According to Telecom’s annual report, an average smartphone user reaches for their phone 150 times per day. For some, including Banksy, whose latest piece is a commentary on the scourge of mobile addiction, that’s a bit sad. But that level of interest makes it an appealing place to be for advertisers, so local start-up Postr is hoping to get brands into consumers’ pockets by serving ads on their smartphone homescreens.
Domino’s has continued its bid to boost online sales as a proportion of overall purchases to 80 percent in the next couple of years with a new orders app. It’s designed to replace paper vouchers and lets users views deals from their local store or those in the vicinity.
Vodafone is bringing its own version of a global app to Warriors matches, letting fans zoom in on a 36-billion-pixel image to spot themselves in the crowd. It captured 1400 of the 22,000-strong crowd at an Auckland stadium last week and plans to offer the engagement tool at more upcoming matches.
NZ Tax Refunds has complemented its desktop and mobile offerings with iOS and Android apps that let users apply for a refund and get updates on the status of their cash boost. And the 60 seconds it takes via browser to find out whether a windfall is in the offing will be a similar speed on the app.
Fairfax says its partnership with the team behind an app that brings together grass roots sports fans, clubs, live streams and content could be the first of other opportunities that tap into crowdsourcing in different verticals. The marketing and advertising partnership is with Waterboy, dreamed up by former All Black Kees Meuws.
MEA Mobile has rounded out the platform suite for its iSupr8 app, which lets uers add vintage-style filters to video in a range of resolutions. It hopes to rival the likes of Vine and Instagram by catering to pro photographers as well as consumers.
Johnson and Johnson in the middle East have a new campaign that taps into grandparents’ need to constantly see pictures of their grandchildren. The company is offering a frame and an app that lets parents send such images to grandparents daily, feeding seniors’ cute baby addiction.
Ride sharing service Uber is opening its doors to Auckland passengers, with its website saying a limited numbers of cars are already available. The company is encouraging first time users to give it a try and leave feedback, and it’s offering an online fare calculator.