Illuminated pedestrians

To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves to make those crossing the road more visible when the streets are dark.

Although the campaign ran in Belgium, there are also some very real risks to pedestrians here in New Zealand. Data from the NZ Transport Agency shows that 33 pedestrians have been killed on Kiwi roads over the last 12 months (this number is down when compared to 38 people who lost their lives over the same period a year earlier).     

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