Audi and FCB are the latest to jump on the 360-degree video bandwagon, allowing those who don’t know what it’s like to drive an Audi to hop inside the virtual cockpit of an A4 for a tour of its interior.
To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves make those crossing the road more visible when the streets are dark.
Whether they’re fast-walkers or slow-walkers (Simon Pegg’s preferred option), zombies will stop at nothing to get at braaaaiiiinnnnnnsssss. And, in this German Audi ad promoting its reliable—and reliably expensive—servicing options, dodgy mechanics will stop at nothing to get your business.
Breaking the rules is a standard trope used to encourage consumers to make an extravagant purchase. And while it doesn’t necessarily redefine this oft-used premise, Audi’s new spot via Venables Bell & Partners is an entertaining and far-fetched look at the consequences that could follow on from breaking the simple rule of not waiting at least an hour after eating.
After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver’s seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.
At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.
Plenty of car brands have ambassadors. But Audi has taken that a step further—and added in a Queen track—for its ‘Stay Uncompromised’ campaign, which features Ricky Gervais in the lead.