Browsing: Colmar Brunton

News
Beast wars: BP’s lost rabbit beats Vodafone’s lost pig in Colmar Brunton Ad Impact award
By

The idea of multiple discovery is that “scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors.” It happened with the theory of evolution, it happened with the discovery of oxygen and it’s happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton’s Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.

Opinion
Talking it up: why communications make reputations
By

Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

News
Vodafone’s telco tear-jerker gets a fist bump after winning Colmar Brunton’s most impactful ad of 2014
By

After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

News
Vodafone’s separated lovers Christmas spot takes Colmar Brunton Ad Impact Award
By

Since launching its ‘Do your thing better’ brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother’s day). But it decided to focus on the emotional power of connection for its Christmas push and it’s taken Colmar Brunton’s Ad Impact Award for its efforts.

News
Want to reach Kiwis? NZ On Air media consumption study shows the old dogs are still dominant, but digital is nipping at their heels—UPDATED
By

When it comes to reaching New Zealanders, ye olde traditional broadcast media is still on top, with the results of NZ On Air’s independent media consumption study showing the majority of Kiwis are still consuming lots of linear television and live radio every day. But music audiences, the young and the Asian community are leading the charge to digital platforms.

News
Thumbs down: Kiwi social media users snubbing their noses at brands
By

If you believed the hype, social media was destined to knock traditional media off its perch and marketers have invested heavily in it in recent years. But Kiwis’ engagement with brands and companies on social media is on the slide, with a Colmar Brunton survey on the social media habits of New Zealanders showing the number of Kiwis who follow brands on social media dropping from 41 percent in 2013 to 27 percent this year.

News
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award
By

Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.

News
Gratuitous Kiwiana wins the day as Tasti and Contagion take Colmar Brunton’s August Ad Impact Award
By

After a long period of flying under the radar, Auckland-based food company Tasti Products came out all Kiwiana guns blazing with a cliche-filled online and print campaign in September last year. A few months back it took the next logical step down that path, launching its first ever TVC with a very colloquial remix of OMC’s How Bizarre and some completely over the top, almost ironic patriotism. And while some in adland didn’t seem too keen on it, consumers seem to be, because the ad has taken out the August instalment of Colmar Brunton’s Ad Impact Award.

News
Bonds’ booty shakin’ takes out May Ad Impact Award—UPDATED
By

Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it’s all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.

News
Cadbury’s bicycling bunny receives a special Easter treat
By

Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.

1 2 3 4