Browsing: Audi

News
Illuminated pedestrians
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To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves make those crossing the road more visible when the streets are dark.

News
Attack of the killer grease monkeys
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Whether they’re fast-walkers or slow-walkers (Simon Pegg’s preferred option), zombies will stop at nothing to get at braaaaiiiinnnnnnsssss. And, in this German Audi ad promoting its reliable—and reliably expensive—servicing options, dodgy mechanics will stop at nothing to get your business.

News
Aquatic delinquency is a pretty big issue
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Breaking the rules is a standard trope used to encourage consumers to make an extravagant purchase. And while it doesn’t necessarily redefine this oft-used premise, Audi’s new spot via Venables Bell & Partners is an entertaining and far-fetched look at the consequences that could follow on from breaking the simple rule of not waiting at least an hour after eating.

News
The ultimate marketing machine: how BMW reclaimed premium pole position
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In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.

News
Cars and clothes collide in Audi/Huffer collaboration
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Huffer, which turned 15 this year, joined forces with Absolut last year to design its own bottle and now it’s putting its special touch on premium cars, because 15 unique Audi A1s—the result of a collaboration with local fashion man and Audi ambassador Steve Dunstan—will hit Kiwi shores in January.

News
Catnapped! Charity! New phone! Ice cream! Robbery! The future! Football! Australia! Chuck Norris!
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The Cravendale cats—with opposable thumbs—are back; the full, glorious clip of Flight of the Conchords charity song for Cure Kids; honestly, I need a new phone; the weirdest ice cream commercials ever; drive an Audi, dream of robbery; the year 3000; easily the best football songs you’ll ever hear; Australia certainly loves its big musical numbers; Chuck Norris just lost all his meme cred, Where whoopsie, Catroulette and run over your pretentious friends.

News
Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad
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As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.

News
Testing mettle/testing metal as Audi opens up its Driving Experience Days
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Aside from being a perennial favourite in the most hated jobs list, another peril of being a journalist is what some may call ‘income disparity syndrome’. Those from the fourth estate often liaise with successful types who earn too much, eat at nice restaurants and drive nice cars, before heading home to eat gruel for dinner, keep warm by hovering around the fire in the 40 gallon drum and wrap up lumps of coal in newspaper to give to their children for birthday presents. So it was with a mix of excitement and depression that I ventured out to Hampton Downs last week to test my driving skills in an array of magnificent German machines that I will probably never be able to afford. And in a new move for Audi, it’s opening up its Driver Experience Days to corporates and individuals.

Movings/shakings
Movings/Shakings: 9 March—UPDATED
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Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle’s nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond. 

News
Audi ups BOTAB stakes with fast, shiny incentive
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It’s a prerequisite for any bonafide rock god or goddess to drive a cool car. And Audi New Zealand is coming to the party for this Thursday’s Battle of the Ad Bands at the Kings Arms, offering the winning band a brand new Audi A1 Sport Plus to share for a month. 

News
Ads@6: 30 July – 5 August
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On this edition of Ads@6, ANZ receives plaudits for the gratuitous use of a meercat; Women’s Weekly puts its ladies on display; State’s ‘My 3 Things’ puts a few favourite things in boxes; the Audi spot makes design/tech nerds (and possibly even captains of industry) go weak at the knees; Orcon opens up multiple windows; Telecom attempts to lure the punters to its Backing Black scheme; and Fantastic noodles embraces Engrish.