Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.
StopPress sits down with BuzzFeed Australia’s editor Simon Crerar for a chat about the website being like a Parisian café, Kiwis being better sharers than Aussies and why inane animal .gifs can co-exist with serious content.
As recently as the 1990s it would’ve been difficult to imagine a catalogue of oddly numbered lists turning into one of new media’s biggest success stories. But now, as we find ourselves neck deep in the zeros and ones of the digital age, the question ‘Have you seen that BuzzFeed list on …?’ has become a phrase as familiar—and commonly used—as ‘Google it’ or ‘there’s an app for that’. Andy Wiedlin, BuzzFeed’s chief revenue officer, is someone who has first-hand experience of BuzzFeed’s journey from being a quirky idea to a pop culture phenomenon.
Snakk Media’s preliminary financial results released last week showed a 92 percent year-on-year increase, shifting up from $3.6 million recorded between March 2012 and March 2013 to $7 million in the most recent results. Add to this the fact that the company has just announced plans to open a Singapore office in addition to those in Australia and New Zealand, and it seems that Snakk Media’s new chief executive Mark Ryan has a lot to smile about less than a year into his job. But a recent drop in the company’s share price and the fact that it continues to operate at a loss means the company’s evolution has had its fair share of ups and downs.
Powershop has managed to find a solid niche in New Zealand’s energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.
To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.
It’s not unusual to see marcomms work for the New Zealand market that’s been done by our dear Australian friends. But Auckland independent Lassoo Media and PR has been reversing that trend recently after being enlisted to carry out trans-Tasman work for clients like Cavalier Bremworth, Trilogy and, most recently, The Comfort Group, which owns Sleepyhead and Sleepmaker, amongst other brands.
Clearly not done with just taking our doctors, engineers, aunties and nephs, Australia is now looking to poach New Zealand’s reality TV talent for Beauty and the Geek Australia. FOUR has announced that next season of the gameshow will feature a Kiwi beauty and geek, but applicants must play into some heavy and insulting stereotypes in order to be eligible.
In case you haven’t noticed, it’s Rugby World Cup year. There will be plenty of big battles on the field, but there will also be a few big battles off it, as evidenced by these three recently released rugby-themed campaigns.
“A local shop for local people” may come from the excruciating comic genius of The League of Gentlemen, but it’s a mission statement that has worked wonders for Flooring Xtra. And now, following a rapid rise up the Kiwi carpeting ranks, it’s set to become a local company for Aussie people.
It must be written into our neighbouring country’s constitution that all television commercials promoting the region must include some kind of extremely cheesy musical element. The all singing, all dancing ‘There’s Nothing Like Australia’ epic by DDB was touch and go, but it’s Queensland, the same province that brought the world the amazing, multi-award-winning ‘Best Job in the World’ campaign, that really deserves to be taken to task, because it is responsible for two of the biggest toe curlers in recent memory.
There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’.
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010.
Our Dear Leader, tourism minister and meat-sizzling, beer drinking Kiwi bloke John Key has dished out $5 million of marketing cash in order to promote eight of the country’s biggest tourist regions.
Nothing like a meteorological phenomenon to pep up your copywriting talents. Stuck in their offices, surrounded by flying red dirt, some agency creatives quickly came up with these print and online ads to make their brands most topical in the face of impending suffocation.
With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).
Responding to a demand for a spread that did …
Big hair, bigger scalp
The bitterly divided Fairfax board has generated another casualty: the chairman.
Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John B Fairfax faction, Walker yesterday told the Sydney …