Browsing: apps

News
First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro
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For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it’s releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company’s evolution—and its Kiwi style marketing approach.

News
Holding a smile
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Seeing someone smile at you is one of life’s great pleasures. And those who can see take that completely for granted. But Listerine and JWT London wanted to find a way to give those who can’t see warm fuzzies (and sell more mouthwash), so it created an app that plays a sound or vibrates when it detects a smile.

News
Fairfax calls on readers to help with Stuff app revamp
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The willingness of Kiwis to adopt new technology means that major publishers have to ensure that their online and mobile interfaces continue to offer a suitable user experience for readers. Failure to do so can lead to frustration that could drive readers to get their news fix on other sites. And given the importance of staying in touch with its readership’s consumption methods, Fairfax recently launched the third version of its Stuff app. PLUS: a look at why apps are important for news publishers.

News
Mobile app means no cowtowing to authority
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Technology has a history of subversion. Apple’s classic 1984 ad showed its beliefs very literally. Streaming and internet-enabled piracy are changing the media and entertainment business. Google changed the way we advertise. And now businesses like Airbnb, Uber and many others are fighting against powerful incumbents and antiquated regulation to give consumers better services. While the confiscation of a few cowbells from a rugby game at Westpac Stadium in Wellington certainly isn’t in the same category, MEA Mobile and app partner (and Chiefs sponsor) Deosan have showed their subversive side by developing a digital substitute for Chiefs fans.

News
Spark expands its partnership portfolio, looks to solve SME headaches with apps
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To simplify the process of scouring through apps to find the best ones, Spark Digital has introduced a new offering called Spark Digital Apps that gives small- to medium-sized enterprises (SMEs) access to the core digital tools they need to run their businesses. StopPress chatted to the recently appointed Spark Digital marketing manager Mark Redgrave about the thinking behind this move.

Opinion
The rise of the pocket riders: how technology is changing the transportation industry
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There’s been an explosion of transport apps in the New Zealand market in the last 18 months, and many in the industry are saying the time for traditional taxi companies to get on board is now, before they find themselves on a long journey into oblivion with the meter running. So how has the taxi market changed? And will technology bring the industry kicking and screaming into the modern world?

News
Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign
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When Kiwi entrepreneur Derek Handley advertised for a new right hand human, his campaign The Shoulder Tap had more than 1000 applicants from more than 30 countries – from billion-dollar hedge fund managers to prison managers to activists. Yes, Handley’s reputation and vision pulled for sure, but there was also some clever Kiwi technology behind the campaign.

News
Domino’s travels further down the online road with non-stop social monitoring
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A recent article in Fast Company documented the transition of Domino’s from a struggling pizza chain to a technology company. And transparency, data and utility played a major role in that evolution. As such, online ordering has become increasingly important for the company, as evidenced by the likes of the pizza tracker and various mobile apps (its iPad app even features a 3-D pizza builder). And the same focus on digital customer service obviously exists in New Zealand, because it’s walking its ‘people powered pizza’ talk and investing in 24/7 resource to monitor customers across all social media platforms. Plus: Domino’s domain name stoush.

News
From generalisation to personalisation: Tower’s new app rewards drivers on individual performance
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Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.

News
Inside: BKA Interactive
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BKA Interactive kicked off when HTML was newfangled and Webmonkey was the only way to search the net for how to code. 
Now CEO Barbara Anderson, creative director Maak Bow and the team are mining their diverse base of work for nuggets 
to turn into products that could be used across industries, companies and the globe. We take a look behind the concrete curtain at this innovative company.

News
Pocket money 2.0: Postr opens up smartphone screens to advertisers
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According to Telecom’s annual report, an average smartphone user reaches for their phone 150 times per day. For some, including Banksy, whose latest piece is a commentary on the scourge of mobile addiction, that’s a bit sad. But that level of interest makes it an appealing place to be for advertisers, so local start-up Postr is hoping to get brands into consumers’ pockets by serving ads on their smartphone homescreens.

News
Vodafone brings fan spotting app to Warriors matches
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Vodafone is bringing its own version of a global app to Warriors matches, letting fans zoom in on a 36-billion-pixel image to spot themselves in the crowd. It captured 1400 of the 22,000-strong crowd at an Auckland stadium last week and plans to offer the engagement tool at more upcoming matches.

News
Woohoos by app: NZ Tax Refunds adds to digital suite
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NZ Tax Refunds has complemented its desktop and mobile offerings with iOS and Android apps that let users apply for a refund and get updates on the status of their cash boost. And the 60 seconds it takes via browser to find out whether a windfall is in the offing will be a similar speed on the app.

News
Ex-ABs, Fairfax join forces on grass roots sports content
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Fairfax says its partnership with the team behind an app that brings together grass roots sports fans, clubs, live streams and content could be the first of other opportunities that tap into crowdsourcing in different verticals. The marketing and advertising partnership is with Waterboy, dreamed up by former All Black Kees Meuws.

News
Vicarious living? There’s an app for that
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Johnson and Johnson in the middle East have a new campaign that taps into grandparents’ need to constantly see pictures of their grandchildren. The company is offering a frame and an app that lets parents send such images to grandparents daily, feeding seniors’ cute baby addiction.

News
Uber wants to take Aucklanders for a ride
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Ride sharing service Uber is opening its doors to Auckland passengers, with its website saying a limited numbers of cars are already available. The company is encouraging first time users to give it a try and leave feedback, and it’s offering an online fare calculator.

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