Design-driven pun unavoidable when describing new MINI competition

The cut off for the NZ 2010 Best Design Awards, which celebrates the cream of New Zealand’s graphic, interactive media, product and spatial design crop, is looming ominously, so if you’ve got work from the past year to show off, get it in before 14 July. And alongside the awards, event sponsors The Pond, GEON, MINI, BJ Ball and ProDesign have launched a competition to try and get people excited about design.

The competition is asking creatives or companies to design a wrap for the new MINI Cooper S Cabriolet that best reflects what you or your company is about. And Leighton Howl, The Pond’s director says the competition, which is free to enter at www.iwrappeditmyway.co.nz, offers a great opportunity to promote themselves and their design skills.

The entries will be narrowed down to the final six and the voting will then be turned over the great unwashed to decide the ultimate winner, who gets to drive away with a four-month lease on a brand new MINI that will be sporting their own design. And if you’re one of the first 50 entries, AGM Publishing will also give you a free magazine subscription.

In case you were wondering, five of the 15 uber-limited edition MINI Sohos have been sold so far (and you can read about MINI’s bold new campaign and the way automotive marketing is changing in the soon-to-be-released edition of NZ Marketing).

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