June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.
Browsing: Colmar Brunton
Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton’s Ad Impact Award.
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
It’s a new year and February’s selection of new brand ads has set the standard high for 2018. There can only be one winner and this month, it’s the New Zealand Lotteries Commission with ‘Armoured Truck’.
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.