowned design agency of the year and in-house agency of the year. And Wellywood’s digi-gurus Resn also took home a gong for the second year running for best digital and interactive agency.
Monocle magazine, a respected mouthpiece in the fields of design, trends, retail, art, pop-culture and politics, has published a list of the world’s 25 best retailers and Takapuna’s The Department Store has taken the number one spot.
Consider it your Monday morning brand warm-up. And tell your boss it’s solely for the purposes of market research. But try to wrangle 17-minutes to watch Logorama, the film featuring more than 2500 logos that recently took home an Oscar for best animated short.
Methven, the New Zealand-owned designer, marketer and exporter of water and energy efficient bathroomware, has won a Red Dot Product Design Award at the 2010 competition in Germany for its Shower Infusions, a system that “transforms a daily shower into a luxurious, mood enhancing spa experience”, as can be seen from the reaction of this showering naked lady.
What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right!
Whakatane’s Deep Origin sparkling water, or, more particularly, the bottle the sparkling water is housed in, tickled the fancies of a range of H20 purists at the 20th Annual Berkeley Springs International Water Tasting Awards in the US recently, walking away with the silver medal in ‘The People’s Choice Packaging’ competition.