Monteith’s new augmented reality app designed to show consumers how they can match beer, cider and meat dishes, was part of a wider campaign that brought a hunting experience to downtown Auckland. And it’s a chance for the brand to attract new people to its category.
House of Travel has launched an iPhone and Android app in collaboration with developer Satellite Media. The app gives existing customers access to their itinerary and a virtual version of their travel consultant with support via their mobile phone.
Augview’s augmented reality app opens a whole new view of utility infrastructure under our city streets, but the makers also see big possibilities for creative marketers and outdoor games. The company has already has interest in virtual universes in outdoor spaces.
The creator of the Android app Caller Ads, currently being piloted, is targeting telcos and advertisers that have messages to push to prepay mobile users. The cloud-based service’s first iteration is like an audio pre-roll subscribers opt to take before a call.
MediaWorks has launched new apps for iOS and Android in a spruce up of its on demand platform. The new offerings have a refreshed interface, a new programme guide and sharing functionality and the company is eyeing a wider range of Android devices.
Simone McCallum discusses her initial scepticism and eventual love of Facebook’s Paper app.
BNZ has announced an update to YouMoney that enables users to add accounts dedicated to specific items via a smartphone. And to spread awareness of the update, the blue bank has also launched a social media competition that asks Kiwis to share pictures of things they want via social media channels.
App development company Mogeo is reinforcing its reputation as the partner of choice for recreation and travel-focused applications — and has a new website and community around travel information.
Some of us like to ask friends and family before we buy something, others spend hours browsing websites and catalogues before they hit the shops. Now furniture retailer Ikea has an alternative with an app that uses the Chinese signs of the Zodiac to make recommendations.
Vodafone’s new music app, launched to capitalise on hype around its sponsored New Zealand Music Awards event last night, offers Kiwi music fans a subscription model for getting new tracks. The app offers a constantly updated Official Top 40, emerging songs, a playlist of top 10 Kiwi artists and other event-specific playlists.
Kiwibank has centralised some of the key details about the property market in a new app that’s designed to enable prospective homebuyers to access all the information they need in one place. The app can be used to obtain pre-loan approval, peruse available houses, track the number of sunshine hours a home receives and check which homes are available in a neighbourhood.
You know you’ve made it when you’ve featured on the likes of Mashable, TechCrunch, The Verge, The Next Web and Daily Mail, without spending anything on marketing except your own time. That’s what three Kiwis and a Londoner have achieved with their 3D photo app Seene.
Imagistory, an app that encourages kids to use their imaginations to create stories from picture books, is among to first to use Kickstarter as the site gets set to launch downunder today. Founder Nick Barrett won the top award in AUT’s Venture Fund for the app concept in 2011, which provided a $7300 boost. He’s now seeking $15,000 on Kickstarter.
Former telco execs James Fisk and Neil Macdonald have hit the ignition switch on a new app for taxi booking called Zoomy, developed by Auckland company Roam. The app goes the extra mile for drivers and approved taxi organisations, showing them in real time how many calls they’ve received, response times and feedback from users.
Radio streaming service Pandora has brought the functionality it introduced in its 5.0 app for iOS devices earlier this year to a new version for Android tablets. The interface of Pandora 5.0 for Android tablets has also been optimised for the larger screen size of these devices.
Westpac has chosen three winning apps in a competition it launched to find ways of making banking processes faster. The Westpac App Challenge crowdsourcing contest pitted 120 entrants from around the country against each other, with seven finalists participating in a Dragon’s Den style showdown a few weeks ago at Westpac’s Auckland HQ.
The team behind Stqry, an app that lets people find local attractions and immerse themselves in the story around it, has launched a competition to showcase some of our best art, culture, history, heritage and wildlife spots.
Auckland web development company bkaBoom, part of bka Interactive, has created Go Team, a sports picking app which on a deeper level is all about targeting specific audiences with brand messages. As you’d expect for a product being trialled in New Zealand, rugby was the first cab off the rank, but the app can be used in any team sport that has a competition.
Kiwibank has added business functionality to its consumer mobile banking app in an offering that lets users switch between accounts when they’re using mobile banking.
Canterbury development shop Mogeo – run by a trio that came together shortly after the February 2011 quake – has followed in Ikea’s footsteps with an app similar to one recently released by the European giant to help furniture buyers.
Vodafone is carrying on its tradition of releasing apps designed to help more Kiwis use technology – this time it’s one for senior smartphone newbies.
ASB has built a new app for businesses, seeing as much demand for convenient mobile commerce among businesses as among consumers.
The recently merged creative agency Verdict/MEA Mobile is a finalist in this year’s Australian Mobile Awards for its campaign promoting Rip Curl’s 51st annual Pro Surf competition.